With Brevo, you can create one single wallet pass that automatically adapts its content based on the language stored in your contact attributes. This allows you to deliver personalized passes at scale, without duplicating entire passes — saving time while boosting engagement.

Before you start

• You need to have configured your languages in your account settings. 
  ➡️ To learn more, check our dedicated article Configure localization settings and languages for multi-language communications.
• File-based translations are not supported. You can either manually enter each translation, or use Aura, our AI assistant, to automatically translate your pass.
• Make sure the contact attribute you selected for language detection is populated for your contacts.

Step 1: Add languages to your wallet pass

Once your pass content is ready in your default language, you can add languages to it.

1. Open your wallet pass in the pass editor.
2. In the Content tab, click Add languages.
   
3. In the Manage languages modal, toggle on Activate multi-language. Your default language is shown below the toggle.
   
4. Select the languages you want to include in this pass from the list. It will create a duplicate for each language that you can later translate.
5. Click Save.

Step 2: Translate and customize each language version

After adding languages, customize the content of your pass for each language version independently.

To switch between language versions, click the language selector at the top of the Content tab:

Brevo offers two options to create translations for each language version:

• Manually translate
• Automatically translate

Open the tab corresponding to the way you want to translate your pass:

🔣 Manually translate🤖 Automatically translate

Click the language selector at the top of the Content tab to switch to the language version you want to edit. Update each content section of your pass (Header, Primary, Secondary, Text information, etc.) for every language.

❗️ Important

Always review AI-generated translations before sending your pass to ensure accuracy and context.

Use Aura, our AI assistant, to generate translations for your pass content in just a few clicks:

1. Click the language selector at the top of the Content tab to switch to the language version you want to translate.

   

2. Click Generate translation.
   
3. In the confirmation modal, click Generate translation.

   

4. Aura AI will automatically translate all the content of your pass from your default language version.
5. Review the translation before saving.
6. Repeat those steps for each language you want to automatically translate.

❓ How do I deactivate multi-language or delete a translation?

If you need to deactivate the multi-language option or delete a translation:

1. In the Content tab, click the language selector and click Manage languages.

   

2. From there, you can either:

   

   • Deactivate the multi-language option by toggling off Activate multi-language.
   • Deselect languages from the list to delete a translation.
     💡 Good to know

     If you deactivate or deselect translations, the translated versions of your pass will be deleted.
3. Click Save.

⏭️ What's next?

• Create a wallet campaign
• Set up an automation to notify wallet contacts and/or move them to another pass
• Send geofencing notifications to wallet pass holders

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.