Install Brevo Tracker using Google Tag Manager

Installing the Brevo Tracker enables you to track, through Brevo, all of the pages on your website visited by your contacts. Once identified, contacts will be automatically added on Brevo and can be entered in your Marketing Automation workflows.

Google Tag Manager allows you to add tags and code snippets to your website without having to manually edit your site's code.

Before we start

Integrate the Brevo script to Google Tag Manager

  1. Log into your Google Tag Manager account.
  2. Select the container you want to configure.
  3. Open the Tags menu on the left side.
  4. Click New to create a new tag.
  5. Enter a name for the tag at the top (e.g., "Brevo tracker").
  6. Select the Custom HTML tag type.
  7. In Brevo, copy the script from Automations > Settings > Tracking Code > Google Tag Manager under section D.
  8. Go back to Google Tag Manager, paste the script in the HTML field.
  9. Select the All pages trigger to install this script on all of your website's pagesscript-automation-EN-1.png
  10. Click Save.
  11. Click Submit to publish the container.

Identify your users

To target your communication, you first need the elements that allow you to do this. In short, you need to know your contacts. The first step vital to any further action is to identify them. Identifying your users means retrieving their email address, and other personal details.

You can check our dedicated article How to identify users for Marketing Automation and our technical documentation to learn how to identify your users.

If you want to check if everything is working fine, please check How to check if my contacts are identified.

Verify the tracker is working

You can now verify if everything is fine:

  1. Back in Brevo, go to Automation > Settings > Tracking code
  2. Select Google Tag Manager
  3. Click Verify at the bottom of the page
    Please visit your website before clicking on the Verify button. This activity on your website provides sample data to confirm the tracking is working correctly.

🚀Create your Automation workflows

You're all set to create your Automation workflows! We've gathered all the Uses cases in this section.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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