What is a valid phone number to link WhatsApp Business to Brevo?

You have to possess a valid phone number to link your WhatsApp Business account to Brevo. During the linking process, Meta gives you the possibility to choose between: 

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Get a free virtual WhatsApp number

If you choose to get a free virtual WhatsApp number, your phone number is already valid and doesn't require the sending of a verification code. 

❗️ Important
If you choose to get a free WhatsApp number, your business and display name will need to be reviewed by Meta. This review can take up to five business days. You will not be able to send any messages with this phone number during the review. 

The free WhatsApp number is a virtual phone number. It can only be used to send your WhatsApp messages and cannot receive calls or texts.

Use a new or existing number

💡 Good to know
You can migrate your phone number registered with WhatsApp Messenger or WhatsApp Business App to use it with WhatsApp Business Platform.

If you choose to use a new or existing phone number, it has to meet the following criteria to be considered valid: 

  • You must own the phone number
  • It must be able to receive an International Phone Call or SMS during the registration process to be verified. 
  • It must be ready to be used and accessible when you start the linking and verifying process, as you will need to authenticate it by receiving verification codes (OTP). 
  • If you want to register a 1-800 or toll-free number, it has to be able to receive calls from international numbers, and redirect SMS or voice calls to a real person for verification purposes. To learn more, check Meta's official documentation.
❗️ Important
We highly recommend using a new phone number for the WhatsApp Business Platform as it must be used exclusively for WhatsApp Business Platform and WhatsApp campaigns in Brevo. It should not be used by other WhatsApp services such as WhatsApp Messenger or the Business app. To learn more about the different WhatsApp services, check our dedicated article Differences between WhatsApp Messenger App, Business App, and Business Platform.
If you really need to use an existing phone number, make sure you Migrate your WhatsApp phone number to WhatsApp Business Platform before using it.

⏭ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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