Create lists and folders to organize your contacts

Lists and folders are useful for organizing and categorizing your contacts:

  • Folders allow you to manage and sort your lists based on a common criterion. For example, if you manage several brands, you can create a folder for each brand: "The Green Yoga", "Stretch&Yoga", etc.
  • Lists allow you to sort your contacts based on their interests, similarities, etc. Lists are stored in folders as subcategories. For example, if you want to gather the beginner students of The Green Yoga, you can create a "Beginner students" list under your "The Green Yoga" folder.
    💡 Good to know
    Each account has a limit of 300 folders and 300 lists. It's important to note that having a larger number of folders and lists can make it more challenging to manage and keep track of them.

📄 Create and manage lists

Create a new list

💡 Good to know
Dynamic lists are now available directly from the Segments page. To learn more, check our dedicated article Can I still use my previously saved filters and dynamic lists in the new contact listing page?.
  1. Go to Contacts > Lists.
  2. Click Create a list
  3. Name your list.
  4. Select in which folder you want to add your list.
  5. Click Create list.

Your list has been created. You can now add contacts to it.

➡️ To learn about the options available to add contacts to your lists, check our dedicated article How can I add my contacts to Brevo?

Manage your lists

  1. Go to Contacts > Lists.
  2. In the Actions column next to the list you want to manage, click the three-dot menu icon .
  3. Select an option to manage your list:
    • List settings: set up the settings to apply to emails sent to this list (From Name, From Email, Reply-To, etc.) and delete contacts from this list or other lists. To learn more, check our dedicated article Manage your list settings.
    • Duplicate: create another identical list.
    • Import contacts to the list: import new contacts to the list.
    • Rename: change the name of the list.
    • Move: manually move the list to another folder.
    • Delete list: permanently delete the list.
      ❗️ Important
      Deleting a list does not delete the contacts inside it. Instead, they will be removed from the deleted list but still available from All contacts.

📁 Create and manage folders

Create a new folder

  1. Go to Contacts > Lists.
  2. Click the folder dropdown.
  3. Click Create a new folder. 
  4. Name your folder.
  5. Click Create folder.

Your folder has been created. You can now add lists to it.

Manage your folders


  1. To change a folder's name, click Edit folder.
  2. To delete a folder, click Delete folder.
    ❗️ Important
    Deleting a folder will also delete all the lists inside of it. However, the contacts inside those lists will not be deleted. Instead, they will be removed from the deleted lists but still available from All contacts.

⏭️ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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