Create a WhatsApp campaign

With Brevo, you can create WhatsApp campaigns to send advertising and information messages to your contacts.

WhatsApp is the preferred communication channel with more than 2 billion users and potential contacts. By launching a WhatsApp campaign, you can:

  • Get better brand connections and engagement, with instant recognition;
  • Use 1:1 personalized communications, reaching customers where they are;
  • Take advantage of more formats than SMS and better engagement than email or SMS.

Before you start

🏷️ Name your WhatsApp campaign

Name your WhatsApp campaign to easily find it in Campaigns > WhatsApp: 

  1. In your Brevo account, go to Campaigns > WhatsApp.
  2. Click Create campaign.
  3. Choose a name for your campaign (up to 60 characters). This name will only be visible to you, not to your recipients.  
  4. Click Start.

📞 From: Choose the sender

  1. In the From section, click Edit
  2. From the drop-down list, choose the WhatsApp phone number you want to use to end your WhatsApp campaign. 
    To learn more about multiple WhatsApp phone number support, check our dedicated article Add multiple phone numbers to your WhatsApp Business Account.
  3. Click Save

🧑‍🤝‍🧑 To: Select your recipients

To select your recipients:

  1. In the To section, click Edit.
  2. Select one or several lists or segments of recipients you want to send your WhatsApp campaign.
    ❗️ Important
    Make sure that the WHATSAPP attribute of your contacts is filled in. Otherwise, they will not be able to receive your WhatsApp campaign. To learn more, check our dedicated article Create and import your WhatsApp contacts.
  3. Optional: to exclude one or several lists of recipients you don't want to send your WhatsApp campaign to, click Exclude lists and select the desired list(s) of recipients to exclude.
  4. Click Save.
💡 Good to know
Before sending your campaign, Meta will check if all your recipients have a valid WhatsApp account.

🖌️ Message content: Design your message 

We offer two options to design your WhatsApp message: you can either use a template that you created ahead of time, or you can start from scratch

💡 Good to know

Create your WhatsApp template in advance, to ensure it will be ready when you need to launch your WhatsApp campaign as it requires Meta to approve it before sending. If you choose a template that has not been approved by Meta yet, you won't be able to schedule your campaign. You have to wait for Meta to approve the template to send your WhatsApp campaign.

In the Message content section, click Start creating and select one of the two options to design your message:

Use template Start from scratch
  1. Select Use template.
  2. In the drop-down list, select the WhatsApp template you want to use to send your WhatsApp campaign.
  3. Click Preview.
  4. Optional: If you selected a WhatsApp template with the Draft status, click Edit next to its name to edit its settings and content, and submit it for approval to Meta. To learn more, check our dedicated article Create and manage your WhatsApp templates.
    💡 Good to know
    You can only edit WhatsApp templates with the Draft status. To learn how to edit other WhatsApp templates, check our dedicated question How can I edit my WhatsApp templates?.

Your WhatsApp campaign setup is complete. Once the WhatsApp template status is Approved, you will be able to schedule the sending of your WhatsApp campaign ⬇️. 


📅 Schedule your campaign

❗️ Important
You will only be able to schedule your campaign if it has the Approved status. In most cases, the validation of WhatsApp messages is automatic and only takes a few seconds. However, in the case of a manual review by WhatsApp, it could take up to 24 hours. 

To schedule your campaign:

  1. Click Schedule.
  2. Select the date when you would like your campaign to be sent.
  3. Select the time when you would like your campaign to be sent.
    The time zone is specified below the time.
  4. Once you're done, click Save the date.

Your campaign will appear as Scheduled on your campaign listing page until it is sent.

⏭️ What's next? 

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

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