Your new contacts can be synchronized with your Brevo account in two ways:

• Option 1: By being identified by the Brevo tracker.
• Option 2: By submitting a subscription form created in Brevo or through the Newsletter, SMTP, Email marketing, and Subscribe forms by Brevo plugin.

Option 1: By being identified by the Brevo tracker

To enable the Brevo tracker to identify visitors on your website, you need to add its tracking script to your website's code. This can be done by enabling the Activate Marketing Automation through Brevo option of the plugin.

The Brevo tracker will then collect the email addresses that are left on your website when:

• A visitor creates an account on your website.
• A visitor makes a purchase on your website without logging into an account (also known as guest mode).
• A visitor submits a subscription form created in Brevo or through the Newsletter, SMTP, Email marketing, and Subscribe forms by Brevo plugin.

The visitors identified by the Brevo tracker will be added to the "identified_contacts" list in your Brevo account. However, they will not be subscribed to receive your emails. For instance, if John Smith creates an account on my website, the Brevo tracker will retrieve his email address and add him to my "identified_contacts" list.

Option 2: By submitting a subscription form

All visitors who submitted a subscription form that was created in Brevo or through the Newsletter, SMTP, Email marketing, and Subscribe forms by Brevo plugin will be automatically synchronized with Brevo. Their data will be synchronized to the list you selected during the setup of your form.

For instance, if there is a subscription form on my website and Jane Doe subscribes to my newsletter, she will be added automatically to the list that I have chosen when creating the form. All the information that she has provided in the form will then be synchronized automatically with my Brevo account.

You can create a subscription form directly on WordPress using the Forms feature of the Newsletter, SMTP, Email marketing, and Subscribe forms by Brevo plugin:

Step 1: Create a new subscription form

To start creating a new subscription form on WordPress: 

1. In the sidebar menu, go to Brevo > Forms.
2. Click Add New Form.
   

Step 2: Design your subscription form

Our form editor has a dual interface and also allows you to preview your subscription form:

1. HTML editor
2. Add a new Field
   This dropdown menu is useful for adding fields to your form. To collect more information from subscribers, select the desired field from the dropdown list. The options shown will depend on the contact attributes set up in your Brevo account. Once you've filled out the necessary information for the new field, click Add to form, and it will appear in the preview.
3. Preview
   You can view any changes you make by refreshing the preview window.

Further down, you will find more customization options:

Multi-list subscription for subscribers to give their preferences and be added to a corresponding list. CAPTCHA to protect your form from spambots. A compliance note and checkbox to agree to terms and conditions. Custom style to change the default theme of your subscription form using CSS.

Step 3: Set up the sign-up process

1. Choose which list(s) subscribers will be added to when they fill out your form. If you use the Multi-list subscription option in your form, you can select an additional list where all contacts who submit your form will be added.
2. Send a confirmation email to inform them that they will start receiving your newsletter.
3. Set up a double opt-in process so they have to click a link in your confirmation email to validate their subscription.
4. Redirect them to a specific URL after they subscribe, such as a thank-you page.

Step 4: Edit your confirmation message

Edit the text for success and error messages that appear on your subscription form after submissions.

Step 5: Add the subscription form to your website

To add a subscription form to your website, you first need to retrieve its shortcode:

1. In the sidebar menu, go to Brevo > Forms. Here, you will find a list of all the forms you have created, along with their respective shortcodes.
2. Copy the shortcode of the subscription form you want to add to your website.
   
   

Then, you need to choose where you want to add your subscription on your website:

• Option 1: Add the form on individual pages of your website
• Option 2: Add the form on the sidebars or footer of your website

Option 1: Add the form on individual pages of your website

To add your form on individual pages of your website, you simply need to paste its shortcode into the WordPress editor for your chosen post or page. Your subscription form will then be added to your website and visitors can start subscribing.

Option 2: Add the form on the sidebars or footer of your website

To add your form to your website’s sidebars or footers:

1. In the sidebar menu, go to Appearance > Editor.
2. Navigate to the footer of your website and select it.
3. At the top-left, click +.
   
4. From the Blocks tab, select the Shortcode widget. It will be automatically added at the bottom of the footer.
   
5.  Paste the shortcode of your subscription form in the empty field.
   
6. Once you're done, click Save.

Your subscription form has been added to your website and visitors can start subscribing to your newsletter.