About segments

Information such as when a contact subscribed to your list, where they live, or how they interact with your emails can be used to segment your contacts into groups and target them with personalized messaging.

🧐 What are segments?

Segments are personalized groups of contacts automatically generated by a set of conditions based on attributes and/or events. As your contacts' information changes or you add more contacts that meet the conditions defined in your segment, your segments will automatically be updated to reflect these changes.

➡️  For example
If you create a segment with the condition:

The segment will change as contacts open this specific email campaign.

You can then use segments to send targeted messages to your contacts, such as re-engagement emails or special offers, through an Automation workflow or an email campaign.

🔨 How do segments work?

Segments are created by defining conditions and comparing them against your contacts. When a contact matches the specified conditions, they will be included in the segment.

A simple segment with a single condition might look like this:

  • Contacts who are part of a specific contact list.
  • Contacts who opened an email campaign at least once in the last month.
  • Contacts who placed an order on your website in the last 2 months.

But segments can also be more complicated with several conditions and look like that:

  • Contacts who have received at least one email campaign between July and September 2022 AND who have not opened any during this period of time.
  • Contacts who have placed an order on your website in the last 6 months OR contacts who have added an article to their cart on your website in the last month AND who are part of a specific list.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

💬 Was this article helpful?

37 out of 49 found this helpful