When a contact visits specific pages on your website, you can automate follow-up actions. This not only saves you time on repetitive tasks like sending emails but also helps you engage with contacts more effectively and build stronger relationships.

Why send an email after a contact visits specific pages on your website?

Sending follow-up emails after a contact visits specific pages on your website helps you engage with potential customers at the right moment, answer potential questions, and guide them toward the next step—whether it's signing up, making a purchase, or scheduling a demo.

Expand the following accordions to explore examples of use cases for page visit automations:

Before you start

Make sure you have installed the Brevo tracker on your website. To learn more, check our dedicated article What is the Brevo tracker and how to install it?.

Select the pre-built automation

Brevo offers a pre-built automation that you can use to send a follow-up email to contacts who visit specific pages on your website:

1. Go to Automations.
2. Click Create an automation.
3. Select the Page visit automation.
4. Click Create automation.

You will now be automatically guided through a series of three steps to create your automation.

Step 1/3: Let contacts enter the automation when they visit specific pages on your website

The trigger for the order confirmation automation is called "Webpage visited". This trigger allows contacts to enter the automation as soon as they visit specific pages on your website.

1. (Optional) Refine the "Webpage visited" trigger by applying Website filters. For example, you could restrict the trigger to a single page URL.

   1. Next to Website filters, check Add filter.
      

   2. Click Add filters and choose the conditions you want to apply to refine the trigger. For this example, we selected the condition Webpage visited > is exactly > https://www.the-green-yoga.com/free-trial/.
      

      💡 Good to know

      You can also filter by webpage URL or title based on whether it starts with, contains, does not contain, or ends with specific text.

   3. Click Add filters.

2. (Optional) Restrict your automation to contacts who meet specific criteria by applying Contact filters. This gives you more control over which contacts can enter the automation. For example, you could set the automation to trigger only for visitors who have not started or completed a free trial yet.

   1. Next to Contact filters, check Add filter.
      
   2. Click Add filters and choose the conditions you want to apply to control which contacts can enter the automation. For this example, we selected the condition Contact details > FREE_TRIAL > is equal to > NOT_STARTED.
      
   3. Click Add filters.
3. Click Next.

Step 2/3: Add a delay before sending the email

After a contact enters the automation, they will go through a waiting period before receiving the follow-up email.

1. Select the delay period you want contacts to wait between entering the automation and when the follow-up email is sent.
   
2. Click Next.

Step 3/3: Send the follow-up email

Design and configure the follow-up email that you'll send to contacts who visit your website. To learn more about sending emails from an automation, check our dedicated article Send an email from an automation.

1. Preview and edit the default email template or choose a new one.
   
2. Design your email template by updating its content and adding any extra content or blocks as needed. To learn how to use the Drag & Drop editor, check our dedicated series of articles.
3. (Optional) Click Preview & test to verify personalized details, like the recipient's first name, and review the design and layout of your email template.
4. Once you're done, click Use this design in automation in the top bar of the email editor to save your email template and return to the automation editor.
   
5. Configure the settings of your email template:
   • Event data
   • Subject line and preview text
   • Sender email address and name
   • Additional settings, including email sending time, email copy, reply-to address, tags, attachment, profile update form, unsubscribe form, and more.
6. Click Save.

(Optional) Create a more advanced automation

If needed, you can create a more advanced automation by adding additional steps to the pre-built automation. For example:

• Send a follow-up email after a few days if the contact opened the first email but didn’t take action. You can include customer testimonials or a sneak peek of what they’re missing out on. Alternatively, you can send a push notification instead.
  
• Create a deal and assign it to a team member for a personalized follow-up.
  

You can tailor the automation to your specific needs with these customizations.

Activate the automation

Once everything is set up, you can activate the automation:

1. In the top bar of the automation editor, click Activate automation.

2. (Optional) Adjust the audience entry and exit conditions to control if contacts can re-enter the automation after exiting or determine specific events that cause them to immediately exit or restart the automation. To learn more, check our dedicated article Define and manage the audience entry and exit conditions for an automation.
   

3. Click Activate automation.

⏭️ What's next?

• Send an automated email after a contact interacts with an email campaign
• Send an automated abandoned cart email to recover lost sales

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.