In this article, we will explain how to create an email template in Brevo.
When creating an email campaign, Brevo provides you with different customizable email templates to help you design your emails (Template Gallery in Campaign creation).
Our Drag and Drop editors make it easy to create a mobile-friendly (responsive) and professional looking email template by dragging and dropping text blocks, images, buttons and other design elements.
Before you start
- To learn more about the differences between the email templates used for email campaigns, Marketing Automation workflows, and transactional emails, read What are email templates in Brevo?
- You can set up your Brand Library so that every new template you select will inherit your brand properties, such as logo, colors, fonts, and social media links. In addition to saving you time, Brand Library allows you to maintain consistent email branding. To learn more, check our dedicated article Automatically design your emails with your brand's assets using the Brand Library.
⚙️ Setup your template
To create an email template:
- Go to Campaigns > Templates.
- Click New Template.
- Write a Template name that will help you find it easily in the list of your campaigns.
This name will only be visible to you. - In the Subject Line field, clearly describe your email content in a few words.
The subject line is the first content that your recipients will see in their inbox. - In the Preview text field, type a short and attractive text (about 35 characters) that gives an overview of the content of your email.
This text will be displayed in your recipients' inbox, just below the subject line. This feature is supported by most email clients. - Select in the From Email drop-down list the email address from which you want your recipients to receive your email. By default, the email address will be the one used for your Brevo account.
If you want to create a new sender for your campaign, click + Add a new sender. - In the From Name field, type in the name you want to display in your recipients' email client. By default, the name of the sender is your company name.
Make sure to write a name that will help your recipients identify your company and that builds trust to generate more openings. To learn more, check our dedicated article to learn how to personalize your From name with contact attributes.
💡 Good to knowTo permanently change the [DEFAULT_FROM_NAME], go to Campaigns > Settings > Default Settings > Default campaign Settings. - Optional: Click Show Advanced Options to set them up:
- Reply-To Email address and 'To' field.
For more information, go to Advanced options. - Activate Google Analytics Tracking
- Use a custom update profile form
- Add a Tag
- Add an attachment
For more information, go to Advanced settings.
- Reply-To Email address and 'To' field.
- Click Next Step to design your template.
🖌️ Design your template
Once you have set up your email template settings, you can start designing it:
- Click a tab to choose how to design your template. To learn more, check our dedicated section in Creating an email campaign.
- Design your template by dragging and dropping content blocks into your template layout to add and format text, images, buttons and other design elements.
- When you are done, click Save & Activate to save your email template.
❓Where can I find and use my email templates?
The email templates will be available from:
- Campaigns > Templates
- Under the My Templates tab when you create an email campaign or create a template.
To learn more, check our dedicated article Where can I use my email template? (Campaigns, Automation & Transactional).
⏩ What's next?
- Where can I use my email template?
- Personalize your email with contact attributes
- Dynamically customize transactional email templates
- Edit an email template
- Share and import an email template
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.