In this Getting started with Contacts guide, we will provide you with the initial steps and best practices for importing your contacts into Brevo.

Before you start

Make sure your contact database is legitimate before importing it to Brevo.

➡️ To learn more, check our dedicated article Build a legitimate contacts database for optimal deliverability and compliance.

📂 Create lists to organize your contacts

Using lists, you can organize and group your contacts based on various criteria, such as geographical location, interests, or subscription preferences. It allows you to efficiently manage and target specific groups of people for your marketing campaigns or communication purposes.

➡️ To learn more, check our dedicated article Create lists and folders to organize your contacts.

👥 Import your contacts to Brevo

There are multiple ways to import your contacts to Brevo:

If you are a developer, you can also use our API to call the endpoint for creating and updating a contact.

🌱 Grow your contact database and generate new leads

Brevo offers several features to grow your contact database and collect contact information from your website, blog, or even social media:

📄 Subscription forms

If you have a website or blog, you can create subscription forms in Brevo to collect contact information from interested visitors and add it to your website or blog easily. ➡️ To learn more, check our dedicated section Forms.

🖥️ Landing pages

You can create or link a form in your landing pages to capture leads and contact information from visitors. Landing pages are great to promote a product, service, event, or offer. ➡️ To learn more, check our dedicated section Landing pages.

📢 Facebook Ads

With Facebook Ads, you can target users who have similar interests and characteristics as the best sample of your contacts and grow your database. ➡️ To learn more, check our dedicated section Facebook Ads.

💬 Conversations

Conversations allows you to add a chat widget with a contact form on your website and collect contact information from interested visitors. ➡️ To learn more, check our dedicated section Conversations.

 

🔔 Web Push

Web Push notifications can be sent to visitors on your website, even if they are not part of your contact database yet. These short messages appear as pop-up notifications and offer high visibility and click-through rates. ➡️ To learn more, check our dedicated section Web Push.

🤝 Meetings

With Meetings, you can create a booking page and share it with potential clients in your messages, email signature, or website, allowing them to book meetings with you. ➡️ To learn more, check our dedicated section Meetings.

🚀 Take your contact management strategy to the next level

• Target specific recipients by segmenting your contacts based on specific criteria
  Segmenting your contacts allows you to create filters that will be dynamically updated based on contact data or behavior.
  ➡️ To learn more, check our dedicated article Create a segment to filter your contacts.
  
• Organize your contacts' information using contact attributes
  Contact attributes are fields that contain information about your contacts, such as their name or email address. You can go further by creating custom attributes that fit your business needs.
  ➡️ To learn more, check our dedicated article About contact attributes.
• Build lasting relationships with your contacts by keeping their information up-to-date
  Updating your contacts' information in Brevo helps ensure that your messages reach the right people with the right information.
  ➡️ To learn more, check our dedicated article Update your contacts in bulk.
• Maintain a qualified database to achieve high-performing metrics
  Having a database full of contacts who actually engage with your content gives you better chances of achieving high-performing metrics.
  ➡️ To learn more, check our dedicated article Optimize and clean your contact list to improve email deliverability.
  

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.