A wallet campaign is a short notification sent to contacts who have installed one of your wallet passes on their Apple or Google Wallet app. Use wallet campaigns to share brief, timely information, such as a promotion or event reminder, directly on your contacts' lock screens. 

This article covers one-time promotional wallet notification campaigns. You can also send wallet notifications automatically:

• When a specific event happens to a contact, such as a loyalty points update or a new loyalty tier level, using automations.
• When a contact is located near one of your stores, using geofencing.

Before you start

• Add your Apple and Google certificates to Brevo.
  ➡️ To learn more, check our dedicated articles: Create, add, or extend an Apple certificate for Brevo Wallet and Create and add a Google certificate for Brevo Wallet.
• Create a wallet pass

💡 Best practices for Brevo Wallet notifications

• Keep notification messages short and clear
• Include a clear call-to-action when appropriate
• Send notifications at appropriate times based on your customer's time zone
• Test notifications before sending them to your entire audience
• Track notification engagement to optimize future messages

✍️ Create a wallet campaign

To create a wallet campaign: 

1. Go to Marketing > Campaigns and click Create campaign. 
2. Choose Wallet. 
3. Name your wallet campaign to easily find it in the list of your wallet campaigns. This name will only be visible to you. 
4. Click Create campaign.

The wallet campaign setup page opens to choose the content and recipients for your wallet campaign ⬇️.

🧑‍🎨 Message content: create your wallet notification content

1. In the Message content section, click Create. The wallet notification editor opens.
2. In the Brand Name / Title? field, enter the title of your notification and customize it with emojis using the smiley icon. Your title can have up to 25 characters, including spaces and line breaks, and will only be visible to contacts who have installed your pass on Google Wallet. Apple Wallet users will only receive the content part.
3. In the Content text field, enter the content of your wallet campaign that your recipients will receive.
   Your content can have up to 120 characters, including spaces and line breaks. 
4. (Optional) Customize your SMS content with:
   • Emojis using the smiley icon.
   • Personalization variables using the bracket { } icon.
     ➡️ To learn how to insert personalization variables, check our dedicated section in the article Design your Apple and Google wallet pass. 
5. Switch between the Apple Wallet and Google Wallet previews to see what your notification will look like in each type of device. The edits you make in Apple Wallet will reflect on Google Wallet, and vice versa. 
6. Click Save & exit.

👥 Recipients: select recipients

1. In the Recipients section, click the down arrow to expand it. 
2. From the Wallet Pass drop-down, select the pass to which you want to send a notification campaign.
3. From the Lists and segments drop-down, select in the different tabs the lists and segments containing the contacts you want to send your campaign to. You can select multiple lists and segments.
4. Click Save.

🗓️ Schedule the sending of your wallet campaign notification

Once you have reviewed the content of your wallet campaign notification one last time and are ready to send it, you can click Send now or later. There are two schedule options:

⏭️ What's next?

• Set up an automation to notify wallet contacts and/or move them to another pass
• Send geofencing notifications to wallet pass holders

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.