Revenue analysis is important to determine your overall financial health and understand sales and profits over a given period. The Revenue dashboard gives you an overview of the income generated from your online sales during a selected period and according to selected filters. Measure and track the amount of money your business makes to understand how your revenue is generated and what influences it. With accurate data, you can make informed decisions and know where to focus your efforts by identifying the areas that need to be improved and those that bring the most revenue.
📊 Dashboard overview
From the Revenue dashboard, select the period over which you want to analyze your revenue. You can select either a pre-defined period or a custom one. Then choose how to filter your revenue from the Revenue by drop-down list. The chart gives you an overview of the key metrics for the selected period, and you can hover over the sticks to obtain more information:
For each filtered result, you can sort them by increasing or decreasing number by clicking Orders, Customers, Average order, or Revenue. For example, this could be useful to show the billing country with the biggest average order or that generated the most revenue:
You can also use advanced filtering with the second-level filters. For example, after choosing to filter by billing country, you can filter France results by billing city to reveal the one that makes the most revenue:
💰Revenue analysis
With the Revenue dashboard, you can easily see which channels bring the most revenue, your customers' behavior, where they come from, and more. You can identify trends and make necessary changes to increase sales and profits. Use this information to prepare your future marketing strategies according to the information given by the analysis of your revenue. The revenue analysis can help you:
- Compare your revenues between different periods,
- Identify areas that are the most profitable and which ones need to be improved or discontinued,
- Discover where and when you achieved your peak revenue performance,
- Know if your revenue is growing over time, and more.
Choose how to filter your revenue from the Revenue by drop-down list ⬇️:
The Revenue by Orders status filter displays how your revenue is distributed between the different order statuses.
Monitoring paid orders is important since this is when money is transferred to your business, and your customer receives your product.
You can also monitor how many orders were canceled, refunded, or pending, for example. Knowing how many orders were refunded or canceled is important since it means that the money you were supposed to receive will not end up in your revenue. You could turn the situation to your advantage by transforming canceled or refunded orders into new sales.
✔️ How to analyze this data?
A small number of paid orders or a large number of refunded or canceled orders must attract your attention, as it could mean that you are facing technical issues during checkout.
While analyzing your revenue by order status with the Billing city second-level filter, you might discover that most of your canceled orders come from a specific city, which could be due to bad delivery services for the region.
You might also realize with the Coupon codes second-level filter that there was a coupon that didn't work and that most of your customers decided to cancel their orders.
The Revenue by Coupon codes filter displays the performances of each coupon you created.
Coupon codes can be a good way to boost sales. However, some coupons might not bring the expected revenue. It is then important to monitor the evaluate the performance of each coupon.
✔️ How to analyze this data?
Analyze the performance of each coupon to see if the average order is higher than without a coupon and see how many customers used it and the revenue it generated. This will help you know if the coupon is relevant to your customers and can be reused in future campaigns.
The Traffic source second-level filter can help you determine where your customers are coming from and find the coupon code.
The Revenue by Billing city or Billing country filter displays the different countries from which your revenue depends.
You can look at your revenue by country and then use the Billing city second-level filter and vice versa to understand where your revenue and top-spending customers come from.
✔️ How to analyze this data?
If there is a large number of orders or customers that come from a specific location, your can improve your marketing strategy there. You might also discover that while you invest a lot into your marketing strategy for a specific location, it doesn't generate the expected revenue to get a good Return On Investment (ROI).
You can then concentrate your efforts on the locations that are the most profitable for your business and change and test your approach to the ones that do not convert well. If you are a local company, using the Billing city filter can help you target customers where it matters.
The Revenue by Payment method filter displays the different payment methods used by your customers.
You can see which payment methods are preferred by most of your customers.
✔️ How to analyze this data?
While analyzing your revenue by payment method, you might discover that your customers prefer to use Paypal instead of their credit cards, or maybe they want to pay on delivery only. If there is a payment method that is preferred by most of your customers, you might want to simplify checkout for this type of payment method.
Use the Order status second-level filter to check if some methods have a high rate of pending, canceled, or delayed orders than others. It might help you spot issues during checkout, such as a difficult checkout flow for those payment methods.
The Revenue by Device filter displays the different types of devices used by your customers to buy on your online store.
✔️ How to analyze this data?
Having a complete overview of your revenue for each device can help you discover issues with your website and the behavior of your customers on mobile devices. For example, if your website is not mobile-friendly, your customers might get frustrated and not want to purchase on your website.
On the contrary, if many customers buy on mobile devices, it can mean that your website is mobile-friendly and that the overall user experience is pleasant to your customers and that they trust your website. You can then adapt your email marketing strategy by making mobile-friendly email campaigns so your customers can purchase directly from your campaign.
The Revenue by Traffic source filter displays the different website, social networks, or URL your customers come from when they purchase on your website.
You can see the average orders per website, social network, email campaigns sent with Brevo or URL, and the total revenue each brings to your business.
✔️ How to analyze this data?
An overview of the different website or social media that bring the most customers is essential when deciding where to put your marketing budget. Planning your next marketing investment in the right channels can help you increase your ROI. Knowing from which website, social network, or URL your customers arrived on your website will help your spend your budget on those channels.
The Revenue by Traffic medium filter displays the different digital channels your customers come from when they purchase on your website, such as Brevo for example.
You can see the average orders per channel and the total revenue each brings to your business.
✔️ How to analyze this data?
Just like Traffic source, an overview of the digital channels that bring the most customers is essential when deciding where to put your marketing budget. Planning your next marketing investment in the right channels can help you increase your ROI. You can either spend your budget on organic search optimization (Google), or even advertising on Facebook or another website that refers people to you depending on your revenue analysis.
⏭ What's next?
- Discover our eCommerce Dashboard
- eCommerce settings
- Check your product performance with our eCommerce dashboard
- Analyze your retention dashboard to retain and gain loyal customers
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
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