In the competitive world of marketing, it can be difficult to find ideas to create content that drives high engagement rates and make your brand stand out. Artificial Intelligence (AI) has revolutionalized our lives in the past few years, and this is why more and more brands are using AI as a strategy to stay competitive and to help them create their marketing content.
Our campaign creation tool has an integrated AI, the Brevo AI assistant, that can help you get inspired to create subject lines that will catch your recipients' attention in their crowded inboxes!
🤖 Why use AI to create marketing content?
AI algorithms can contain and analyze vast amounts of data and identify trends, behavior data, engagement, and language patterns. All these insights allow AI to create marketing content with emotional triggers that can help create curiosity, urgency, or excitement from your recipients.
The Brevo AI assistant is an inspiration tool. You can either use the generated content as is or edit and delete it at any time during your campaign creation.
📧 Create catchy AI-generated subject lines for email campaigns
The subject line is the first thing your recipients see when they receive your emails. A creative subject line is the key to high open and engagement rates, as it determines whether or not your recipients will be interested in and open your email. The Brevo AI assistant can help you create a subject line that will catch your recipients' attention in seconds.
To generate an engaging subject line for your email campaigns:
- At the Subject step of your campaign creation, click Add subject.
- Under the Subject line field, click Use AI. The Brevo AI assistant opens on the right of your screen.
- In the text field, enter the main topic of your campaign or keywords that could help our AI understand what your campaign is about. You can add a maximum of 120 characters.
- Click Start to generate suggestions.
- Choose the first suggestion by clicking Use it, or improve it by clicking on one of the persuasive strategy propositions of our AI.
Those persuasive strategies, such as Create urgency or Make it unexpected, are used in marketing to influence your recipients' behavior and encourage them to open emails. - Until you find the one that suits you best, click the Try again icon to re-generate the first suggestion if the second one doesn't suit you. You can generate up to 3 suggestions.
- Once you have found your perfect subject line, click Use it.
- Optional: To make your subject line even more engaging, click 👤 to personalize it with one of your contact attributes, such as your recipient's name. To learn more, check our dedicated section in our article Create an email campaign.
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.