When answering daily client requests, it can be difficult to find inspiration to personalize answers. The integration of Artificial Intelligence (AI) in Conversations can help you enhance and streamline your interactions with clients, making the support process more efficient and customer-centric. 

We have integrated Aura, Brevo’s AI-powered assistant into our tools to make collaboration with other agents easier by summarizing conversations, or generating fast, efficient, and helpful replies. To learn more, check our dedicated article Discover Aura - Brevo’s AI-powered assistant.

🤖 Why use AI to generate conversational content? 

AI algorithms can contain and analyze vast amounts of data and identify trends, behavior data, engagement, and language patterns. All these insights allow AI to adapt to the agent's style while maintaining a personalized touch appreciated by clients, and benefiting from the efficiency and accuracy of AI. 

Aura is an inspiration tool and does not aim at replacing agents, but rather enhance their capabilities. You can either use the generated content as is or edit and delete it at any time. 

💬 Summarize, expand, or change the tone of your conversations with Aura

1. Go to Conversations and open a conversation. 
2. In the chat reply box, enter the text or keywords you want to reply to your customer.  
3. Click the  Aura icon and select the task you'd like our AI to help you with. You can either select:
   
   Summarize the conversation Expand More friendly More formal

   Create a short internal comment summarizing the whole conversation you had with this client.
   This is particularly helpful if several people are responding to customer requests. If someone other than you has to answer the customer's request, you can summarize the conversation in the internal comments to save them time by not having to scroll through the conversation to understand the request. 

   Turn short notes or bullet points into a well-formatted message. 
   This task can be used if you know the answer to your customer's request but struggle to find the right wording.

   Adapt the tone of your message to a casual situation, such as greetings or thank you messages.

   Adapt the tone of your message to a formal situation, such as a payment or order issue.
4. If needed, edit the text generated by Aura or use another task to make the message more friendly or formal, for example. 
5. Once your reply is ready, click Send or Add a comment.

⏭️ What's next?

• Generate marketing content with Aura, Brevo’s AI-powered assistant

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.