Forms are essential in any online marketing strategy. They enable you to gather information about your contacts and efficiently manage your communications with them, whether it is a sign-up, unsubscribe, or profile update form.

Furthermore, using forms can help you better manage your subscribers' preferences, keeping your contact database up-to-date and ensuring that you only send relevant content to those who are interested.

Forms let you collect information about your contacts and manage their communication preferences, whether that is subscribing to a newsletter, unsubscribing from a list, or updating personal details.

What do you want to do?

Depending on what you want to achieve, check the corresponding articles to learn more:

• Create a sign-up form in Brevo
• Create a pop-up sign-up form in Brevo
• Customize an unsubscribe form to embed on a website or share through a hosted page
• Customize an unsubscribe page to integrate into your email campaigns
• Update your contacts details and preferences (profile update form)

➕ Sign-up form

A sign-up form lets individuals subscribe to a service, newsletter, or brand updates. These forms typically collect an email address and, optionally, additional details such as a name or preferences. Sign-up forms give you a direct communication channel to your audience. By sending relevant content to subscribers, you can encourage engagement and build a loyal customer base. To learn more, check our dedicated articles Create a sign-up form in Brevo and Create a pop-up sign-up form in Brevo.

➖ Unsubscribe form

An unsubscribe form, also known as an opt-out form, lets individuals remove themselves from a contact list. You can embed it on your website or share it as a hosted URL.

Giving subscribers control over their email preferences helps reduce unwanted messages and lowers the risk of your emails being marked as spam.

Note that unsubscribe pages serve a different purpose: they are integrated directly into your email campaigns as the destination for the unsubscribe link. To learn more about unsubscribe pages, check our dedicated article Customize an unsubscribe page to integrate into your email campaigns.

➡️ To learn more, check our dedicated article Customize an unsubscribe form to embed on a website or share through a hosted page.

🔁 Profile update form

A profile update form lets individuals update their personal information and communication preferences, such as their email address or contact details. Keeping subscriber data up to date helps you send more relevant, personalized content and improves the overall experience for your contacts. To learn more, check our dedicated article Update your contacts details and preferences (profile update form).

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