Brevo Push allows you to engage with your audience in real time, directly on their desktop, mobile browser, or your Android or iOS app. Whether you're sending updates, promotions, or reminders, push messages help you stay connected.
Good to know
If you have any paid Marketing Platform plan, you get unlimited Push subscribers. The following table presents the notification types and recipient limits per sending based on your plan:
| Plan | Web push | Mobile push | Number of recipients per sending |
|---|---|---|---|
| Starter | ✅ |
❌ |
1,000 |
| Standard | ✅ |
❌ |
10,000 |
| Professional | ✅ |
✅ |
20,000 (more with add-on) |
| Enterprise | ✅ |
✅ |
40,000 (more with add-on) |
What are push notifications?
Push notifications are short messages that websites or Android or iOS apps can send to your desktop or mobile device, even when you're not actively browsing the website or app. They appear as alert-type notifications. Push notifications can be used to send a variety of timely messages, such as offers and promotions, event reminders, or personalized recommendations. Only visitors who have allowed push notifications will receive them.
Brevo allows you to send two types of push notifications:
- Web push notifications, which are delivered through the browser, and can be accessed on both desktop and mobile.
-
Mobile push notifications, which are sent via your Android
or iOS app, provided that your contacts have installed it on their mobile
device.
✅ Plan availabilitySending mobile push notifications is only available on Professional and Enterprise plans. For more information, check our pricing page or talk to one of our sales experts.
What is an opt-in?
When you first visit a website or mobile app, you will be asked to give permission for the website or app to send you push notifications. The pop-up that appears is called an opt-in prompt or a push permission prompt. When you allow a website or an Android or iOS app to send you notifications, it means you have opted in to receive push campaigns. If you block it, you will never receive this opt-in again, and it means you have opted out of receiving push campaigns from this website or app.
| Web push opt-in | Mobile opt-in (Android and iOS) |
|---|---|
|
|
|
Why send push campaigns?
Push campaigns offer several benefits, such as:
-
Communication in real-time
You can send your push campaigns instantly to people who have opted in to receive them, so they can stay informed. -
Increased user engagement
Push notifications have higher visibility and click-through rates compared to other communication means. They grab the user's attention and encourage them to take action. This effectiveness is enhanced because only interested individuals receive them, as users must explicitly opt-in to these notifications. -
Multi-device reach
Web push notifications can be delivered to desktop and mobile devices, and mobile push notifications can be sent to mobile devices that have installed your Android or iOS app. -
Personalization
You can select who to send your campaign to by segmenting your contacts, offering a personalized experience to your clients.
How can I use Push?
Brevo Push allows you to create push notifications on mobile and web, and track the key performance indicators of your campaigns. Expand the following accordions to learn more about what features you can use:
Leverage Brevo’s segmentation tools to target your push notifications more effectively:
-
Target your existing Brevo segments and contact lists using
Push.
For example, you can target push subscribers who have made a purchase in the last month to offer them a discount on their next order. -
Segment your Brevo contacts based on push events tracked
by Brevo
Push for identified contacts.
For example, you can send an email to push subscribers who have clicked a notification but haven't completed their order.
➡️ To learn how to segment your contacts, check our dedicated articles:
Trigger automations using events track automatically by Push. This allows you to create highly personalized, real-time workflows based on user behavior.
For example, you can automatically send an email to remind the push subscribers who haven't placed an order following a push campaign that an item is almost sold out.
➡️ To learn more, check our dedication section Automation.
You can personalize the content of your campaigns to each identified contact for greater impact.
➡️ To learn how to personalize content in your Brevo Push campaigns, check our dedicated article Create your push campaign.
➡️ To learn how to personalize content in your other Brevo campaigns, check our series of articles on message personalization:
⏭️ What's next?
- Set up web push notifications
- Create your push campaign
- Configure your pressure settings and UTM parameters
- Review your push campaign reports
- FAQs - Push
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.