As a trusted email provider, Brevo monitors shared and dedicated IPs, sending quality, and compromised accounts to ensure optimal security and deliverability for our users. In some cases, this may lead to a suspension.
If you’ve received a suspension notice or see a warning in your Deliverability center, it means your account has been suspended.
Why did I get suspended, and how can I reactivate?
Your account or email campaigns may be suspended for several reasons. To find out why, check the warning message or suspension reason in your Deliverability center. Then, look for the matching message below to learn more and follow the steps to reactivate your account:
- Anomaly detected when signing up
- Negative results on your campaigns or after sending a campaign to new contacts
- Negative results on your transactional emails
- Your account was compromised
- Your account did not respect our Terms of Use
⛓️💥 Anomaly detected when signing up
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Your account requires additional verification. |
If your account was suspended right after signup, it means our system detected an anomaly during the registration process.
🟢 How to be reactivated?
If your account was suspended right after signup, contact our support team who will run the necessary checks.
📉 Negative results on email campaigns or after sending to new contacts
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The next suspension can lead to permanent account deactivation. Avoid future suspensions by following the best practices for email deliverability before reactivating your account. |
To provide you with the best environment to send your campaigns, we sometimes need to examine your campaign results more closely to maintain sufficient metrics with Internet Service Providers (ISPs) such as Gmail or Outlook so that your emails continue to arrive in your recipients' inboxes.
However, this process can lead to a suspension if we detect negative results on:
- Email campaigns sent in the last 24 h, or
- An email campaign sent to new contacts. Brevo assesses engagement indicators from a random subset. If positive metrics are detected within 1-3 hours, the campaign continues. If negative, the campaign and account are suspended.
Negative results can include, but are not limited to the following:
- Hard bounce rate higher than 2%,
- Unsubscribe rate higher than 1%, or
- Complaint rate higher than 0,2%.
The details of the email campaign, as well as the results that led to your suspension, can be found in your Deliverability center. In the example below, the Hard bounce rate generated in the last 24 hours for the Newletter A1 email campaign led to a suspension:
🟢 How to be reactivated?
If this is your first suspension, follow the instructions from your Deliverability center to manually reactivate your account. To learn more, check our dedicated article How to reactivate my marketing platform after a suspension?.
After reactivating your account, ensure you follow our best practices to avoid a second suspension in the future.
📉 Negative results on your transactional emails
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We have temporarily suspended your use of the Transactional platform because of your latest results Contact our Customer Experience team to review your options moving forward. |
Just like for email campaigns, your results on transactional emails can lead to a suspension.
🟢 How to be reactivated?
If you have been suspended from using the SMTP platform, contact our support team who will assess the quality of your transactional emails.
🥷 Your account was compromised
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Your account is temporarily suspended because of suspicious activity. To protect your account, we temporarily suspended it. We opened a ticket to help you secure your account before we reactivate it. Check the ticket on your support page and follow the instructions in our help article about compromised accounts. |
If you see this message, it means we detected unusual or suspicious activity and believe your account may have been compromised. Take action as soon as possible to reactivate your account and protect your data ⬇️.
🟢 How to be reactivated?
If your account has been compromised, check our dedicated article My account has been compromised, what should I do?.
📄 Your account did not respect our Terms of Use
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Your account is suspended Your account activity did not respect our Terms of Use. |
If your account does not comply with our Terms of Use, we will not be able to reactivate it. If you believe this decision was made in error, contact our support team, and we’ll review your case.
Is my subscription paused while my account or email campaigns are suspended?
No, it's not. Your subscription will keep running even though your account or campaigns have been suspended. Make sure to contact our support team as soon as possible to unblock the situation. You won't be able to send emails until your account or email campaigns are reactivated.
⏩ What's next?
- Best practices for email deliverability
- Optimize and clean your contact list to improve email deliverability
- Reactivate your email campaigns after a suspension
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.