Segments are a powerful tool that you can use to filter out contacts based on specific criteria. This is especially useful when targeting contacts that meet certain characteristics and preferences.

Moreover, segments allow you to perform various actions on these filtered contacts. For example, you can send email campaigns that are tailored to their interests and behavior. This is a great way to increase engagement and conversions, as it shows your contacts that you understand their needs and are willing to provide them with relevant content.

Good to know

• In this article, we explain how to create a segment from scratch but you can also use some of our segment templates to save time and effort. To learn more, check our dedicated article Segment your contacts using a segment template.
• You can add a maximum of 100 conditions in a segment.
• You can add a maximum of 50 tags in each condition.
• If you have more than 2 million contacts, you have to click Search Contacts to apply your segment to your contacts list.

Step 1: Access the segmentation tool

Step 2: Choose your first condition

1. In the dropdown menu, choose a condition and fill in the required fields. To learn more about the conditions and options available, check our dedicated article What conditions are available to segment my contacts?.
   
2. The contacts who meet this condition will appear below the segment.
   

Step 3: (Optional) Add more conditions

You can add multiple conditions and choose to join them with AND or OR. This functionality allows you to further refine your segments to target your audience precisely.

AND	Requires both conditions to be true and is useful to add dependent conditions.
OR	Qualifies a contact for whom either condition is true and is useful to include either of your conditions or all simultaneously.

Step 4: Save your segment

1. Once you're done creating your segment, click Save as segment.
2. Name your segment.
3. Select an existing category or create a new one.
4. Click Create.
   

⏭️ What's next?

• Use segments (contact management, email campaigns, automations)
• Manage your segments
• Create folders to organize your segments

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