When sending a double opt-in email to contacts who have subscribed through a sign-up form created in Brevo, you can use our default double opt-in template or create a custom one.
➡️ To learn more about the double opt-in process, check our dedicated article Double opt-in (DOI): What it is and how to track user sign-ups.

⚙️ Set up your email template

1. Go to Campaigns > Templates.
2. Click Create Template > Email template.
3. Complete the Setup step just like a regular email template. We recommend you write a clear subject line, such as Confirm your subscription.
   
   💡 Good to know

   Do not add personalization using contact attributes to your double opt-in confirmation template. Since no information is stored in the attributes of the contacts who will receive this email, only the fallback value will be shown.
4. Click Show Advanced Options.
   
5. (Optional) In the Add a tag field, enter optin.
   
6. Click Next Step.

🖌️ Design your email template

You can now design your email template, which includes your consent text and your confirmation link:

1. Choose a template design and edit it as desired.
   ❗️ Important

   Do not add any advertising or promotional content, as the purpose of the email is purely to confirm the subscriber’s consent.
2. [Recommended] To keep proof of your contact's consent in the transactional logs, add a Text block containing your consent text. This consent text should match the consent text from the GDPR field on your form.
   ➡️  For example

   If your form's GDPR field mentions:

   I agree to receive your newsletters and accept the data privacy statement (https://thegreenyoga.com/legal/privatepolicy/).

   Then your double opt-in confirmation email should mention:

   By clicking the following button, you confirm your agreement to the following statement:
   "I agree to receive your newsletters and accept the data privacy statement (https://thegreenyoga.com/legal/privatepolicy/)."

3. Add a Button block to your template, below your consent text.
   
4. Add the Double opt-in link to your button:
   1. Select your button.
   2. Click the Add link icon.
   3. From the Type of link dropdown menu, select Double opt-in link. You can also add a Link title that will appear when you hover the mouse over the button.
   4. Click Insert.
      
5. Once you're done, click Save & quit, then Save and activate.

🔗 Link your custom double opt-in confirmation template to your sign-up form

1. Go to Contacts > Forms:
   1. Select your sign-up form or,
   2. Create a sign-up form as explained in our dedicated article Create a sign-up form in Brevo.
2. At the Settings step, select Double confirmation email and choose your custom email template from the dropdown menu:
   

That's it! You can now finish setting up your sign-up form and share it.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.