Since April 1, 2025, Meta has temporarily suspended the sending of WhatsApp marketing templates to WhatsApp users who have a United States phone number (+1 dialing code and US area code). To learn more, check Meta's official documentation.
With Brevo, you can send WhatsApp messages to recipients in many countries using our WhatsApp credit system with easy setup and simple pricing: no setup or license fees, no expiration date, and a pay-as-you-go offer for more flexibility.
🗺️ What are the supported countries for WhatsApp messages?
With Brevo, you can send WhatsApp messages to recipients in over 130 countries. To view the full list of available countries, check our WhatsApp pricing calculator.
Some countries have their number blocked as they are excluded from communicating with WhatsApp for Business numbers:
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👛 How can I purchase WhatsApp credits?
Like prepaid or pay-as-you-go email and SMS credits, WhatsApp credits can be purchased as an add-on and never expire. WhatsApp credits are not included in subscriptions and vary in credit consumption. Buy packs of SMS or WhatsApp credits to send your SMS and WhatsApp campaigns to a specific location.
To purchase WhatsApp credits, click the account dropdown and select My Plan > SMS & WhatsApp messages. To learn more, check our dedicated section in About add-ons or Pay as you go.
💰 How much is a WhatsApp message on Brevo, and how am I charged?
Since October 1, 2026, Meta's pricing has been updated. Service messages and utility templates sent within a 24-hour messaging window are now charged. To learn more, check our dedicated section in this article.
The cost of a WhatsApp message depends on:
- The recipient's country code
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The type of template used, Marketing or Utility, which reflects the purpose of your message:
Marketing Utility - WhatsApp campaigns to promote products or offers.
- Automations to serve marketing strategies such as welcome or anniversary messages.
- Transactional messages to send shipping updates, order updates, and account verifications.
- WhatsApp messages sent on Conversations outside a 24-hour messaging window.
- Utility templates sent within an open 24-hour messaging window.
❗️ ImportantCharges for utility and marketing template messages can cumulate. If you send a marketing template and restart a conversation, you will be charged of both a marketing and utility template.
The sending of one WhatsApp message requires multiple credits, with costs depending on your recipient's country code. For example, sending campaigns to North America costs less than to Indonesia. To learn more about WhatsApp credits and pricing, check our WhatsApp pricing calculator.
💬 How are service messages and utility templates charged within a 24-hour messaging window?
When a contact messages you on WhatsApp, a 24-hour messaging window opens. During this period, you can send service messages, which are free-form replies, and utility templates.
Since October 1, 2026, the following messages are charged per message:
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Service messages
Each service message is charged at the utility rate of the recipient's country. -
Utility templates sent within an open 24-hour messaging window
Each utility template is charged at the utility rate of the recipient's country.
These charges apply to WhatsApp campaigns and to transactional messages. The price of marketing templates has not changed.
- You may notice a higher WhatsApp credit usage than before for service messages and utility templates.
- If you run out of WhatsApp credits, your messages are not sent until you buy more credits.
⚖️ Where can I check my WhatsApp credit balance?
Your remaining SMS and WhatsApp credits are indicated in Usage and plan at the top-right of your screen:
⏭ What's next?
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.