Ad Studio turns your product images into ready-to-use static and video ads, so you can launch offers and refresh your creatives without a designer or an agency. Create ads from your products and brand kit, get ideas from ads that work in your category, and download your ads to run them wherever you advertise.

About Ad Studio

Learn more about Ad Studio's features, use cases, and pricing in the following tabs:

Access Ad Studio

Depending on which app you use:

• In Brevo, go to Marketing > Ad Studio. Ad Studio opens in a new tab.
• In Brevo PushOwl, go to Ad Studio.

Add your products

Ad Studio builds your ads from your products. By default, Ad Studio retrieves the 10 products with the most inventory from your Brevo eCommerce dashboard. If you want to promote other products, you can add them manually.

To add more products:

1. In Ad Studio, click the account dropdown and select Your products.
2. Click Create product.
   
3. Choose how to add the product:
   • Import from your store: paste the URL of the product page and click Fetch details.
     
   • Enter the details manually: fill in the product URL, title, description, price, and images.
     
4. Click Save.

Configure your brand kits

A brand kit tells Ad Studio how your brand looks and sounds, so that your ads match your identity. It includes your brand name, logo, colors, tone, energy, and target audience. When you create an ad, you can choose which brand kit to apply.

To create a brand kit:

1. In Ad Studio, click the account dropdown and select Brand kits.
2. Click Create brand kit.
   
3. Choose how to add your brand details:
   • Import from your website: paste your website URL and click Fetch details. Ad Studio fills in your brand kit from your site.
     
   • Enter the details manually: fill in your brand name, logo, colors, tone, energy, and target audience.
     
4. Click Save.

Generate your avatars

An avatar is a reusable virtual person that you can use in your video ads and static ads. You can choose a preset avatar, or create a custom avatar with AI or from a real photo.

To generate an avatar:

1. In Ad Studio, click the account dropdown and select Avatars.
2. Click New avatar.
   
3. Choose how to create the avatar:
   • Let AI generate it: decide what your avatar should look like, and AI creates them for you. Select Auto to let Ad Studio decide for you without waiting for your approval.
   • Upload a photo: turn a real photo into a reusable avatar.
     
4. Once your avatar is generated, go to My avatars.
5. Select your avatar to open it.
   
6. (Optional) Click Rename, and enter a name and a handle to replace the automatic ones. 

7. (Optional) In the Voice section, click Attach a voice and select a voice. 
    

   💡 Good to know

   If you don't have a voice yet, click Clone one to create it from your own audio. To learn more, check our dedicated section in this article.

You can now use your avatar by adding its handle to a prompt when generating your ads.

Clone your voice

Voice cloning creates a copy of your voice from an audio recording, so that you can attach it to your avatars.

To clone your voice:

1. In Ad Studio, click the account dropdown and select Voice cloning.
2. Click Clone new voice.
   
3. Enter the voice name.
4. Select the associated gender.
5. Choose how to clone your voice:
   • Upload a voice recording: drop an audio file in the box or click to select a file.
   • Record your voice: click the mic icon to start recording.
6. Click Clone voice.
   

Once your voice is cloned, you can attach it to an avatar. To learn more, check our dedicated section in this article.

Find ideas with Ad Radar

Ad Radar is a library of ads from other brands in your category. Use it to see what is running, understand why an ad is worth studying, and get inspiration for your own ads.

To find ideas with Ad Radar:

1. In Ad Studio, click Ad radar.
2. (Optional) Narrow down the ads with the All categories menu, the format tabs, Search ads, or Filters.
3. Select an ad to open it.
   

4. Review the ad information. The page of an ad shows what makes it worth studying:
   

   1. Make this ad yours: a tip on how to adapt the approach of the ad to your own product.
   2. Ad copy: the text of the ad, such as the title, body, and call to action.
   3. Public ad activity: whether the ad is still active, how long it has been running, whether its visibility is trending up, holding steady, or trending down, and how many ads use the same creative.
   4. Why it feels credible: the type of proof the ad uses and why it works.
   5. More like this: similar ads to explore.
   💡 Good to know

   The signals in Ad Radar come from public ad activity, such as how long an ad has been running. They don't show campaign spend or sales.
5. (Optional) To save an ad, click the bookmark icon. To find your saved ads later, click Bookmarks on the Ad radar page.
6. (Optional) When you find an ad you like, select a product and click Clone for my product to create your own version. To learn more, check our dedicated sections Create a static ad from a reference and Create a video ad.
   

Create a static ad

Static ads are Meta-ready images generated from your product images and your brand kit. They allow you to promote up to four products at once.

You can:

• Create a static ad from scratch
• Create a static ad from a reference

Create a static ad from scratch

Create a static ad from scratch by selecting the products you want to promote and the ad format.

1. In Ad Studio, click New ad and select Static ad.
   

2. Select up to four products to promote.

   💡 Good to know

   You can also add a product while you create an ad. Click See all products, then click Paste a link or Upload an image to add a new product.
3. Click Create an ad and select the ad format:
   • Create a static ad: promote 1 product with one ad from your product's details
   • Create a montage: promote two to four products in one frame
   • Create a carousel: promote two to four products with a cover and one ad per product
   • Create a store-wide promotion: promote an offer across your store, with one to four products as hero images and promotion details (e.g., "25% off sitewide, code TGY25, ends Nov 28")
     
4. If you selected Create a store-wide promotion, enter the promotion details to include in the ad.
5. Add guidelines and details to describe how the ad should look and what it should say. You can also add a reference ad or image that Ad Studio uses as inspiration.
6. (Optional) Click Open advanced settings to choose more settings, such as the ad angle, target audience, dimensions, or image model.
   
7. Review your ad settings and click Create ad or Generate.

Ad Studio generates your ad. This can take a few minutes. You can review your ad and export it to run it on your preferred platform.

Create a static ad from a reference

Create a static ad from a reference by selecting one of your existing ads, a winning ad from Ad radar, or picking a template. A reference is useful when you already know the look you want, or when you're not sure what to create. Ad Studio rebuilds the layout and message of the reference around your own product.

1. From the Home page, Ad radar, or Your library, select or clone a reference ad.
   
2. Choose whether to create a Product promotion or Store-wide promotion ad.
3. If you selected Store-wide promotion, enter the promotion details to include in the ad.

4. Select up to four products to promote.
   

   💡 Good to know

   You can also add a product while you create an ad. Click See all products, then click Paste a link or Upload an image to add a new product.
5. Configure additional ad settings, such as the ad angle, target audience, dimensions, or image model. You can also add guidelines and details to describe how the ad should look and what it should say.
6. Review your ad settings and click Generate.

Ad Studio generates your ad. This can take a few minutes. You can review your ad and export it to run it on your preferred platform.

Create a video ad

Video ads are creator-style videos generated from your product, a reference ad, or a proven format. Each video ad promotes one product.

You can:

• Create a video ad from your own idea
• Create a video ad from a shortcut
• Turn a static ad into a video ad

Create a video ad from your own idea

Create a static ad from your own idea by selecting the product you want to promote, and the ad style and format.

1. In Ad Studio, click New ad and select Video ad.
   
2. In the Your own idea section, click Select product and choose the product you want to promote.
3. (Optional) Click Reference ad and choose an ad from Ad Radar, or upload your own. Ad Studio learns from the ad and creates a new one for your product.
4. (Optional) Click Select style and choose a style, such as Fit check or Music montage.
5. (Optional) Add guidelines to describe the offer, the audience, the tone, or anything to include or avoid.
6. Select a duration, a quality, and a language for your video. Select Auto to let Ad Studio decide for you without waiting for your approval.
7. Click Create ad.
   

Ad Studio generates your video. This can take a few minutes. You can review your ad and export it to run it on your preferred platform.

Create a video ad from a shortcut

The Video Ads page also has shortcuts that start your ad with one part already filled in. The video ad agent then guides you through the rest. Choose the shortcut that fits what you already have:

• Start with one of your top products: the product is already selected. You choose the style.
• Video ads working for other brands: the reference ad is already selected as the style. You choose the product.
• Proven formats: the format is already selected as the style. You choose the product.

To create a video ad from a shortcut:

1. In Ad Studio, click New ad and select Video ad.
   
2. Click the shortcut you want to use.

3. In the Product step, if no product is selected yet, choose one.
   

   💡 Good to know

   You can also add a product while you create an ad. Click Paste a link or Upload an image to add a new product.
4. (Optional) In the Style step, click Browse Ad Radar to copy an ad that's working, or pick a proven format. Skip this step to let the agent decide.
   
5. In the Ad settings step, select a duration, a quality, and a language for your video. You can also add guidelines to describe the offer, the audience, the tone, or anything to include or avoid.
6. (Optional) Activate the Ask me at every step option to validate each decision the AI agent makes.
   
7. In the Review and create step, review your choices and create the ad. 
8. Click Create ad.

Ad Studio generates your video. This can take a few minutes. You can review your ad and export it to run it on your preferred platform.

Turn a static ad into a video ad

You can turn any static ad from your library into a video ad.

1. In Ad Studio, go to Your library.
2. Click Static ads.
3. Open the static ad you want to turn into a video ad.
   
4. Click More options and select Make video.
   
5. (Optional) Edit the prompt and adjust the settings to configure the video ad you want to generate.
   
6. Click the send icon.

Ad Studio generates your video. This can take a few minutes. You can review your ad and export it to run it on your preferred platform.

Review and manage your ads

Your generated ads are stored in Your library. Select an ad to open it. 

Static ads

Review the ad, check its generation details, share feedback, and download it.  You can also generate ad copy, including the main ad text, headlines, and supporting descriptions.

Click More options to access these additional actions:

• Copy link: copy a link to the ad.
• Clone this ad: create a new ad based on this one.
• Edit image: change the image.
• Make video: turn the ad into a video.
• Upscale: enhance the ad to a higher resolution with AI-powered upscaling.
• Delete: delete the ad.

Video ads

Review the ad, check its generation details, share feedback, and download it.

Click More options to access these additional actions:

• Copy link: copy a link to the video.
• Upscale: enhance the video to a higher resolution with AI-powered upscaling.
• Translate: create a version of the video in another language.
• Delete: delete the video.

Export and run your ads

Once your ad is generated, you can export it from Your library and run it on the platform of your choice.

Export an ad

To export an ad:

1. In Ad Studio, click Your library.
2. Open the ad you want to export.
3. (Optional) To export the ad in a higher resolution, click More options > Upscale, select the target resolution, and click Generate.
4. Click Download.
   

Run your ads

To run an ad, upload the file you exported to the platform where you want to advertise, such as Meta, TikTok, or Pinterest. Each platform has its own steps for uploading ads, so check its documentation to learn more.

FAQs

Expand the following accordions to find answers to common questions about Ad Studio credits and billing:

🤔 Domande?

In caso di domande, non esitare a contattare il team dell’assistenza creando un ticket dal tuo account. Se ancora non hai un account, puoi contattarci qui.

Se stai cercando aiuto per un progetto che prevede l'utilizzo di Brevo, possiamo metterti in contatto con l'agenzia partner di Brevo giusta per te.