Examples of segments

There are many different segments you can create and then use to send targeted email campaigns or to filter contacts in an automation workflow. Here are a few examples of segments you can create.

Good to know

Contact details

Contact details are saved in attributes. There are two types of attributes you can use in segments:

Default attributes

🔎 Segment by email domain

You might want to promote a product only to students or to employees of a given company. You can segment your contacts by email domain by filtering all email addresses ending in .edu or with a certain "company.com" domain.

➡️ In this example, we're looking at a segment of contacts with the "brevo.com" domain name in their email address: Contact details > Email (address) > Ends with > enter the domain name, e.g., brevo.com.

brevo_email_address.jpg

🔎 Segment by added date

To re-engage with contacts who have been on your list for more than 1 year, you might want to send them a promo code. You can segment your contacts based on their added date and use this segment in an Automation workflow to automate the sending of your email.

➡️ In this example, we're looking at a segment of contacts who were added to your list more than 1 year ago: Contact details > Added date > More than > 12 months.

added_date.jpg

Custom attributes

💡 Good to know
Make sure you've already created your custom attributes and that they contain data. To learn more about custom attributes, check our dedicated article What are the different types of contact attributes?.

🔎 Segment by spoken language

If your website is available in several languages, you might want to send your email campaigns in the same languages. You can segment your contacts based on their language (that you previously saved as a custom attribute) and use this segment when selecting the recipients of your email campaigns.

➡️ In this example, we're looking at a segment of contacts whose language is French: Contact details > LANGUAGE (custom attribute) > is equal to > enter or select a language, e.g., French.

language.jpg

🔎 Segment by date of birth

If you run an e-commerce website, you might want to send different product recommendations based on the age of your contacts. You can segment your contacts based on their date of birth (that you previously saved as a custom attribute) and use this segment when selecting the recipients of your email campaigns.

➡️ In this example, we're looking at a segment of contacts younger than 30 years old: Contact details > BIRTHDATE (custom attribute) > In the last > 360 months.

birthdate.jpg

Email

🔎 Send a re-engagement email

To keep a clean list of contacts, you might want to send a re-engagement email to contacts who didn't engage with your last email campaigns. You can create a segment for contacts who received your last email campaigns but who didn't open them and then send them a re-engagement email.

➡️ In this example, we're looking at a segment of contacts who received your email campaigns in the last 3 months but who didn't open them:

  1. Email > Email received > Email campaign > At least > 3 times > In the last > 3 months.
  2. AND > Email > Email not opened > Email campaign > In the last > 3 months.

🔎 Follow up after a link is clicked in an email

To check that contacts engage with your emails and CTAs, it can be useful to view how many contacts actually click the links in your emails. You can create a segment for contacts who clicked a specific link in your emails.

➡️ In this example, we're looking at a segment of contacts who clicked the "Why Brevo?" link in our welcome email:

  1. Email > Link clicked in an email > Transactional email > At least > 1 time > Over all time.
  2. Choose which transactional emails > Email name > Is exactly > enter the name of your welcome email, e.g., Welcome to Brevo.
  3. Choose which emails > Link URL > Is exactly > enter or select the link URL, e.g. https://www.brevo.com/blog/becoming-brevo/.
    link_clicked_in_transactional_email.jpg

SMS

🔎 Monitor the unsubscriptions after sending an SMS campaign

After sending an SMS campaign to your contacts, you might want to monitor and see how many contacts unsubscribed from it. You can create a segment for contacts who unsubscribed from a specific SMS campaign to monitor this metric.

➡️ In this example, we're looking at a segment of contacts who unsubscribed from our SMS campaign named "Valentine's Day coupon":

  1. SMS > Unsubscribed from SMS > At least > 1 time > Over all time.
  2. Choose which campaigns > SMS name > select the SMS name, e.g., Valentine's Day coupon.
    unsubscribed_from_sms.jpg

WhatsApp

🔎 Follow up after a WhatsApp message

To keep a clean contact list, you might want to send a follow-up email WhatsApp campaign to contacts who didn't engage with your last campaigns. You can create a segment for contacts who received your last WhatsApp campaigns but who didn't open them and then send them a re-engagement campaign.

➡️ In this example, we're looking at a segment of contacts who received your WhatsApp campaigns in the last 3 months but who didn't open them:

  1. WhatsApp > WhatsApp campaign received At least > 3 times > In the last > 3 months.
  2. AND > WhatsApp > WhatsApp campaign not opened > In the last > 3 months.
    whatsapp_not_received.jpg

Ecommerce

💡 Good to know
To be able to use the Ecommerce conditions, make sure you've installed the Brevo tracker on your website. To learn more, check our dedicated article.

🔎 Follow up after a purchase

After adding a new product to your ecommerce website, it can be interesting to know what your customers think of it. You can create a segment for contacts who purchased a specific product and ask them to leave a comment on the product page.

➡️ In this example, we're looking at a segment of contacts who placed an order for a ball of yarn called Rainbow Cotton:

  1. Ecommerce > Order placed > At least > 1 time > Over all time.
  2. Define orders > Product name > Is exactly > enter the name of the product, e.g., Rainbow Cotton.
    order_placed.jpg

🔎 Monitor customers who add an article to their cart

If you plan on changing your checkout flow, you might want to monitor how many customers have added an article to their cart without purchasing it and compare the results a few weeks after the change. This metric can help you see if your change was useful in boosting your conversions. You can create a segment for contacts who added an article to their during a specific period of time.

➡️ In this example, we're looking at a segment of contacts who added an article to their cart between January 1st, 2023 and March 31st, 2023: Ecommerce > Article added to cart > At least > 1 time > Fixed period > 01/01/2023 - 31/03/2023.

article_added_to_cart.jpg

Deals

🔎 Send an email to contacts with whom you've lost a deal

If you've lost sales with contacts in the past, consider reaching out to them again to explore new possibilities. You can segment the contacts you've lost a deal with and send them an email to try to recover lost sales:

  1. Deals > Deal stage updated > at least > 1 time > Over all time.
  2. Define this event > Stage name > Is exactly > Lost.
    contacts_deals-won-segment_EN-US.png

🔎 Add prospects to a list

You may want to organize your contacts depending on if you've had a deal with them during a specific period of time. You can segment your contacts if you've had at least one deal with them during that time and then add them to a dedicated list.

➡️ In this example, we're looking at a segment of contacts you've created at least one deal with in the year 2023: Deal created > at least > 1 time > Fixed Period > 01/01/2023 - 31/12/2023.

contacts_prospects-2023_EN-US.png

Website

💡 Good to know
To be able to use the Website conditions, make sure you've installed the Brevo tracker on your website. To learn more, check our dedicated article.

🔎 Follow up after a specific webpage visit

To notify your contacts of a new product, you can choose to send an email campaign to people who have viewed that category of products in the past and maximize the number of contacts who will engage with your content. You can create a segment for contacts who have visited a specific webpage at least 3 times in the last 3 months.

➡️ In this example, we're looking at a segment of contacts who visited the "Baby food" page on your website at least 3 times in the last 3 months:

  1. Website > Webpage visited > At least > 3 times > Over all time.
  2. Define pages > Webpage URL > is exactly > enter or select the webpage URL, e.g., https://example-website.com/shop-by-product/baby-food.
    webpage_visited.jpg

Meetings

🔎 Follow up after a meeting 

You might want to follow up with contacts who had a meeting with you and send them a satisfaction survey to learn more about what they thought of the experience. You can create a segment for contacts who have had a meeting with you in the last month and then send them your satisfaction survey by email.

➡️ In this example, we're looking at a segment of contacts who started a meeting with you in the last month: Meetings > Meetings started > At least > 1 time > In the last > 1 month.

meeting_started.jpg

Phone

🔎 Follow up after a phone call

You might want to follow up with contacts who had a phone call with you and send them a satisfaction survey to learn more about what they thought of the experience. You can create a segment for contacts who have had a phone call with you in the last month and then send them your satisfaction survey by email.

➡️ In this example, we're looking at a segment of contacts who finished a phone call with you in the last month: Phone > Call finished > At least > 1 time > In the last > 1 month.

contacts_call-finished_EN-US.png

Mix different conditions

🔎 Segment by custom date attribute and purchase

If you have an online wedding store, you might want to congratulate your customers once they've actually gotten married without having to remember each wedding date and send individual emails. You can mix different conditions and create a segment for contacts who placed an order on your store and who got married a few days ago, and use this segment in an Automation workflow to automate the sending of your email.

➡️ In this example, we're looking at a segment of contacts whose wedding was 1 week ago and who have placed at least one order in your store in the last 2 years:

  1. Contact details > WEDDING_DATE (custom attribute) > In the last > 3 days.
  2. AND > Ecommerce > Order placed > At least > 1 time > In the last > 24 months.
    wedding_date.jpg

🔎 Monitor customers who didn't purchase from your website during a big sale

If you've sent an email campaign to inform your contacts of a big sale that will happen on your website on the same day, and some contacts opened the email but didn't purchase anything.

➡️ You can mix different conditions and create a segment for contacts who opened your email campaign on this specific date but didn't make a purchase on the same day.

  1. Email > Email opened > Email campaign > At least > 1 time > Exact date > select the exact date you sent the email/you planned your sale, e.g., 06/03/2023.
  2. Choose which campaigns > Email name > Is exactly > enter the name of your email campaign, e.g. SALES ALERT: 50% off EVERYTHING today only!.
  3. AND > Ecommerce > No order placed > Exact date > select the exact date you sent the email/you planned your sale, e.g. 06/03/2023.
    email_opened_no_order.jpg

⏭️ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

💬 Was this article helpful?

4 out of 9 found this helpful