Email and SMS marketing are powerful tools for engaging customers and growing your business. To enhance its effect, use data feeds to create personalized and up-to-date content. With real-time data, your messages can be relevant and timely, thus standing out in your customers' inboxes.
What is a Brevo data feed?
Brevo data feed allows you to personalize your marketing communications sent with Brevo with the latest information about products, customers, events, or any other relevant data from your external data source or API. Use it to automate and personalize your emails and SMS messages with real-time data.
How does personalization with data feed work?
When creating an email or SMS template, you can add data feed variables. These variables act as dynamic placeholders for specific details retrieved from your external data source or API, such as class schedules, personalized recommendations, or workshop updates.
When the data feed is synced with your data source, Brevo automatically replaces the variables with the latest information from your external data source or API at the time of sending. This ensures that your recipients receive personalized and up-to-date communication, making the experience more relevant and engaging.
For example, a yoga studio sends yoga class recommendations via email or SMS. The data feed variables in Brevo are replaced with real-time details about the yoga class, ensuring recipients receive accurate and timely information. Open the tabs below to view the yoga class recommendations sent via email and SMS ⬇️.
| Email in Brevo | Email received by your recipients |
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| SMS in Brevo | SMS received by your recipients |
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Why use a data feed in email and SMS communications?
Data feed ensures accuracy and consistency, saves time, and allows you to send relevant updates on a large scale, improving engagement. Use only one email or SMS layout for multiple use cases, and only update the feed! 🚀
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Personalized and dynamic content
Dynamically insert customer-specific content (e.g., past purchases, or location-based offers) into emails and SMS. -
Real-time updates
Ensure that information on promotions, prices, events, or stock availability is always current. -
Automated reminders and behavior-triggered messages
Trigger the sending of an email or SMS based on your contacts' specific actions or time-based events, reducing manual effort. -
Engagement and re-engagement messages
Encourage customers to stay engaged by sharing exclusive offers, product recommendations, or helpful content based on their contact attributes.
- Product feed to easily display a dynamic product recommendation list from your connected online store in your emails. It includes key product details such as image, name, description, link, and price.
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Product block to easily display a single product from your connected online store in your emails using a ready-made content block. It includes key product details such as image, name, description, link, and price.
What types of data feed can I create in Brevo?
Brevo allows you to create two types of data feeds:
🌍 Global feed
All recipients will receive the same email or SMS layout containing the same information. The data feed will fetch the latest data from your external data source or API at the time of sending to ensure up-to-date content to your recipients. For example, as a yoga studio, you send a weekly newsletter featuring the next yoga classes in your yoga studio. Each week, all your recipients will receive the same list of upcoming yoga classes.
| Email in Brevo | Email sent to your recipients |
|---|---|
Discover other examples of global data feeds for different types of industries:
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➡️ To learn how to create a global feed, check our dedicated article Create a global data feed.
🎯 Personalized feed
Each recipient will receive the same email or SMS layout but containing unique information based on their contact attributes. The data feed will fetch the latest data from your external data source or API at the time of sending, delivering relevant and up-to-date information tailored to each recipient.
For example, as a yoga studio, you send a weekly newsletter featuring the next yoga classes in your yoga studio. Each week, and depending on their levels, your recipients will not receive the same list of upcoming yoga classes: Each week, your recipients will receive the list of upcoming yoga classes corresponding to their level:
| Email in Brevo | Email sent to a beginner | Email sent to an advanced user |
Discover other examples of personalized data feeds for different types of industries:
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➡️ To learn how to create a personalized feed, check our dedicated article Create a personalized data feed.
⏭️ What's next?
- Create a data feed
- Personalize your email content with real-time data (data feeds)
- Personalize your email subject lines and preview text with real-time data (data feeds)
- Personalize your SMS messages with real-time data (data feeds)
- Display a personalized list of items in automated emails (Abandoned cart, Order confirmation)
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.