Resend an email campaign

Depending on the reason why you want to resend your campaign, you will need to follow different procedures. You may want to resend your campaign:

You can resend a campaign if you need to send it to more people, if you want to modify it, or if you want to send a campaign to people who did not receive it.  

🆕 Send to new contacts: resend a previous email campaign

💡 Good to know
The Requeue option is now called Send to new contacts for Sent campaigns.  

Send to new contacts is available for your Sent campaigns. It allows you to resend the campaign with the same sender, recipients, design, and settings, to recipients who did not receive your campaign the first time after:

  • They were added to the list or segment of recipients after the initial sending, or
  • Your campaign has been suspended or paused because of insufficient credits. 

For example, you sent your campaign for the first time to your Yoga Beginners contact list, which contained 100 recipients. One month later, the same list contains 112 contacts because 12 contacts were recently added after subscribing to your marketing communications. By using the Send to new contacts option, those 12 new recipients will receive it, but others will not.

❗️ Important
Never duplicate a campaign instead of using the Send to new contacts option. If a campaign is duplicated rather than sent to new contacts, it will be considered a new campaign and sent to contacts who have already received it.

To send your email campaigns to new contacts: 

  1. Go to Marketing > Campaigns > Email.
  2. Choose Sent from the dropdown list.
  3. Click More action meatball-menu-black_EN-US.png > Send to new contacts next to the name of the campaign you want to resend. 
    requeue-campaign_EN-US.png
  4. In the pop-up window, click Confirm to send your campaign.

The campaign will be sent to contacts newly added to the selected recipient lists since the campaign was originally sent. Contacts who previously received the campaign will not receive it again.

To resend a campaign to recipients because their email returned a soft bounce, follow the procedure below ⬇️.

✍️ Resend a campaign with edited settings and design or after a soft bounce

We recommend duplicating your campaign if you want to edit its settings or recipients, or if your contacts returned a soft bounce:

  1. Go to Marketing > Campaigns > Email > Sent list.
  2. Under the name of the campaign you want to resend, click More action meatball-menu-black_EN-US.png > Duplicate. 
    campaigns_duplicate-resend_EN-US.png
  3. Make all the necessary changes before resending the campaign to other contacts.
  4. From the To section, select the same list as in the previous campaign you sent.
  5. Click Advanced options and click + Add a condition. 
    campaigns_select-advanced-options_EN_US.png
  6. Click + Add a filter > Email > Email not received.
  7. Select Over all time from the drop-down list.
  8. Click Choose which emails and choose Email name.
  9. Select from the list the name of the campaign you already sent and that you are about to resend. 
  10. Click Apply condition.
    campaigns_add-condition_EN-US.png

You can now make any needed modifications and send your campaign to the new group of contacts you selected.

✉️ Resend campaign: resend to non-openers

💡 Good to know
Only Sent email campaigns with non-openers can be resent. If you used the batch sending or IP warm-up options, you will not be able to resend your campaign. You can resend an email campaign to non-openers only once.

Give your emails a second chance to shine by resending your message to contacts who didn’t open the first time, you can even edit your subject line. It allows you to increase open rates by up to 10%, with almost no extra work.

To resend your email campaign to non-openers: 

  1. Go to Marketing > Campaigns > Email. 
    campaign_resend-campaign-option_en-us.png
  2. Next to the name of the email campaign you want to resend, click the three-dot icon > Resend campaign.
  3. In the Resend campaign page, select a resend date and time. 
    campaign_resend-modal_en-us.png
  4. (Optional) Enter a new subject line to give another chance for it to stand out in your recipients' inboxes.
  5. Click Schedule resend. 

Your email campaign will be duplicated and resent to the contacts who did not open it the first time. 

⏩ What's next?

🤔 Have a question?

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