About data feeds in Brevo

The Data feed feature is only available from our Starter plan.

Email and SMS marketing are powerful tools for engaging customers and growing your business. To enhance its effect, use data feeds to create personalized and up-to-date content. With real-time data, your messages can be relevant and timely, thus standing out in your customers' inboxes.

What is a Brevo data feed? 

Brevo data feed allows you to personalize your marketing communications sent with Brevo with the latest information about products, customers, events, or any other relevant data from your external data source or API. Use it to automate and personalize your emails and SMS messages with real-time data.

How does personalization with data feed work?

When creating an email or SMS template, you can add data feed variables. These variables act as dynamic placeholders for specific details retrieved from your external data source or API, such as class schedules, personalized recommendations, or workshop updates.

When the data feed is synced with your data source, Brevo automatically replaces the variables with the latest information from your external data source or API at the time of sending. This ensures that your recipients receive personalized and up-to-date communication, making the experience more relevant and engaging.

brevo-data-feed-flow.png

For example, a yoga studio sends yoga class recommendations via email or SMS. The data feed variables in Brevo are replaced with real-time details about the yoga class, ensuring recipients receive accurate and timely information. Open the tabs below to view the yoga class recommendations sent via email and SMS ⬇️.

📧 Email 📱 SMS
Email in Brevo Email received by your recipients
datafeed_email-with-variables_en-us.png datafeed_email-sent_en-us.png

Why use a data feed in email and SMS communications?

Data feed ensures accuracy and consistency, saves time, and allows you to send relevant updates on a large scale, improving engagement. Use only one email or SMS layout for multiple use cases, and only update the feed! 🚀

  • Personalized and dynamic content
    Dynamically insert customer-specific content (e.g., past purchases, or location-based offers) into emails and SMS.

  • Real-time updates 
    Ensure that information on promotions, prices, events, or stock availability is always current.

  • Automated reminders and behavior-triggered messages
    Trigger the sending of an email or SMS based on your contacts' specific actions or time-based events, reducing manual effort.

  • Engagement and re-engagement messages
    Encourage customers to stay engaged by sharing exclusive offers, product recommendations, or helpful content based on their contact attributes.

💡 Good to know
Depending on your subscription plan, and technical and design needs, you may want to use one of our other ways of displaying products or items in your emails:
  • Product feed to easily display a dynamic product recommendation list from your connected online store in your emails. It includes key product details such as image, name, description, link, and price.
  • Product block to easily display a single product from your connected online store in your emails using a ready-made content block. It includes key product details such as image, name, description, link, and price.

What types of data feed can I create in Brevo? 

Brevo allows you to create two types of data feeds:

🌍 Global feed

All recipients will receive the same email or SMS layout containing the same information. The data feed will fetch the latest data from your external data source or API at the time of sending to ensure up-to-date content to your recipients. For example, as a yoga studio, you send a weekly newsletter featuring the next yoga classes in your yoga studio. Each week, all your recipients will receive the same list of upcoming yoga classes.

Email in Brevo Email sent to your recipients
emailfeed2.png emailfeed1.png

Discover other examples of global data feeds for different types of industries:

  • 📚 Bookstore or library
    Invite your recipients to a live Author Q&A – "Meet bestselling author [Name] this [Friday]!"
  • 🐶 Pet grooming and supplies
    Send seasonal advice in a "Pet Care Tip of the Month" monthly newsletter – "How to [keep your dog cool in summer]."
  • 🏋 Fitness studio or personal training
    Send a monthly newsletter on nutrition – "Top 3 foods to [boost muscle recovery]."
  • 🧽 Home cleaning service
    Keep your recipients up to date with new services – "Now offering [eco-friendly cleaning products]!"

➡️ To learn how to create a global feed, check our dedicated article Create a global data feed.

🎯 Personalized feed

❗️ Important
Personalized feed is only available to our Enterprise users.

Each recipient will receive the same email or SMS layout but containing unique information based on their contact attributes. The data feed will fetch the latest data from your external data source or API at the time of sending, delivering relevant and up-to-date information tailored to each recipient.

For example, as a yoga studio, you send a weekly newsletter featuring the next yoga classes in your yoga studio. Each week, and depending on their levels, your recipients will not receive the same list of upcoming yoga classes: Each week, your recipients will receive the list of upcoming yoga classes corresponding to their level

Email in Brevo Email sent to a beginner Email sent to an advanced user
datafeed_personalized-variables_en-us.png datafeed_personalized-beginner_en-us.png datafeed_personalized-advanced_en-us.png

Discover other examples of personalized data feeds for different types of industries:

  • 📚 Bookstore or library
    Send a reminder of the library due date – "Your borrowed book is due in [2] days—renew now!"
  • 🐶 Pet grooming and supplies
    Send a personalized product recommendation – "Your [dog] loved our [organic treats]—try our new flavors!"
  • 🏋 Fitness studio or personal training
    Send class attendance recap and progress update – "You’ve completed [12] workouts this month—keep it up!"
  • 🧽 Home cleaning service
    Send personalized service suggestion – "You booked [deep cleaning] last time—want to add [carpet shampooing]?"

➡️ To learn how to create a personalized feed, check our dedicated article Create a personalized data feed.

⏭️ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.

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