Brevo is an all-in-one platform to manage customer relationships through email, SMS, WhatsApp, chat, and more. We offer flexible plans to suit every need, from individuals just getting started to large organizations sending at scale. Start free, upgrade when you're ready, and add extra features whenever you want.
Not sure which plan is right for you? Explore our five plans below:
🆓 Free
Starting from $0 per month
The Free plan is best for individuals who want to explore Brevo and send their first campaigns. It includes 300 daily email sends and storage for up to 100,000 contacts.
Here are some of the features included in the Free plan:
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💰 The Free plan is completely free forever. No credit card required, no time limit. For the full list of features included in the Free plan, visit our pricing page.
🎯 Starter
Starting from $9 per month
The Starter plan is best for individuals getting started with email and multi-channel marketing. It includes no daily sending limit, and is available in multiple tiers to suit your needs:
| Monthly email sends | Contacts stored |
|---|---|
| 5,000 | Up to 500 |
| 10,000 | Up to 1,500 |
| 15,000 | Up to 2,500 |
| 20,000 to 100,000 | Up to 500,000 |
Here are some of the features included in the Starter plan, in addition to all Free features:
- Web push notifications (up to 1,000 targeted subscribers per campaign)
- Global data feeds connected to your external data source or API
- 1 conversion metric
- No Brevo logo on emails (add-on)
- Sales Essentials package (add-on)
💰 The Starter plan starts at $9 per month. For detailed pricing and the full list of features, visit your Brevo account or our pricing page.
🏅 Standard
Starting from $18 per month
The Standard plan is best for growing businesses ready to scale their marketing. It is available in multiple tiers to suit your needs:
| Monthly email sends | Contacts stored |
|---|---|
| 5,000 | Up to 500 |
| 10,000 | Up to 1,500 |
| 15,000 | Up to 2,500 |
| 20,000 to 500,000 | Up to 500,000 |
Here are some of the features included in the Standard plan, in addition to all Starter features:
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💰 The Standard plan starts at $18 per month. For detailed pricing and the full list of features, visit your Brevo account or our pricing page.
📈 Professional
Starting from $499 per month
The Professional plan is best for marketing teams running high-volume, multichannel campaigns at scale. Choose from 150,000 to 10 million monthly email sends with storage for up to 2 million contacts.
Here are some of the features included in the Professional plan, in addition to all Standard features:
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💰 The Professional plan starts at $499 per month. For detailed pricing and the full list of features, visit your Brevo account or our pricing page. You can also talk to one of our sales experts to schedule a demo and receive a custom quote.
🏢 Enterprise
Custom price
The Enterprise plan is best for large organizations that need a fully tailored solution, from custom sending volumes and dedicated support to advanced data capabilities and enterprise-grade security. It includes unlimited contacts storage.
Here are some of the features included in the Enterprise plan, in addition to all Professional features:
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💰 Talk to one of our sales experts to schedule a demo and receive a custom quote.
💼 Sales tools and packages
Every plan comes with free built-in sales tools to help you manage leads, track deals, and communicate with customers. Here's what's included by default:
Need more advanced tools? Upgrade with one of our Sales packages to unlock automation, calling features, and more:
Boost your team's productivity with essential sales tools. Sales Essentials includes all free sales features, plus:
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💰 The Sales Essentials package costs $31 per month. Add it directly in your Brevo account or from our pricing page.
Help your team close more deals faster. Sales Advanced includes all Sales Essentials features, plus:
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💰 The Sales Advanced package costs $64 per month. Add it directly in your Brevo account, from our pricing page, or talk to one of our sales experts.
🧩 Customize your plan with add-ons
Customize your plan with optional add-ons, such as extra message credits or sales tools. Add-ons are billed separately and help you adapt Brevo to your needs.
To explore the available add-ons, expand the corresponding sections below:
If you only send emails occasionally or need extra credits for a specific campaign, prepaid email credits are a flexible option. Prepaid credits never expire and can be used at any time.
Prepaid email credits give you access to all Starter plan features and the Remove Brevo logo add-on. The limit of 2,000 contacts in automations also applies.
💰 Prepaid credits can be purchased in packs ranging from 5,000 to 1 million emails. One credit equals one email sent to one contact. Prices vary based on the number of credits purchased. For detailed pricing, visit your Brevo account or our pricing page.
Purchase prepaid message credits to send SMS and WhatsApp messages, starting from 100 credits. Prepaid credits never expire and can be used at any time.
💰 Prices vary based on the recipient's country and, for WhatsApp, the type of template used (Marketing or Utility). For detailed pricing, visit your Brevo account or our pricing page.
By default, emails sent from the Starter plan include a Sent by Brevo logo in the footer. Purchase the Remove Brevo logo add-on to remove it and present a fully branded experience to your recipients.
💰 The Remove Brevo logo add-on costs $9 per month. Add it directly in your Brevo account or from our pricing page.
If your team is growing and you need more seats to collaborate on campaigns, access marketing tools, or manage contacts, you can purchase additional marketing seats directly in your Brevo account.
💰 Each additional marketing seat costs $9 per month. Add them directly in your Brevo account or from our pricing page.
Each plan includes a limit on the number of subscribers you can target per web and mobile push campaign:
- Starter: up to 1,000 subscribers
- Standard: up to 10,000 subscribers
- Professional: up to 20,000 subscribers
- Enterprise: up to 40,000 subscribers
If you're on the Professional or Enterprise plan, you can increase these limits by purchasing this add-on.
💰 Prices vary based on the number of subscribers selected. For detailed pricing, visit your Brevo account or our pricing page.
By default, emails are sent from a shared IP used by multiple Brevo customers. A dedicated IP is used exclusively by your organization, giving you full control over your sender reputation. This is especially useful if you send large volumes of emails regularly and want to ensure your deliverability is not affected by other senders.
💰 A dedicated IP costs $251 per year. Add it directly in your Brevo account or from our pricing page.
SAML SSO (Single Sign-On) lets your team log in to Brevo using your organization's existing identity provider — such as Okta, Azure AD, or Google Workspace — instead of a separate password. This simplifies access management, improves security, and makes it easier to onboard and offboard team members.
💰 The SAML SSO add-on costs $324 per month. Add it directly in your Brevo account or from our pricing page.
➡️ For purchase instructions and more details, check our dedicated article Customize your plan with add-ons.
❓ FAQs
Taxes
The prices shown in this article and on our pricing page are exclusive of taxes.
On the checkout page, after you select your plan and customize your offer, the displayed prices include the net amount plus any applicable taxes, reflecting the total on your final invoice.
Brevo collects taxes to comply with local government regulations and requirements. If required by your local tax authority, applicable taxes will appear on your invoices.
➡️ To learn more, check our dedicated article About taxes in Brevo (VAT, GST, SST).
Billing frequency
The main difference is that with a yearly subscription, you pay once a year instead of every month, and you get a 10% discount.
With a monthly subscription, you are charged each month on your billing date.
Your credits are renewed each month on your billing date. Any unused credits expire just before the new credits are added.
Monthly subscriptions renew automatically each month on your billing date.
Subscribing to a yearly plan gives you a 10% discount. You’ll be charged upfront for one year, with the discount already applied.
Even though you pay once a year, your credits are renewed each month on the same day as your billing date. For example, if your yearly plan starts on the 12th, your credits will be topped up on the 12th of each month. Any unused credits expire just before the new credits are added.
Yearly subscriptions renew automatically each year on your billing date.
If you want to switch between a monthly and a yearly plan, you’ll first need to cancel your current subscription. The cancellation takes effect at the end of your billing period. Once it’s canceled, you can choose a new plan with your preferred billing frequency in your Brevo account or from our pricing page.
Plan management
You can upgrade your plan at any time. Start with the Free plan to explore the platform, then move to a higher plan if you need more features or if you reach your plan’s limit.
➡️ To learn more, check our dedicated article Upgrade to a higher plan.
When you select a paid plan, you can choose the total number of emails you want to send each month. The email volume you select determines your pricing tier, which also sets the limit on the total number of contacts you can store in Brevo.
If you are on one of the first three tiers of the Starter or Standard plans, with limits set at 500, 1,500, and 2,500 contacts respectively, you will receive a warning notification when you reach 85% of your contact limit.
If you reach or exceed that limit, we will automatically upgrade your plan to the next tier. For example, if you are using a Starter plan with a limit of 1,500 contacts and you reach 1,501 contacts, we will automatically upgrade you to the next Starter plan tier, which allows up to 2,500 contacts. The cost of your subscription will increase accordingly.
To downgrade, you first need to cancel your current subscription. The cancellation takes effect at the end of your billing period. After that, you can stay on the Free plan or choose a new plan from your Brevo account or from our pricing page.
➡️ To learn more, check our dedicated article Downgrade to the Free plan or a lower plan.
Instead of canceling your plan, you can choose to pause your monthly subscription for up to 3 months.
➡️ To learn more, check our dedicated article Pause your subscription.
You can cancel your monthly or yearly plan at any time. Your plan will be canceled on your next billing date, and you can use your remaining credits until then.
➡️ To learn more, check our dedicated article Cancel your subscription.
⏩ What's next?
- Customize your plan with add-ons
- About taxes in Brevo (VAT, GST, SST)
- Add your tax number in Brevo (VAT, GST, SST)
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.