In this article, we will explain what a WhatsApp Business account is and how to link it to your Brevo account.

❓What is a WhatsApp Business account?

A WhatsApp Business account is a WhatsApp account made specifically for your business, as opposed to the traditional WhatsApp account you’re probably using with friends and colleagues. To learn more, check our dedicated article What is WhatsApp Business Platform?.

You can manage your WhatsApp Business account from WhatsApp Business Manager which allows you to access your WhatsApp Business account Insights, Settings, Notifications, Messages and Phone numbers.

🔗 Link your WhatsApp Business account to Brevo

Thanks to the embedded signup, you will be able to create or connect to your Facebook and WhatsApp Business accounts directly from WhatsApp campaigns on Brevo. All those steps are required to link your WhatsApp Business account to Brevo.

Before you start

• Make sure you have:
  ☑️ A valid new phone number that is not linked to your WhatsApp personal or business app accounts. This will allow us to send you a verification code. To learn more about the different types of business accounts offered by WhatsApp, check our dedicated article What is WhatsApp Business Platform?.
  ☑️ Your company’s legal business name and address.
  ☑️ Your company's legal business website. The URL must contain your business domain.
  ☑️ The name of your WhatsApp business account as you want to display it. Make sure you respect the WhatsApp Business Display Name guidelines. If your name is rejected by Facebook, you won't be allowed to schedule WhatsApp campaigns.
• If you activated the Two-factor authentification for your Facebook Business account, you must login and authenticate it before linking it to Brevo. To do so: 
  1. Log in to your Facebook Business account.
  2. Enter the code you received by email or SMS and click Continue.
  3. Open your Code generator or 3rd party app to generate a code and enter it.
  4. Click Continue.
  5. Go to Campaigns > WhatsApp and click Login with Facebook. You can now start the onboarding process to link your WhatsApp Business account to Brevo.

Now that you have everything you need, learn how to link your WhatsApp Business account to Brevo with our three-step guide below or watch our dedicated video: 

1️⃣ Access your WhatsApp Business account setup in Brevo

You can link your WhatsApp Business account to Brevo using the WhatsApp campaigns or Conversations app:

The Log in With Facebook page opens ⬇️.  

2️⃣ Create or connect to your Facebook account 

In order to create and sync your WhatsApp Business account to Brevo, you need a Facebook account. Thanks to the embedded signup you will be able to create or connect to your Facebook account directly from Brevo:

1. From the Log in With Facebook page:
   • If you already have a Facebook account, enter your credentials and click Continue. Then click Continue as ... . 
     
   • If you do not have a Facebook account, click Create an account and follow the steps from the embedded signup to create an account. 
     
     ❗️ Important

     If you need to create a Facebook account, you will have to wait 1 hour to go over the next steps. After one hour, resume from Step 1: 
2. Once you are connected to your Facebook account, you will be able to setup your Facebook and WhatsApp Business accounts for Brevo. Click Get Started. 
   

You will now follow three simple steps to sync your Facebook and WhatsApp Business accounts with Brevo.

3️⃣ Connect your Facebook and WhatsApp Business accounts to Brevo

Follow the steps from the embedded signup to create or connect your Facebook and WhatsApp Business accounts to Brevo:

1. Still from the Log in With Facebook page, click Continue to agree to WhatsApp and Facebook Terms and Conditions. 
   
2. Create your meta business account
   If you already have a Meta Business account, your information will be filled automatically. Select your Meta Business account from the list or create a new one directly from the embedded signup. Click Next. 
   
   Select a Meta Business Account Create a Meta Business Account

   

   
3. Create your WhatsApp Business profile
   If you already have a WhatsApp Business profile, your information will be filled automatically. Select your WhatsApp Business profile from the list or create a new one directly from the embedded signup. Click Next.
   
   Select a WhatsApp Business Profile Create a WhatsApp Business Profile

   

   

   ❗️ Important

   Make sure you respect the WhatsApp Business Display Name guidelines for your profile screen name. If your name is rejected by Facebook, you won't be allowed to schedule WhatsApp campaigns. 

   Ensure the display name corresponds to the purpose of the phone number you're adding if you want to associate multiple phone numbers to your WhatsApp Business account. For example, you can have two phone numbers connected with two different display names such as The Green Yoga Support or The Green Yoga Updates.
4. Add a WhatsApp Business Number
   Choose a phone number for your WhatsApp Business Account and verify it. You can either:
   • Use the number used to create your Facebook account,
   • Use a new one, or
   • Migrate your phone number registered with WhatsApp Messenger or WhatsApp Business App to use it with WhatsApp Business Platform.
5. Choose a verification method. You can either receive a code by Text Message or Voice call. Click Next then type the 6 digit verification code received by text or call and click Next.
   

Your WhatsApp Business Account is now linked to Brevo! However, you still need to get your WhatsApp Business Account verified by Facebook services to be able to send more than two messages a day with WhatsApp campaigns on Brevo. 

⏭ What's next?

• Step 2: Verify your WhatsApp Business account
• Can I add multiple numbers to my WhatsApp Business Account?
• Best practices for WhatsApp messages
• Collect your contacts' opt-in for WhatsApp
• Are there any limits to the number of messages you can send using the WhatsApp Business Platform?
• Create a WhatsApp campaign

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.