Segments allow you to save search conditions and reuse them in Brevo.

Since segments are a dynamic feature, once you create a segment it will take into account any new data without needing to be manually updated.

Before you start

Learn how to create segments in our dedicated article Create a segment to filter your contacts.

Use segments to manage your contacts

You can use saved segments to filter and manage your contacts:

1. Go to Contacts.
2. Click Load a list or a segment.
3. Go to the Segments tab.
4. Select the saved segment that you want to use to filter your contacts.
   
   💡 Good to know

   If you have more than 2 million contacts, you have to click Search Contacts
   to apply your segment to your contacts list.
5. Select the checkbox at the top left of the table and click Select all the contacts to select all the contacts in the segment.
   
6. Perform a bulk action on your contacts:

Use segments to send email campaigns

Targeting specific segments of contacts is a good idea to maximize the chances of them engaging with your content. You can choose to send an email campaign to specific segments of contacts and filter the contacts you don't want to send it to.

To learn how to use segments to send email campaigns, check our dedicated section To: choose recipients in our article Creating an email campaign.

Use segments in an automation

Using a segment in an automation allows you to filter contacts based on the conditions you specified in the segment. There are several things you can do with segments in an automation:

• Using the A contact is in a segment at a given time entry point:
  • Launch an automation when a contact matches one of your segments, e.g., launch an automation to automatically send an introduction email to contacts who are assigned to you.
• Using the If/Else conditions > Contact details > A contact is added to a segment:
  • Exclude contacts who match one of your segments from the automation by adding actions only in the No branch, e.g., Exclude blocklisted contacts from receiving marketing emails sent through an automation.
  • Perform actions only on contacts who match one of your segments by adding actions only in the Yes branch.
  • Perform different actions on contacts who match or don't match one of your segments by adding different steps in the Yes and No branches.

🤔 Have a question?

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