Per-contact tracking consent lets you continue collecting individual engagement data, such as opens, but only for contacts who have explicitly given permission.

Once you activate per-contact tracking consent, Brevo automatically creates four default contact attributes to store each contact's tracking consent:

Choose per-contact tracking consent if:

☑ You need individual engagement data for personalization or segmentation
☑ You have the resources to actively collect and manage consent

Step 1: Activate per-contact tracking consent

1. Go to Settings > Campaigns > Default settings > Tracking & reports.
2. Under the Tracking section, select Yes under Per-contact pixel tracking consent to activate per-contact consent management for all your email channels.
   
3. Configure your default behavior by setting Track contacts whose consent is unknown to either:
   • Yes: for a softer transition, where contacts continue to be tracked while you progressively collect consent.
   • No: for a stricter approach, where contacts are not tracked until they explicitly consent.
4. Click Save. All existing contacts are automatically set to unknown status.

Step 2: Add a tracking consent checkbox to your sign-up forms

Once you have enabled per-contact tracking pixels, add a consent checkbox to your sign-up forms so new subscribers can choose whether they agree to be tracked before they join your list.

1. Create or edit a sign-up form.
2. From the Build tab, drag and drop a Checkbox field into your form.
3. In the Object type dropdown, select Contact.
4. In the Attribute list dropdown, select the _PIXEL_TRACKING_CONSENT attribute.
   
5. Next to the checkbox, enter a consent statement to ask for your subscribers consent for pixel tracking. For example, "I agree to be tracked through email tracking pixels for personalized communications".
6. In the left panel, add a label name and a help text so your subscribers clearly understand that you will use tracking pixels to send them personalized communications.
7. Activate the Required field option to make giving consent mandatory before the form can be submitted.
8. Continue editing your form, then publish it.

Your new subscribers can now share their consent as soon as they sign up. Their answer is saved to the _PIXEL_TRAKING_CONSENT attribute in their contact profile, so you can filter and segment your contacts based on their tracking consent.

Step 3: Send a re-consent campaign to your existing French contacts

1. From the CRM > Contacts page, create a segment of French contacts with an empty pixel tracking consent attribute: Add filter > Contact attributes > Pixel Tracking Consent > Not filled.
   
2. From the Marketing > Campaigns page, create an email campaign.
3. When designing your email campaign, include:
   • Reassurance about privacy
     Explain why you're reaching out and reassure contacts about data protection. Example: "We value your privacy and want to ensure our communications are transparent and compliant with new data protection guidelines."
   • A clear explanation of pixel tracking
     Briefly explain what pixel tracking is and how you use it. Example: "When you open an email, we use a small tracking pixel to measure open rates and understand which content resonates with you. This helps us send you more relevant communications."

4. Insert a clear, clickable button or link to decline tracking consent. The option must be as easy to find as the opt-in option. Depending on your email editor, the procedure defers. Open the tab that matches your email editor:

   Drag & Drop Editor

   1. Drag and drop a Button content block into the email canvas.
   2. Click the button to open its settings in the left panel.
   3. In the Link settings section, choose from the Type of link dropdown the Revoke pixel tracking consent link.
      
   4. Replace Call to action with clear text that makes it obvious your recipients can decline the use of tracking pixels, such as "I prefer not to be tracked."

   HTML and Simple editors

   You need to manually add your revoke pixel tracking link placeholder:

   • HTML editor
     Add the {{ revoke_open_pixel_tracking }} placeholder in an HTML hyperlink tag <a>:
     <a href="{{ revoke_open_pixel_tracking }}">Opt out of the use of tracking pixels</a>
     
   • Simple editor
     Click the Insert link icon, then paste the {{ revoke_open_pixel_tracking }} placeholder in the URL field, and enter the text you want to display in the Link title field.
     
5. At the Recipients step of your email campaign creation, select the segment of contacts you created earlier.
6. Send your email campaign. A contact's pixel tracking consent attribute is automatically set to No if they click the revoke consent link.

Step 4: Add an easy opt-out link in the footer of your emails

Give contacts ongoing control over their tracking consent by including an opt-out link in your email footers. This lets recipients change their tracking pixel consent at any time, without friction.