Create an SMS campaign

Since March 12th, 2024, we have automatically enabled a new and intuitive SMS campaign builder version on your account.

With SMS campaigns, enjoy a cost-effective and efficient way to engage with your audience. SMS messages get delivered right to your audience's mobile phones and ensure a wide reach, as most people own a mobile phone and have access to text messaging. 

Before you start

✍️ Create an SMS campaign

  1. Go to Campaigns > SMS.
  2. Click Create an SMS campaign at the top-right of your screen.
  3. Name your SMS campaign to easily find it in the list of your SMS campaigns. This name will only be visible to you. In our example, we will name it Valentines Day 2024.
  4. Click Create campaign
    SMS_create-campaign_EN-US.png

The SMS campaign setup page opens to choose the content, sender, and recipients for your SMS campaign ⬇️.

SMS_set-up_EN-US.png

🧑‍🎨 Message content: create your SMS content

  1. In the Message content section, click Create. The SMS editor opens.
  2. In the Message text field, enter the content of your SMS campaigns that your recipients will receive.
    An SMS message can have up to 160 characters, including spaces and line breaks. Above 160 characters, the next SMS length changes to 153 characters. To learn more, check our dedicated article Is there a limit on the number of characters used in an SMS message?.
    ❗️ Important
    You have to include an unsubscribe option in your SMS content. To learn more, check our dedicated article Include an unsubscribe option in your SMS messages.
  3. Optional: Customize your SMS content with: 
  4. Optional: Click Select an image or drop an image from your computer to add it to your SMS campaign. 
    ❗️ Important
    This feature is currently available to some users in the U.S.A. who have registered for a toll-free number via Telenyx. Remember to toggle the Manage US compliance option below before sending your SMS campaign. To learn more, check our dedicated article Add an image to your SMS campaigns (MMS).
  5. Optional: If you added emojis or special characters to the content of your SMS campaign, or if you are sending your SMS to U.S.A. or Canada, you may need to toggle additional options: 
    🕹️ Options
    • Manage US compliance
      If you are sending your SMS campaign to recipients in the U.S.A. or Canada, toggle the Manage US compliance option. To learn more, check our dedicated article Comply with the United States SMS marketing regulations with our compliance feature.
    • Special characters
      Toggle the Special characters option if your SMS message contains special characters such as GSM characters, Unicode content used in non-Latin alphabets (e.g. Arabic, Russian), and emojis. Otherwise, special characters could be replaced when sending.
      ❗️ Important
      Special characters (Unicode & emojis) reduce the SMS character limit to 70 which could increase the overall SMS count.
  6. Click Save.

SMS_message-content_EN-US.png

🗣️ Sender: choose a sender name 

  1. In the Sender section, click the down arrow to expand it. 
  2. In the Sender name field, enter a personalized name of 3-11 letters or 15 digits for your sender. We recommend using your company name to help your recipients recognize your brand. Avoid special characters such as GSM characters, Unicode in non-Latin alphabets (e.g., Arabic, Russian), and emojis. 
    💡 Good to know
    Recipients in some countries (including the U.S.) cannot see sender personalization, which is displayed as a numerical short code. To learn more, check our dedicated article Short codes, long codes, and personalized SMS senders.
  3. Optional: If you are sending SMS campaigns to recipients in the U.S.A. or Canada, you have to register for a toll-free number and comply with the United States regulations. Click the link to the form in the information card to register for a toll-free number. To learn more, check our dedicated article How to register for a toll-free number (TFN)?.
  4. Click Save.  
    SMS_sender-step_EN-US.png

👥 Recipients: select recipients

  1. In the Recipients section, click the down arrow to expand it. 
  2. From the Send to drop-down, select in the different tabs the lists and segments containing the contacts you want to send your SMS campaign to. You can select multiple lists and segments.
  3. Optional: Click Don't send to unengaged contacts to exclude recipients who show a lack of interest in your content. You can specify your own unengagement criteria in your Contacts settings.SMS_recipients-step_EN-US.png
  4. Optional: Click Advanced options to define exclusion lists, and/or filter your recipients:
    🕹️ Advanced options
    • Don't send to
      In the Don't send to drop-down list, choose the contact lists or segments to exclude from your recipients. The campaign will be sent to all selected contacts except those in the lists or segments selected in the Don't send to option.
      ❗️ Important
      If a contact in your recipient list is also in your exclusion list, they will not receive the campaign.
    • Add filters
      Click Add filters and choose conditions to segment your recipients. You can set as many conditions as you want.
      ➡️ For example
      If you want to send your SMS only to recipients who have opened at least one of your SMS, select SMS > SMS received > at least > 1 time > Over all time.
      SMS_sms-received-filter_EN-US.png
  5. Click Save.

🧪 Optional: Test your SMS campaign

❗️ Important
The Send a test option is unavailable if you added an image to your SMS campaign.

Once your SMS campaign is ready, we highly recommend testing it to view how it will look for your recipients. Test SMS are deducted from your SMS credits.

The recipients of your test SMS must be existing contacts in your database with a phone number saved in their SMS attribute. To learn more on how to format a phone number, check our dedicated article Format your contact import file.

  1. Click Send a test at the top-right of your SMS campaign creation. 
  2. Select the country code and enter the phone number to which you want to send your test SMS. 
  3. Click Send test
    SMS_send-test_EN-US.png

You should receive your SMS campaign on the phone number you entered and make necessary changes if needed on Brevo. Once ready, you can schedule your SMS campaign to be sent to your recipients! ⬇️

🗓️ Schedule your SMS sending

❗️ Important
Some countries impose specific sending times for SMS marketing messages to respect recipients' quiet hours. Ensure you check the SMS marketing regulations in your recipients' countries to avoid soft bounces
For France, Brevo automatically reschedules messages sent outside the allowed hours to the next permitted slot. 

Once you have reviewed and tested your SMS campaign one last time and are ready to send it, you can click Schedule. There are two schedule options:

🚀 Now

If your campaign is ready and you don't want to wait:

  1. Choose the Now option.
  2. Optional: Toggle the Send in batches option to gradually send your SMS campaign. To learn more, check our dedicated section.
  3. Click Schedule
    SMS_schedule_now_EN-US.png

📅 Later

To schedule your campaign at a precise date and time:

  1. Choose the Later option.
  2. Select from the drop-down lists an appropriate Date and Time to send your campaign.
  3. Optional: Toggle the Send in batches option to gradually send your SMS campaign. To learn more, check our dedicated section.
  4. Click Schedule to queue your campaign.
    SMS_schedule-later_EN-US.png

Optional: Send your SMS campaign in batches

For each schedule option, you can choose to gradually send your SMS campaign to your contacts to prevent peaks of frequentation on your website:

  1. Toggle the Send in batches option.
  2. Enter the number of messages you want to send per batch.
  3. Enter the desired increase percentage per day. We recommend you set the number of daily SMS messages to 3,000, with an increase of 30% per day.
  4. Choose the number of days between each batch sent. 
    SMS_send-batches_EN-US.png

Congratulations! 🎉 You have sent your SMS campaign. 

⏭️ What's next?

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

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