The dynamic content block allows you to use a single email layout to create multiple personalized emails for each recipient, making it feel like a one-to-one conversation. For example, create a single email layout for your order confirmation emails that will be automatically filled with your recipients' information at the time of sending such as their order total and list of purchased products.

Good to know

• Ensure you understand the difference between section and content blocks.
• The dynamic content block is only visible if you have at least:
  • One event triggered through automation registered on your account, or
  • One active data feed.

What is the dynamic content block? 

A dynamic content block can be inserted in your email designs to personalize parts of them with dynamic content such as texts, images, or links. It repeats itself as much as needed at the time of sending, with each instance displaying unique information based on the actions performed by your recipients, their preferences, or simply the data present in your data feed.

How does the dynamic content block work and in which cases can I use it? 

When designing an email template or campaign with the drag & drop email editor, drag and drop the dynamic content block to insert variables that will be automatically replaced with information relevant to each recipient at the time of sending. 

You can include two types of variables in your emails with the dynamic content block:

🛢️ Data feeds variables

❗️ Important The dynamic content block for data feeds is only available on an Enterprise plan. Personalize email campaigns and email templates with data from your external resources or product feeds, such as a list of products or articles.  ➡️ To learn more on how to use the dynamic content block with data feeds variables, check our dedicated article Send personalized emails by repeating real-time data with data feeds.

⚡ Automation data variables

Personalize email templates with data from the event that triggered an automation, such as: Order confirmation emails when a customer places an order.  Abandoned cart emails when a customer started checkout but did not complete it. [Advanced] Shipping confirmation or order cancellation emails that require custom events. ➡️ To learn more on how to use the dynamic content block with automation data variables, check our dedicated article Display a personalized list of items in automated emails (Abandoned cart, Order confirmation).

⏩ What's next? 

• Use data feeds to send up-to-date or personalized email campaigns
• Display a personalized list of items in automated emails (Abandoned cart, Order confirmation)

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