Information such as when a contact subscribed to your list, where they live, or how they interact with your emails can be used to segment your contacts into groups and target them with personalized messaging.

🧐 What are segments?

Segments are personalized groups of contacts automatically generated by a set of conditions based on attributes and/or events. As your contacts' information changes or you add more contacts that meet the conditions defined in your segment, your segments will automatically be updated to reflect these changes.

➡️ For example

If you create a segment with the condition:

The segment will change as contacts open this specific email campaign.

You can then use segments to send targeted messages to your contacts, such as re-engagement emails or special offers, through an Automation workflow or an email campaign.

🔨 How do segments work?

Segments are created by defining conditions and comparing them against your contacts. When a contact matches the specified conditions, they will be included in the segment.

A simple segment with a single condition might look like this:

Contacts who are part of a specific contact list.
Contacts who opened an email campaign at least once in the last month.
Contacts who placed an order on your website in the last 2 months.

But segments can also be more complicated with several conditions and look like that:

Contacts who have received at least one email campaign between July and September 2022 AND who have not opened any during this period of time.
Contacts who have placed an order on your website in the last 6 months OR contacts who have added an article to their cart on your website in the last month AND who are part of a specific list.

💡 Good to know

You can add a maximum of 20 conditions in a segment.

What conditions are available?

💡 Good to know

The conditions available in the drop-down list depend on the apps you've enabled, e.g. you'll see the CRM condition only if you've enabled Sales CRM on your account.

Contact details

Email (address)

Use this condition to include or exclude contacts based on their email address.

Last name

Use this condition to include or exclude contacts based on their last name.

First name

Use this condition to include or exclude contacts based on their first name.

Mobile phone number

Use this condition to include or exclude contacts based on their mobile phone number.

Member of a list

Use this condition to include or exclude contacts based on the contact list they're stored in or not stored in.

Flagged status

Use this condition to include or exclude contacts based on the status of the verification done by Brevo when importing contacts.

Edit date

Use this condition to search for contacts based on the date their details were last edited. You can narrow the search for contacts who were last edited on a specific date, in a date range, in the last # day/week/month, or more than # day/week/month ago.

Added date

Use this condition to search for contacts based on the date they joined your contact list (whether through an import, a subscription form, etc.). You can narrow the search for contacts who joined on a specific date, in a date range, in the last # day/week/month, or more than # day/week/month ago.

Engagement status

Use this condition to search for engaged or unengaged contacts. You can customize the criteria that define an unengaged contact from the Unengaged Contacts setting.

Custom attributes

Use this condition to include or exclude contacts based on a custom attribute:

For text attributes, you can narrow the search based on the value of the attribute, or whether it is filled or not.
For number attributes, you can narrow the search based on the value of the attribute, or whether it is filled or not.
For date attributes, you can narrow the search based on a specific date, a date range, in the last # day/week/month, in the next # day/week/month, more than # day/week/month ago, or whether the date is filled or not.
For boolean attributes, you can narrow the search based on whether the value is true or false, or whether it is filled or not.
For category attributes, you can narrow the search based on the value of the attribute, or whether it is filled or not.

CRM

Their contact owner

Use this condition to include or exclude contacts based on the owner they were assigned or not assigned.

Next task date

Use this condition to include or exclude contacts based on the date of their next tasks. You can narrow the search based on a specific date, a date range, in the last # day/week/month, in the next # day/week/month, more than # day/week/month ago, or whether the date is filled or not.

Email

Email campaigns subscriptions

Use this condition to search for contacts based on whether they are subscribed or blocklisted from your email campaigns.

Email sent

Use this condition to search for contacts based on the emails you sent them. You can narrow the search based on the type of email, the name or tag of the email, the number of times the email was sent, and the date or period of time.

Email received

Use this condition to search for contacts based on the emails they received. You can narrow the search based on the type of email, the name or tag of the email, the number of times the email was received, and the date or period of time.

Email opened

Use this condition to search for contacts based on the emails they opened. You can narrow the search based on the type of email, the name or tag of the email, the number of times the email was opened, and the date or period of time.

Link clicked on an email

Use this condition to search for contacts based on whether they clicked the link in your emails or not. You can narrow the search based on the type of email, the name or tag of the email, the number of times the link was clicked, and the date or period of time. You can also search for specific links within that email.

Unsubscribe from emails

Use this condition to search for contacts who have unsubscribed from your email campaigns. You can narrow the search based on the type of email, the name or tag of the email, the number of times they unsubscribed, and the date or period of time.

Email classed as "hard bounce"

Use this condition to search for contacts who were removed from the account due to a hard bounce. You can narrow the search based on the type of email, the name or tag of the email, the number of times the email was classed as a hard bounce, and the date or period of time.

Email classed as "soft bounce"

Use this condition to search for contacts who were removed from the account due to a soft bounce. You can narrow the search based on the type of email, the name or tag of the email, the number of times the email was classed as a soft bounce, and the date or period of time.

Email not sent

Use this condition to search for contacts based on the emails you did not send them. You can narrow the search based on the type of email, the name or tag of the email, and the date or period of time.

Email not received

Use this condition to search for contacts based on the emails they did not receive. You can narrow the search based on the type of email, the name or tag of the email, and the date or period of time.

Email not opened

Use this condition to include or exclude contacts based on the emails they did not open. You can narrow the search based on the type of email, the name or tag of the email, and the date or period of time.

WhatsApp

WhatsApp campaign subscription

Use this condition to search for contacts based on whether they are subscribed or blocklisted from your WhatsApp campaigns.

WhatsApp campaign sent

Use this condition to search for contacts based on the WhatsApp campaigns you sent them. You can narrow the search based on the number of times the campaigns were sent, and the date or period of time.

WhatsApp campaign received

Use this condition to search for contacts based on the WhatsApp campaigns they received. You can narrow the search based on the number of times the campaigns were received, and the date or period of time.

WhatsApp campaign opened

Use this condition to search for contacts based on the WhatsApp campaigns they opened. You can narrow the search based on the number of times the campaigns were opened, and the date or period of time.

Unsubscribe from a campaign

Use this condition to search for contacts who have unsubscribed from a WhatsApp campaign. You can narrow the search based ob the number of times they unsubscribed, and the date or period of time.

WhatsApp campaign not sent

Use this condition to search for contacts based on the WhatsApp campaigns you did not send them. You can narrow the search based on the date or period of time.
WhatsApp campaign not received

Use this condition to search for contacts based on the WhatsApp campaigns they did not receive. You can narrow the search based on the date or period of time.

WhatsApp campaign not opened

Use this condition to include or exclude contacts based on the WhatsApp campaigns they did not open. You can narrow the search based on the date or period of time.

Ecommerce

💡 Good to know

To be able to use the Ecommerce condition, make sure you've installed the Brevo tracker on your website. To learn more, check our dedicated article.

Order placed

Use this condition to search for contacts based on the orders they placed on your website. You can narrow the search based on the number of orders placed, and the date or period of time of the purchase.

You can also specify:

a specific product category, name, variant, and quantity.
a specific order amount.
a specific billing region, city, and country.

Article added to a cart

Use this condition to search for contacts based on the articles they added to their cart on your website. You can narrow the search based on the number of times they added an article to their cart, and the date or period of time.

You can also specify:

a specific product category, name, variant, quantity, and price.
a specific cart amount.

No order placed

Use this condition to search for contacts based on the orders they did not place on your website. You can narrow the search based on the number of orders placed and the date or period of time of the purchase.

You can also specify:

a specific product category, name, variant, and quantity.
a specific order amount.
a specific billing region, city, and country.

No article added to cart

Use this condition to search for contacts based on the articles they did not add to their cart on your website. You can narrow the search based on the date or period of time.

You can also specify:

a specific product category, name, variant, quantity, and price.
a specific cart amount.

Website

💡 Good to know

To be able to use the Website condition, make sure you've installed the Brevo tracker on your website. To learn more, check our dedicated article.

Webpage visited

Use this condition to search for contacts based on the webpages they visited on your website. You can narrow the search based on the number of times they visited the webpage, and the date or period of time. You can also specify a specific webpage title or URL they visited.

No webpage visited

Use this condition to search for contacts based on the webpages they did not visit on your website. You can narrow the search based on the date or period of time. You can also specify a specific webpage title or URL they didn't visit.

Webpush

Web push campaign subscription

Use this condition to search for contacts based on whether they are subscribed or blocklisted from your web push campaigns.

Meetings

Meeting started

Use this condition to search for contacts based on whether you participated in a meeting with them You can narrow the search based on the number of times they participated in a meeting with you, and the date or period of time.

You can also specify:

Whether or not they were sent an SMS reminder.
The time at which the meeting started.
The time at which the meeting ended.
The timezone of the contact.
The URL of the meeting.
The URL to reschedule or cancel a meeting (available in the emails sent to the participants).
The communication tool used or the location of the meeting.
The name of the meeting type.

Meeting canceled

Use this condition to search for contacts based on whether they canceled a meeting or not. You can narrow the search based on the number of times they canceled a meeting, and the date or period of time.

You can also specify:

Whether or not they were sent an SMS reminder.
The time at which the meeting started.
The time at which the meeting ended.
The timezone of the contact.
The URL of the meeting.
The URL to reschedule or cancel a meeting (available in the emails sent to the participants).
The communication tool used or the location of the meeting.
The name of the meeting type.

Meeting booked

Use this condition to search for contacts based on whether they booked a meeting or not. You can narrow the search based on the number of times they booked a meeting, and the date or period of time.

You can also specify:

Whether or not they were sent an SMS reminder.
The time at which the meeting started.
The time at which the meeting ended.
The timezone of the contact.
The URL of the meeting.
The URL to reschedule or cancel a meeting (available in the emails sent to the participants).
The communication tool used or the location of the meeting.
The name of the meeting type.

⏩ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.