Reconfirm your contacts' consent to ensure GDPR compliance

Regularly reconfirming your contacts' consent keeps your database GDPR-compliant and your list engaged. To learn how to collect that consent in the first place, check our dedicated article Guidelines for a GDPR-compliant sign-up form.

Antes de empezar

  • El RGPD exige que conserve la prueba del consentimiento claro y explícito de tus contactos para enviarles emails o SMS . Este consentimiento se puede dar utilizando una casilla que tus contactos deben marcar para recibir tus emails o mensajes SMS.
  • Todos los contactos en tu base de datos ya deben haber consentido participar antes de que les pida que vuelvan a confirmar su consentimiento. No puedes enviar emails o mensajes de SMS a contactos que no le hayan dado su consentimiento en el pasado o que hayan cancelado la suscripción para recibir tus emails o mensajes SMS.
  • Volver a confirmar el consentimiento de tus contactos puede ser útil para mantener una base de datos de contactos limpia y para enviar emails y mensajes de SMS a los contactos que van a interactuar con tu contenido.

Volver a confirmar el consentimiento de tus contactos

You can send an email campaign to reconfirm your contacts' consent to receive your emails. To learn how to create a campaign using our Drag & Drop Editor, check our dedicated Email Campaigns articles.

  1. In your email design, drag and drop a Button element into the email.

reconfirm-EN-1.png

  1. Click the button to edit its text. For example, write “Yes, I want to continue receiving your emails” as the call-to-action.
  2. Assign a link to the button, such as your website or a thank-you page. In our example, we used www.example.com.

reconfirm-EN-2.png

  1. Click Save and exit.
  2. Schedule your campaign to send to all contacts who need to reconfirm their consent.

Identificación de contactos que han confirmado de nuevo su consentimiento

Once your campaign has been sent, you need to identify the contacts who have reconfirmed their consent to receive your emails. You can do this by segmenting the contacts who clicked the button in your campaign, then turning that segment into a list.

➡️ To learn how to create a list from a segment of contacts, check our dedicated article Create a new list from a segment of contacts.

Step 1: Segment the contacts who clicked

  1. Go to CRM > Contacts.
  2. Click Add filter > Marketing > Email > Link clicked in an email.
  3. Fill in the required fields, specifying your campaign and the button's link URL.

Contacts matching this condition appear below the segment.

Step 2: Create a list from the segment

💡 Información relevante
To create a new list, at least one contact should match your segment.
  1. In the segmentation results, check the box next to CONTACT and click Select all the # contacts to select all the segmented contacts.
    select_contacts.jpg
  2. Click Add to a list(s).
    add_to_list.jpg
  3. Click the List(s) field and select Add a new list.
    add_new_list.jpg
  4. Name your new list and choose a folder.
  5. Click Create.
  6. Click Add to confirm.

Going forward, you should only send campaigns to this list.

Exportación de pruebas de consentimiento

Export your campaign report in CSV format to keep a record of who reconfirmed their consent.

Capture_d__cran_2018-03-14___12.52.08.png
  1. Go to Marketing > Campaigns > Emails.
  2. Click the report icon to open the report for your campaign. To learn more, check our dedicated article Analyze and export your email campaign report.
    gdpr_report-campaign_en-us.png
  3. Click the Export report drop-down at the top of the report.
  4. Select Export CSV.
  5. Select Export all data by contact.
  6. Click Export CSV.
  7. To download the export file from your Notifications, click the bell icon 🔔 next to your account name and click Download the file on the corresponding notification.
    gdpr_dowload-report_en-us.png

You will also receive the CSV file by email at your account email address.

⏭️ What's next?

🤔 ¿Tiene alguna duda?

Si tiene alguna pregunta, no dude en ponerse en contacto con nuestro equipo de asistencia mediante la creación de un ticket desde su cuenta. Si todavía no tiene una cuenta, puede ponerse en contacto con nosotros aquí.

Si necesitas ayuda con un proyecto usando Brevo, podemos ponerte en contacto con la agencia partner de Brevo adecuada.

💬 ¿Fue útil este artículo?

Usuarios a los que les pareció útil: 12 de 26