You can easily review the statistics and email report of an automation. Track who has started, completed, or is currently progressing through your automation. Gain insights into the performance of your automated emails, including open rates, click-through rates, and more.
To access your automation statistics and email report:
- Go to Automations > Workflows.
- Select an automation created using the new editor.
- Go to the Activity tab to access your automation statistics and email report.
- Select the date period you want to view statistics for. If you don't want to change the date period, refresh the statistics to ensure you view the most recent numbers.
From there, you can review the total number of contacts in the automation and in each step, along with email statistics for the Send an email step.
Total number of contacts for the automation
From the side panel, you can track the number of contacts at different stages of your automation:
Click 👥 View next to a statistic to access the corresponding workflow logs. |
Total number of contacts for each step
|
From the canvas, you can review the number of contacts currently in a specific step. Click Total Contacts in a step to view the workflow logs associated with that step. |
Email statistics and report
In the Send an email step, you can review email statistics and access a detailed email report for each email sent.
Email statistics
Click the number of contacts next to a statistic to access the workflow logs associated with that statistic. |
Email report
Click Access email report in the Send an email step to access a detailed email report, similar to the one available for email campaigns.
At the top of your email report, you will find all the details of the email, such as:
- Email preview to open a full-page preview of your email.
- Email name and related automation and step.
- Subject line and From email address.
- Date period for the statistics.
- Go to automation statistics button to go back to the Statistics tab of the automation.
Below these details, you will find tabs for each key metric of your email report. Expand the following accordions to view more information about each metric:
In the Overview tab, you will find a summary of key metrics to help you evaluate the overall performance of your email:
- Delivered to: The number of contacts who received your email either in their inbox or in the spam folder.
- Deliverability rate: The percentage of emails that successfully reach your recipients' inbox.
- Opens: The total number of email opens. For example, if a recipient opens an email 3 times, this will be counted as 3 opens.
- Open rate: The percentage of recipients who opened the email out of your total number of recipients. This number includes Apple MPP opens by default.
- Unique clicks: The number of recipients who clicked any link in your email at least once. Multiple clicks on the same link by the same recipient are counted only once.
- Click-through-rate: The percentage of recipients who clicked at least one link in your email campaign.
-
Unsubscribes and Unsubscribe rate: The number and percentage of recipients who unsubscribed from your marketing email communications after receiving this email.
❗️ ImportantAn unsubscribe rate (%) above 1% can lead to an account or email campaign suspension.
In the Deliverability tab, you will find key metrics to help you evaluate the deliverability of your email and understand the success rate of your email delivery:
- Sent: The number of contacts to whom your email campaign was sent.
-
Delivered: The number of contacts who received your email campaign, either in their inbox or in the spam folder.
- Deliverability rate: The percentage of emails that successfully reach your recipients' inboxes.
- Soft bounces: The number of contacts who did not receive your email campaign for temporary reasons.
-
Hard bounces: The number of contacts who did not receive your email campaign for permanent reasons. To prevent further issues, we automatically blocklist those contacts from your account.
❗️ ImportantA hard bounce rate (%) above 2% can lead to an account or email campaign suspension. To avoid a suspension, ensure you regularly clean your contact list.
Below these metrics, you’ll find the Deliverability breakdown by domain section, where you can view the deliverability rate for each recipient domain, along with the number of contacts reached and those that resulted in a bounce.
In the Opens tab, you will find key metrics to help you get insights into how recipients opened and engaged with your email:
- Open rate and Opens: The percentage and number of emails opened by recipients who haven't enabled email privacy features such as Mail Privacy Protection.
- Total opens: The total number of email opens. For example, if a recipient opens an email 3 times, this will be counted as 3 opens.
- Untrackable contacts: The number of contacts who have enabled email privacy features such as Mail Privacy Protection on their email client. Those recipients' interactions with your emails cannot be tracked. We cannot retrieve their location or see if and when they've opened your email.
Below these metrics, you’ll find the Opens breakdown by domain section, where you can view the open rates for each recipient domain, along with the number of contacts who opened your email.
In the Clicks tab, you will find key metrics to help you assess how effectively your email content engages recipients and encourages them to take action by clicking on links or CTAs:
The Table view gives you access to the following click metrics:
Clicks details
- Click-through-rate: The percentage of recipients who clicked at least one link in your email campaign.
- Total clicks: The total number of clicks for the links in the email. For example, if a recipient clicks a link in the email 3 times, it will be counted as 3 clicks.
- Unique clicks: The number of recipients who clicked any link in your email at least once. Multiple clicks on the same link by the same recipient are counted only once.
- Click-to-open rate (CTOR): The number of clicks divided by the number of opens. This number includes bots by default.
Links clicks
- Total clicks: Total number of clicks for a specific link in the email. For example, if a recipient clicks the link 3 times, it will be counted as 3 clicks.
- Unique clicks: The number of recipients who clicked a specific link in your email at least once. Multiple clicks on the same link by the same recipient are counted only once.
- Clicks percentage: The percentage of total clicks that a specific link received compared to all other links in the email.
The Map view provides a visual preview of your email campaign, allowing you to see at a glance which links received the most or fewest clicks. Areas with the highest number of clicks appear in red. You can identify the most clicked links directly from the heatmap or view detailed metrics for each link in the Table view.
In the Unsubscribes tab, you will find key metrics to help you analyze the unsubscribes of your email:
-
Unsubscribes and Unsubscribe rate: Number and percentage of recipients who unsubscribe from your marketing email communications after receiving this email campaign.
❗️ ImportantAn unsubscribe rate (%) above 1% can lead to an account or email campaign suspension.
-
Spam complaints and Spam complaint rate: Number and percentage of users who marked your email campaign as spam in their inbox after receiving this email campaign. A high complaint rate can affect your sender reputation and email deliverability.
❗️ ImportantA complaint rate (%) above 0,2% can lead to an account or email campaign suspension.
⏭️ What's next?
- Send an automated welcome email to new contacts
- Send an automated birthday or anniversary email
- Send automated emails in multiple languages
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.