When a contact interacts with one of your email campaigns, it shows that they're interested in your offerings. Use this opportunity to send an exclusive offer or reward to turn their interest into conversions. Regular rewards help keep your contacts engaged and strengthen their loyalty.

Why send an email after a contact interacts with an email campaign?

Sending rewards or follow-up communications to contacts who interact with your email campaigns is an effective way to boost conversions. These interested contacts might only need a small incentive, like a promotional code or limited-time offer, to take the next step and complete a purchase.

Expand the following accordions to explore examples of marketing activity automations:

Select the pre-built automation

Brevo offers a pre-built automation that you can use to send a follow-up email to contacts who interact with one of your email campaigns.

1. Go to Automations.
2. Click Create an automation.
3. Select the Marketing activity automation.
4. Click Create automation.

You will now be automatically guided through a series of two steps to create your automation.

Step 1/2: Let contacts enter the automation when they interact with one of your email campaigns

The trigger for the automation is "Email opened". Brevo automatically records when a contact opens or clicks a link in one of your email campaign, which allows you to use this data to automate follow-up emails. If needed, you can refine the trigger to target specific email campaigns or add conditions, such as requiring the contact to click a specific link within the email. 

1. (Optional) Refine the "Email opened" trigger by applying Event filters. This way, you can which specific email campaigns will trigger the automation.
   1. Under Email filters, click Add filter.
      
   2. Click Add filters and choose the conditions you want to apply to refine the trigger. For this example, we selected the condition Email name > is exactly > "Introducing Our New Yoga Collection".
   3. Click Add filters.
      

2. (Optional) Restrict your automation to contacts who meet specific criteria by applying Contact filters. This gives you more control over which contacts can enter the automation. For example, you could set the automation to trigger only for contacts who not only opened the email campaign but also clicked a link within it. 

   1. Under Contact filters, click Add filter.
      
   2. Click Add filters and choose the conditions you want to apply to control which contacts can enter the automation. For this example, we selected the condition Email > Link clicked in an email > Email name > is exactly > "Introducing Our New Yoga Collection" and Link url > is exactly > "https://www.the-green-yoga.com/new_collection".
   3. Click Add filters.
      
3. Click Next.

Step 2/2: Send the follow-up email

You'll now design and configure the follow-up email that you'll send to contacts who interact with your email campaigns. To learn more about sending emails from an automation, check our dedicated article Send an email from an automation.

1. Preview and edit the default email template or choose a new one.
   
2. Design your email template by updating its content and adding any extra content or blocks as needed. To learn how to use the Drag & Drop editor, check our dedicated series of articles.
3. (Optional) Click Preview & test to verify personalized details, like the recipient's first name, and review the design and layout of your email template.
4. Once you're done, click Use this design in automation in the top bar of the email editor to save your email template and return to the automation editor.
5. Configure the settings of your email template:
   • Event data
   • Subject line and preview text
   • Sender email address and name
   • Additional settings, including email sending time, email copy, reply-to address, tags, attachment, profile update form, unsubscribe form, and more.
6. Click Save.

Activate the automation

Once everything is set up, you can activate the automation:

1. In the top bar of the automation editor, click Activate automation.

2. (Optional) Adjust the audience entry and exit conditions to control if contacts can re-enter the automation after exiting or determine specific events that cause them to immediately exit or restart the automation. To learn more, check our dedicated article Define and manage the audience entry and exit conditions for an automation.
   

3. Click Activate automation.

⏭️ What's next?

• Send an automated welcome email to new contacts
• Send an automated birthday or anniversary email
• Send automated winback emails to recover lost customers

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.