The unsubscribe link allows your recipients to opt out of your marketing emails by directing them to your Brevo unsubscribe page. It is a mandatory element in all marketing emails, as it ensures compliance and maintains a positive experience for your contacts.
By default, email campaigns sent from Brevo include an unsubscribe link in the footer, leading to a standard unsubscribe page. Since this standard unsubscribe page may not match your branding or recipient’s preferred language, we recommend creating and linking to custom unsubscribe pages in your marketing emails.
Linking a custom unsubscribe page to your marketing emails is a two-step process:
- Insert the unsubscribe link into your email design.
- Choose the custom unsubscribe page where you want to redirect your recipients.
Before you start
Create a custom unsubscribe page for each language in which you write your email campaigns to ensure that your recipients will receive an unsubscribe link that corresponds to your branding and to their language. To learn more, check our dedicated article Customize an unsubscribe page to integrate into your email campaigns.
1️⃣ Add an unsubscribe link in your campaign design
Once you have created a custom unsubscribe page, you can add your unsubscribe link to your campaign design. The process for adding an unsubscribe link in your campaign design is different based on the editor you are using to build your email:
Depending on the way you design your email with the Drag & Drop Editor, the process to add the unsubscribe link differs:
A default unsubscribe link containing the standard unsubscribe page is inserted in the footer of your email design. You can customize the text or section format and colors to match your branding. You simply need to choose which custom unsubscribe page you want to use under the link.
Drag and drop a pre-designed Footer section at the end of your email design that already contains an unsubscribe link. You can also insert a Text content block to which you will add a link. You can customize the sentence and footer design to your tone of voice and branding.
You will then simply need to choose which custom unsubscribe page you want to use under the link.
Manually add an unsubscribe link in a campaign
To manually add an unsubscribe link in a campaign created in the HTML and Simple editors, simply insert an unsubscribe placeholder in an HTML hyperlink tag <a> based on the template language you're using:
In the Simple Editor or HTML editor, you will need to manually add an unsubscribe page link placeholder. To manually add an unsubscribe page link in an email:
- In the HTML editor, add the
{{ unsubscribe }}placeholder in an HTML hyperlink tag <a>:<a href="{{ unsubscribe }}">Unsubscribe from The Green Yoga</a> - In the Simple editor, click the Insert link icon. Then paste the
{{ unsubscribe }}placeholder in the URL field, and enter the text you want to display in the Link title field.
By default, the Brevo unsubscribe page is available to your recipients but you can choose a custom one from the Additional settings of your email campaign.
Choose a default unsubscribe link to use in all your campaigns
You can set a default footer to be used in campaigns created using the HTML and Simple editors.
To set a default footer:
- Go to Campaigns > Settings > Default Settings.
- In the Default campaign settings section, modify the text of the [DEFAULT_FOOTER] field.
Note: the clickable text must be added between curly brackets { }, e.g. {here}. - Click Save.
Override the default unsubscribe link for a specific campaign
From the email campaign creation, if you have set a default unsubscribe link and want to modify it for a specific campaign:
- When creating an email campaign, access the Additional settings at the very bottom of your screen.
- Click Edit settings.
- In the Design section, check the Edit default footer box and edit the text to override your default header.
Insert the unsubscribe link between curly brackets { }, e.g. {here}. - Set other additional settings if needed and click Save.
2️⃣ Select the custom unsubscribe page to use
After adding the unsubscribe link in your campaign design, you have to choose which custom unsubscribe page the unsubscribe link in your campaign design will take your recipients to.
- In your campaign design, click or select the text containing your unsubscribe link.
- Click the link icon.
- Enter the following information:
- Type of link: select Unsubscribe link (global)
- Use a custom unsubscribe page: select the unsubscribe page that you want to use
- Link title: if not done already, enter the text of your link
- Click Update.
- When creating an email campaign, access the Additional settings at the very bottom of your screen.
- In the Subscription section, check the Use a custom unsubscribe page box.
- Select from the list the unsubscribe page you want to use or click + Create a new unsubscribe page if you need a new one.
- Set other additional settings if needed and click Save.
❓Can I change or delete the unsubscribe link?
Having an unsubscribe link in your email campaign is mandatory. It is essential for your contacts and the proper functioning of your campaign. You can change it, but you cannot delete it.
⏩ What's next?
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
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