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Create an email template

In this article, we will explain how to create an email template in Brevo.

When creating an email campaign, Brevo provides you with different customizable email templates to help you design your emails (Template Gallery in Campaign creation).

Our Drag and Drop editors make it easy to create a mobile-friendly (responsive) and professional looking email template by dragging and dropping text blocks, images, buttons and other design elements.

Before you start

⚙️ Setup your template

To create an email template:

  1. Go to Campaigns > Templates.
  2. Click New Template.
  3. Write a Template name that will help you find it easily in the list of your campaigns.
    This name will only be visible to you.
  4. In the Subject Line field, clearly describe your email content in a few words. 
    The subject line is the first content that your recipients will see in their inbox.
  5. In the Preview text field, type a short and attractive text (about 35 characters) that gives an overview of the content of your email. 
    This text will be displayed in your recipients' inbox, just below the subject line. This feature is supported by most email clients. 
  6. Select in the From Email drop-down list the email address from which you want your recipients to receive your email. By default, the email address will be the one used for your Brevo account.
    If you want to create a new sender for your campaign, click + Add a new sender.
  7. In the From Name field, type in the name you want to display in your recipients' email client. By default, the name of the sender is your company name.
    Make sure to write a name that will help your recipients identify your company and that builds trust to generate more openings. To learn more, check our dedicated article to learn how to personalize your From name with contact attributes
  8. Optional: Click Show Advanced Options to set them up: 
    • Reply-To Email address and 'To' field.
      For more information, go to Advanced options
    • Activate Google Analytics Tracking
    • Use a custom update profile form
    • Add a Tag
    • Add an attachment
      For more information, go to Advanced settings.
  9. Click Next Step to design your template.
💡 Good to know
These settings will be applied everytime the email template is used as a transactional email or in a Marketing Automation workflow. If you use the email template to send an email campaign, only the template design will be reused.

🖌️ Design your template

Once you have set up your email template settings, you can start designing it: 

  1. Click a tab to choose how to design your template. To learn more, check our dedicated section in Creating an email campaign
  2. Design your template by dragging and dropping content blocks into your template layout to add and format text, images, buttons and other design elements.
  3. When you are done, click Save & Activate to save your email template.

❓Where can I find and use my email templates? 

The email templates will be available from:

To learn more, check our dedicated article Where can I use my email template? (Campaigns, Automation & Transactional).

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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