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Analyze the statistics of your WhatsApp campaigns

To find your WhatsApp campaigns statistics, go to Campaigns > WhatsApp. From there, you'll access the listing of your WhatsApp campaigns, as well as some statistics:

wa_campaigns-statistics_EN-US.png

🔎 Status
❗️ Important
Be careful not to mistake the status of your WhatsApp campaigns with the status of your WhatsApp templates. To learn more about WhatsApp templates and their different statuses, check our dedicated article Create and manage your WhatsApp templates
The progress of your campaign from Draft to Sent:
  • Draft
    A WhatsApp campaign marked as Draft means that it has been created, but hasn't been finalized for sending. At this stage, you can still make edits to the WhatsApp campaign settings, content, recipients, and scheduling.
  • Scheduled
    A WhatsApp campaign marked as Scheduled means that it has been finalized and scheduled to be sent at a specific date and time to your chosen recipients. At this stage, your WhatsApp campaign cannot be edited anymore but you can still manually suspend the sending by clicking the three-dot icon more-action-icon.png > Suspend.
  • Suspended
    A WhatsApp campaign marked as Suspended means that it has been stopped before it could be sent to your recipients due to an issue encountered during the sending process. A WhatsApp campaign can be suspended either manually by you, or automatically by WhatsApp because it did not follow the WhatsApp Business Policy and Commerce Policy, or because of technical issues. A suspended WhatsApp campaign is temporarily halted and is not currently being delivered to your recipients. Click the info-wa-campaigns.png information icon to find out why and display a solution.
    💡 Good to know
    If your campaign has been suspended due to insufficient credits, buy a new pack of credits and resend this campaign by selecting it and clicking More actions > Resume from your WhatsApp Campaigns dashboard.
    WA_resume-campaign_EN-US.png
  • Sent
    A WhatsApp campaign marked as Sent means that it has been successfully sent to the chosen recipients. At this stage, your WhatsApp campaign cannot be edited anymore. It is on its way to be delivered to your recipient's WhatsApp inbox.
📲 Sent

The number of recipients the campaign was sent to.

👁️ Read

The percentage of recipients who opened the campaign.

❌ Error

The number of messages that were not sent because the contact is blocklisted or their WhatsApp phone number doesn't work.

😡 Unsubscribe

The number of contacts who unsubscribed to your WhatsApp campaigns after receiving this specific campaign.

❓ Which actions can I perform from my WhatsApp campaign statistics? 

Find the campaign for which you want to obtain more information and, in the corresponding column, click the number displayed for Sent, Read, or Unsubscribe. You will be redirected to the segmentation tool of our Contacts page where the list of the contacts related to these statistics is displayed. You will be able to identify each contact who received your campaigns, for example, or those who have unsubscribed after receiving this specific campaign. 

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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