Pay as you go (Add-ons) allow you to buy credits to send a few hundred SMS and WhatsApp messages or a few thousand email campaigns without subscribing to a monthly or yearly plan. We recommend this option if you don’t send emails, SMS, or WhatsApp messages very often. You can also purchase a dedicated IP as an add-on to manage your email sender reputation.

Good to know

Add-ons can be used at your pace: they do not expire and will remain valid until you use them all.
You cannot get a refund for add-ons. Make sure you purchase the amount of add-ons you need to avoid wasting them.

📱SMS & WhatsApp messages

💡 Good to know

Enable the WhatsApp campaigns and Conversations apps from the app center to use your WhatsApp credits. To learn more about SMS and WhatsApp credits and how it works, check our dedicated articles Available countries and pricing for SMS messages and Pricing for WhatsApp messages.

Buy packs of SMS or WhatsApp credits to send your SMS and WhatsApp campaigns to a specific location. The price depends on the volume of credits and message destination.

To purchase SMS and WhatsApp credits:

From Brevo, go to Your account name > My Plan.
From the Add-ons section, click Add credits next to SMS & WhatsApp messages.
Select the Type of message you want to send, SMS or WhatsApp.
The goal of this step (and the next three ones) is to evaluate the number of credits that must be purchased to fit your needs based on three criteria: Type of message, Number of messages, and Message destination.
Type the Number of messages you want to send.

💡 Good to know
Pay as you go or purchase a monthly plan and get your first 1,000 messages free.
Select a Message destination (country) for your messages.
Click Send more messages to add other credits and repeat steps 3 to 5 until you are done.

➡️ For example
If you want to send 100 WhatsApp messages to France and 500 SMS to Germany, click Send more messages and add your criteria for Germany.
Check the number of credits for each criteria and their price, and click Proceed to checkout.
If you purchase for the first time on Brevo, complete your billing information and choose your payment method.
Click Pay Now to pay for your credits.

Your credits can now be used to send SMS or WhatsApp messages 🚀. Your remaining SMS and WhatsApp credits are indicated at the bottom left of your SMS or WhatsApp campaigns pages:

❓How and when will I be charged?

You are charged immediately for your SMS and WhatsApp credits, and you won't receive any additional charges for those credits.

📨 Pay as you go emails

You can buy packs from 5,000 to 1,000,000 emails, and one email credit equals one email sent to one contact. The price of your pay as you go emails pack depends on the volume you purchase.

Pay as you go emails offer all features of Starter plan and the possibility to remove the Sent by Brevo logo from the bottom of all your email campaigns. Your pay as you go emails can be used to send marketing or transactional emails.

❗️ Important

If you purchased a Transactional emails plan, pay as you go emails can only be used for your transactional emails. However, if you have a Chat plan or Marketing Platform plan, you can use your pay as you go emails for your marketing and transactional emails.

To purchase pay as you go emails:

Go to My Plan > Add-ons.
Click Add credits next to Pay as you go emails.
Use the slider to choose the volume of pay as you go emails you need.
Click Proceed to checkout.
If you purchase for the first time on Brevo, complete your billing information and choose your payment method.
Click Pay Now to pay for your credits.

Your credits can now be used to send marketing campaigns and transactional emails 🚀. Your remaining email credits are indicated at the bottom left of your Email campaigns page:

❓ What happens after I purchase pay as you go emails?

If you have a Starter, Business, or BrevoPlus offer, the pay as you go emails you've acquired will not overwrite your paid plan. You can use your pay as you go emails right away for your marketing and transactional emails. Your next billing will only contain your monthly plan charges. If you have a Free plan, the free 300 emails/day will be overwritten by the pack of pay as you go emails you purchased.

To learn more about Brevo pricing plans and their features, check our dedicated article About Brevo pricing plans.

❓How and when will I be charged?

You are charged immediately for your pay as you go email credits, and you won't receive any additional charges for those credits.

🌎 Dedicated IP

❗️ Important

A dedicated IP is not adapted for small senders (<3000 emails a day) and for irregular senders. You should only get a dedicated IP if you plan on sending at least 3 campaigns a week to a minimum of 3000 emails. That means, if you only plan on sending once a month, a dedicated IP is not right for you.

If you send a large volume of emails, you can purchase a dedicated IP to manage your email sender reputation with your dedicated IP address. To learn more, check our dedicated article Introduction to dedicated IP.

You can only buy one dedicated IP at a time. To purchase your dedicated IP, go to My Plan > Add-ons, click Add dedicated IP and Proceed to checkout:

You purchased a dedicated IP 🚀. Learn how to set up your dedicated IP in Brevo and warm up your dedicated IP.

❓How and when will I be charged?

When you purchase a dedicated IP, you must pay for it each year. You have a one-year engagement and cannot be refunded. Your subscription to dedicated IP is automatically renewed each year on your billing date, which is when you purchased your dedicated IP for the first time.

⏩ What's next?

About Brevo pricing plans

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.