The unsubscribe link is a link that recipients can click from the footer of your email to open your Brevo unsubscribe page and stop receiving your emails. Having an unsubscribe link in your campaigns is mandatory as it is essential to your contacts and for the proper functioning of your campaigns. The process of inserting an unsubscribe link in your email campaigns is in two steps: you first need to add the unsubscribe link in your campaign design and then select which unsubscribe page it will lead to.
Before you start
Create a custom unsubscribe page for each language in which you write your email campaigns to ensure that your recipients will receive an unsubscribe link that corresponds to your branding and to their language. To learn more, check our dedicated article Customize an unsubscribe page to integrate into your email campaigns.
1️⃣ Add an unsubscribe link in your campaign design
Once you have created a custom unsubscribe page, you can add your unsubscribe link to your campaign design. The process for adding an unsubscribe link in your campaign design is different based on the editor you are using to build your email:
In the Drag & Drop Editors
- If you are using a Brevo template, the unsubscribe link is inserted by default in the footer. You just need to customize the footer to match your branding and select the custom unsubscribe page to use in the Advanced settings of your campaign creation flow.
- If you are creating your email campaign from scratch, drag and drop the Footer section at the end of your email design. By default, the Unsubscribe (here) word contains the unsubscribe link. You can customize the sentence and footer design to make them correspond to your tone of voice and branding.
In the HTML and Simple editors
Manually add an unsubscribe link in a campaign
To manually add an unsubscribe link in a campaign created in the HTML and Simple editors, simply insert an unsubscribe placeholder in an HTML hyperlink tag <a> based on the template language you're using:
In the Simple Editor or HTML editor, you will need to manually add an unsubscribe page link placeholder. To manually add an unsubscribe page link in an email:
- In the HTML editor, add the unsubscribe placeholder in an HTML hyperlink tag <a>:
- New template language: {{ unsubscribe }}
<a href="{{ unsubscribe }}">Unsubscribe from The Green Yoga</a> - Old template language: [UNSUBSCRIBE]
<a href="[UNSUBSCRIBE]">Unsubscribe from The Green Yoga</a>
- New template language: {{ unsubscribe }}
- In the Simple editor, click the Insert link icon. Then paste the {{ unsubscribe }} placeholder in the URL field, and enter the text you want to display in the Link title field.
By default, the Brevo unsubscribe page is available to your recipients but you can choose a custom one from the Additional settings of your email campaign.
Choose a default unsubscribe link to use in all your campaigns
You can set a default footer to be used in campaigns created using the HTML and Simple editors.
To set a default footer:
- Go to Campaigns > Settings > Default Settings.
- In the Default campaign settings section, modify the text of the [DEFAULT_FOOTER] field.
Note: the clickable text must be added between curly brackets { }, e.g. {here}. - Click Save.
Override the default unsubscribe link for a specific campaign
From the email campaign creation, if you have set a default unsubscribe link and want to modify it for a specific campaign:
- When creating an email campaign, access the Additional settings at the very bottom of your screen.
- Click Edit settings.
- In the Design section, check the Edit default footer box and edit the text to override your default header.
Insert the unsubscribe link between curly brackets { }, e.g. {here}. - Set other additional settings if needed and click Save.
2️⃣ Select the custom unsubscribe page to use
After adding the unsubscribe link in your campaign design, you have to choose which custom unsubscribe page the unsubscribe link in your campaign design will take your recipients to.
- In your campaign design, click your unsubscribe link.
- Click the link icon.
- Enter the following information:
- Type of link: select Unsubscribe link (global)
- Use a custom unsubscribe page: select the unsubscribe page that you want to use
- Link title: if not done already, enter the text of your link
- Click Update.
- When creating an email campaign, access the Additional settings at the very bottom of your screen.
- In the Subscription section, check the Use a custom unsubscribe page box.
- Select from the list the unsubscribe page you want to use or click + Create a new unsubscribe page if you need a new one.
- Set other additional settings if needed and click Save.
❓Can I change or delete the unsubscribe link?
Having an unsubscribe link in your email campaign is mandatory as it is essential to your contacts and for the proper functioning of your campaign. You can change it, but you cannot delete it.
⏩ What's next?
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.