In the competitive world of marketing, it can be difficult to find ideas to create content that drives high engagement rates. Artificial Intelligence (AI) has revolutionized our lives in the past few years, and this is why more and more brands are using AI as a strategy to stay competitive, improve productivity, and help create marketing content.

We have integrated Aura, Brevo’s AI-powered assistant into our tools to make collaboration with other agents easier by summarizing conversations, or generating fast, efficient, and helpful replies. To learn more, check our dedicated article Discover Aura - Brevo’s AI-powered assistant.

🤖 Why use Aura to generate marketing content? 

AI algorithms can contain and analyze vast amounts of data and identify trends, behavior data, engagement, and language patterns. All these insights allow Aura to create marketing content with emotional triggers that can help create curiosity, urgency, or excitement from your contacts. 

Aura is an inspiration tool. You can either use the generated content as is or edit and delete it at any time. 

📧 Create catchy subject lines for email campaigns

The subject line is the first thing your recipients see when they receive your emails and determines whether or not your recipients will be interested in and open your email. To generate an engaging subject line for your email campaigns with Aura: 

1. At the Subject step of your campaign creation, click Add subject. 
2. Under the Subject line field, click  Generate subject line. The Aura chatbot opens on the bottom right of your screen. 
3. In the Message field, enter the main topic of your campaign or click a suggested answer from the AI to help it understand what your campaign is about. 
4. Choose the suggestion proposed by Aura by clicking Use, or improve it by clicking on one of the persuasive strategy propositions.
   Those persuasive strategies, such as Highlight exclusivity or Make it more engaging, are used in marketing to influence your recipients' behavior and encourage them to open emails. 
5. Optional: If the suggestion doesn't suit you, try sending more information.
6. Once you have found your perfect subject line, click Use under the suggestion you prefer. 
   
7. Optional: To make your subject line even more engaging, click the {} Add variable icon to personalize it with one of your contact attributes, such as your recipient's name, or data feeds. 

🧑‍🎨 Create engaging content in your email designs

Once your recipients have opened your emails, make them want to read your email and take action by creating impactful texts, including attention-grabbing titles, persuasive paragraphs, and compelling CTAs:

1. Go to Campaigns and create an email template or campaign.
2. Access the Design step and select a template to open the Drag & Drop Editor. 
3. Once the Drag & Drop Editor is open, you can use Aura for your email content. You can either:
   🆕 Create from scratch

   To create content for your email design from scratch:

   1. Go to the  Aura AI tab on the left of your screen. 
   2. Click the button corresponding to the type of content you want to generate. You can generate content for a: 
      
      • Title,
      • Paragraph, or
      • Button (CTA).
        
   3. Enter a text or keywords related to the subject of your email campaign to help the AI generate content and click the  arrow pointing up or press enter. For example, here we chose to generate a title and we will enter yoga starter pack for newbies to help Aura generate a title. 
   4. Now that your content is generated, you can either:
      
      1. Add 
         Insert the generated content directly in your email design. The content appears at the top of your email design. You can drag and drop it anywhere. 
      2. Copy 
         Copy the generated content to use it anywhere. 
      3. Try again 
         Ask Aura to generate new content for this subject. This can be useful if you are unhappy with the first generated content. 
      4. Use one of our content improvement suggestion 
         Improve the generated content by using our suggestions. For example, you can reduce the generated content, translate it, or change its tone of voice.
         

   ♻️ Edit existing content

   To edit and improve the content you have already added to your email design: 
   

   1. Insert a title, paragraph, or button content block in your email design and enter the text you want to edit. 
   2. Select the content block that contains the text you want to edit. 
   3. Click  Refine text in your content block settings in the left panel. The Aura AI panel opens. 
   4. Choose one of our content editing suggestions. For example, you can improve the writing style, reduce the content, translate it, or change its tone of voice.
      
   5. Now that your content has been edited by Aura, you can either click:
      
      1. Replace
         Insert the edited content directly into the content block you created in your email design. 
      2. Copy 
         Copy the generated content to use it anywhere. 
      3. Try again 
         Ask Aura to generate new content for this content block. This can be useful if you are unhappy with the first edited content. 
4. Click the  Clear conversation trash icon at the top of the Aura AI panel to generate or edit other content.

⏭️ What's next?

• Discover Aura - Brevo’s AI-powered assistant
• Generate conversational content with Aura, Brevo's AI-powered assistant

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.