In this article, we will explain how to insert a product block in your email campaigns and enjoy a one-click product transfer to auto-populate your product block with your product’s information. Adding a product block to an email is a great way to promote best-selling products, trending products, or special offers.

❗️ Important

The Product block feature is only available if you're using our Shopify, WooCommerce (v4.0.0), Shopware 5, Shopware 6, or PrestaShop [1.7 onwards] plugins.

Before you start

The product block is available to users who have connected their Shopify, Shopware 5, PrestaShop [1.7 onwards], or Shopware 6 e-commerce store using a Brevo plugin. If you have not connected your store to your Brevo account, have a look at our articles to learn how to install the Shopify plugin, Shopware 5 plugin, PrestaShop [1.7 onwards] plugin, or Shopware 6 plugin.
If you have several plugins installed (e.g. Shopify and Shopware 5 plugins both installed), the product block won't work. You need to have only one plugin installed: Shopify or Shopware 5 or Shopware 6 or PrestaShop [1.7 onwards].
To learn how to design an email campaign in the Drag & Drop Editor, refer to our series of dedicated articles.

How does a product block work?

The product block allows you to easily add products from your connected stores into your email campaigns created using the Drag & Drop Editor.

The product block contains:

Product image
Product title
Product description
New price and Original price (Compare At Price in Shopify)
Visit Product button

By default, the product's image and button are automatically linked to the product's page URL.

After you connect your store with Brevo, we will push e-commerce data to your account so you can promote your products.

For now, you are only able to manually select a product in each product block you add. We will soon add the possibility to populate products dynamically, so that you can feature bestsellers, trending products, and product recommendations.

❗️ Important

If you manually select a product in a product block, the product details will not update automatically if you edit the product details in your store. You will have to delete the old Product block and insert it again to see the latest changes.

📦 Insert a product block

To insert a product block in an email campaign:

From the Content tab, drag and drop the Product block wherever you want in your campaign. The Select a product pop-up window opens.
In the search bar, enter the name of the product you would like to show in your email campaign and select it from the list.
Click Insert.

❗️ Important
Currently, Brevo only retrieves the data for the main product. It is not yet possible to fetch information about variants.

Your product information is automatically filled in the Product block such as its image, name, description, price, and also URL. The URL is automatically added to the product image and button. You can edit your product's information and the design of the Product block from the left sidebar ⬇️.

🎨 Style a product block

💡 Good to know

Save time when creating your emails by saving your brand's assets in the Brand Library. Once set up, every new template you select will inherit your brand properties, such as logo, colors, fonts, and social media links. To learn more, check our dedicated article Automatically design your emails with your brand's assets using the Brand Library.

After you insert your product block and update your product details, you can edit the design of your product block to match your branding:

To set the design style of your entire product block, select your product block and click the Design tab:

Background color or image,
Block alignment, and
Spacings.

To edit elements inside the product block (Title, Text, Image, Button), click an element and use:

The Design tab on the left panel to edit each element Block settings and Spacing. You can also edit your text alignment and height, replace, add borders or edit your image, or edit your button width and color for example.
The top tool bar to change the font-style, color, add personalization, or add a link for example.

To learn more about how to use the different design settings and the top tool bar, check our dedicated article How to use content blocks?.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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