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Review the statistics and email report of an automation

You can easily review the statistics and email report of an automation. Track who has started, completed, or is currently progressing through your automation. Gain insights into the performance of your automated emails, including open rates, click-through rates, and more.

To access your automation statistics and email report:

  1. Go to Automations.
  2. Select an automation created using the new editor.
  3. Go to the Activity tab to access your automation statistics and email report.
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  4. Select the date period you want to view statistics for. If you don't want to change the date period, refresh the statistics to ensure you view the most recent numbers.
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From there, you can review the total number of contacts in the automation and in each step, along with email statistics for the Send an email step.

Total number of contacts for the automation

From the side panel, you can track the number of contacts at different stages of your automation:

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  • Started: The total number of contacts who have entered the automation.
    • Through displayed triggers: Contacts who started the automation through currently available triggers.
    • Through deleted triggers: Contacts who started the automation through triggers that have since been removed.
  • Finished: Number of contacts who have completed and exited the automation.
  • Suspended: Number of contacts who were manually removed from the automation from the Contacts in Workflow page.
  • Contacts in progress: Number of contacts who are currently progressing through your automation.

Click View next to a statistic to access the corresponding workflow logs.

Total number of contacts for each step

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From the canvas, you can review the number of contacts currently in a specific step.

Click Total Contacts in a step to view the workflow logs associated with that step.

Email statistics and report

In the Send an email step, you can review email statistics and access a detailed email report for each email sent.

Email statistics

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  • Opens: Percentage and number of recipients who opened your email.
  • Clicks: Percentage and number of recipients who clicked a link in your email.
  • Unsubscribes: Percentage and number of recipients who unsubscribed from your marketing email communications after receiving this email.

Click the number of contacts next to a statistic to access the workflow logs associated with that statistic.

Email report

Click Access email report in the Send an email step to access a detailed email report, similar to the one available for email campaigns. 

At the top of your email report, you will find all the details of the email, such as:

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  1. Email preview to open a full-page preview of your email. 
  2. Email name and related automation and step.
  3. Subject line and From email address.
  4. Date period for the statistics.
  5. Go to automation statistics button to go back to the Statistics tab of the automation.

Below these details, you will find tabs for each key metric of your email report. Expand the following accordions to view more information about each metric:

👁️ Overview

In the Overview tab, you will find a summary of key metrics to help you evaluate the overall performance of your email:

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  • Delivered to: Contacts who received your email either in their inbox or in the spam folder.
  • Deliverability rate: Percentage of emails that successfully reach your recipients' inbox. 
  • Opens: Total number of email opens. For example, if a recipient opens an email 3 times, this will be counted as 3 opens.
  • Open rate: Percentage of recipients who opened the email out of your total number of recipients. This number includes Apple MPP opens by default. 
  • Clicks: Total number of clicks for the links in the email. For example, if a recipient clicks a link in the email 3 times, it will be counted as 3 clicks.
  • Click-through-rate: Percentage of recipients who clicked at least one link in your email campaign. 
  • Unsubscribes and Unsubscribe rate: Number and percentage of recipients who unsubscribed from your marketing email communications after receiving this email.
    ❗️ Important
    An unsubscribe rate (%) above 1% can lead to an account or email campaign suspension. 
📬 Deliverability

In the Deliverability tab, you will find key metrics to help you evaluate the deliverability of your email and understand the success rate of your email delivery:

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  • Sent: Contacts to whom your email campaign was sent.
  • Delivered: Contacts who received your email campaign either in their inbox or in the spam folder.
  • Deliverability rate: Percentage of emails that successfully reach your recipients' inbox.
  • Soft bounces: Contacts who did not receive your email campaign for temporary reasons.
  • Hard bounces: Contacts who did not receive your email campaign for permanent reasons. To prevent further issues, we automatically blocklist those contacts from your account.
    ❗️ Important
    A hard bounce rate (%) above 2% can lead to an account or email campaign suspension. To avoid a suspension, ensure you regularly clean your contact list.
🚪 Opens

In the Opens tab, you will find key metrics to help you get insights into how recipients opened and engaged with your email:

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  • Trackable open rate and Trackable opens: Percentage and number of emails opened by recipients who haven't enabled email privacy features such as Mail Privacy Protection.
  • Total opens: Total number of email opens. For example, if a recipient opens an email 3 times, this will be counted as 3 opens.
  • Untrackable contacts: Contacts who have enabled email privacy features such as Mail Privacy Protection on their email client. Those recipients' interactions with your emails cannot be tracked. We cannot retrieve their location or see if and when they've opened your email. .
🖱️ Clicks

In the Clicks tab, you will find key metrics to help you assess how effectively your email content engages recipients and encourages them to take action by clicking on links or CTAs:

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Click details

  • Click-through-rate: Percentage of recipients who clicked at least one link in your email campaign. 
  • Total clicks: Total number of clicks for the links in the email. For example, if a recipient clicks a link in the email 3 times, it will be counted as 3 clicks.
  • Unique clicks: Unique number of clicks for the links in the email. For example, if a recipient clicks a link in the email 3 times, it will be counted as 1 unique click on that link.

Clicks by link

  • Total clicks: Total number of clicks for a specific link in the email. For example, if a recipient clicks the link 3 times, it will be counted as 3 clicks.
  • Unique clicks: Unique number of clicks for a specific link in the email. For example, if a recipient clicks the link 3 times, it will be counted as 1 unique click.
  • Clicks percentage: Percentage of total clicks that a specific link received compared to all other links in the email.

⏭️ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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