Classic editor - What are Marketing Automation statistics for?

The classic automation editor is being deprecated. All users are gradually being migrated to the new automation editor. Once migrated, you will no longer be able to create or edit automations in the classic editor. To learn more, check our dedicated article Migration to the new automation editor: what you need to know.

Automation statistics correspond to the statistics of a specific workflow over a period of time that you defined, such as the number of contacts in each step of the workflow, and the opening, clicking and unsubscribing statistics when an email template is sent. 

Quick statistics

Click more-action-icon.png > See all statistics next to a workflow name to view quick statistics about each step:

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  1. Number of contacts who went through this step of the workflow
  2. Number of contacts who are currently waiting at this step of the workflow
  3. Percentage of contacts who opened your email
  4. Percentage of contacts who clicked a link in your email

Advanced statistics

When clicking on View more statistics on a specific step, you will access advanced statistics about the step:

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