When you connect your store, the guided setup configures some basic settings, such as how your contacts are imported and your email permissions. Use the plugin settings to change them, and to set up other features such as product alerts, transactional emails, and SMS.

Before you start

Install the Brevo plugin for WooCommerce and complete the guided setup.

➡️ To learn more, check our dedicated article Brevo plugin for WooCommerce - Install the plugin on your website.

Access the plugin settings

To access the plugin settings:

1. In Brevo, click the account dropdown and select Integrations > My integrations.
2. Next to the WooCommerce integration, click the three-dot icon and select Edit settings.
   

Change how your WooCommerce contacts are synced

Change your contact sync settings

If you already set this up during the guided setup, you can edit these settings here. Changes only apply to contacts that are added or updated after you save.

1. From the plugin settings, click Contact Synchronization.
2. Activate Sync your store contacts to Brevo.

3. (Optional) Activate Import contacts as subscribed if you want all WooCommerce contacts, including guest checkout customers, to be imported as subscribed for email marketing.

   ❗️ Important

   Activate Import contacts as subscribed only if your WooCommerce contacts have given clear, verifiable consent to receive marketing emails. If you're unsure, keep this option deactivated so that only customers who subscribe through your checkout opt-in are marked as subscribed.

   

4. Select the Brevo list where your WooCommerce contacts should be added:

   If "Import contacts as subscribed" is activated

   Contacts are added by default to a list named WooCommerce in the Integrations folder. Click Select another list to choose or create another list.
   

   If "Import contacts as subscribed" is deactivated

   Subscribed contacts are added by default to WooCommerce in the Integrations folder.
   

   Contacts who aren't subscribed are added to WooCommerce_NonSubscribers. This list cannot be changed.

5. From Subscribe event, choose when a WooCommerce contact should receive a subscription confirmation email:

   • Order created: Immediately after the contact places an order.
   • Order completed: When the order is marked as Completed in WooCommerce.

   

6. By default, Autoassign store contacts' attributes to Brevo contact attributes is activated. This maps the email address, first name, and last name to the corresponding Brevo attributes. To map additional attributes manually, deactivate this option and click Map attributes.
   
7. Click Save.

To learn which attributes the plugin adds to your contacts, check our dedicated section in the article Brevo plugin for WooCommerce - Install the plugin on your website.

Add or edit the opt-in checkbox at checkout

WooCommerce doesn't have a native opt-in feature for email marketing. With the plugin, you can choose to add a marketing opt-in checkbox to your checkout page so customers can subscribe to your email marketing when they place an order.

If you already set this up during the guided setup, you can edit it here. 

1. From Contact Synchronization, activate Display opt-in checkbox at checkout.
2. Optionally edit the Opt-in field label.
3. Under Opt-in Checkbox Default Location, choose where the checkbox should appear (below the Billing info, Order info, or Terms and Conditions section).
   
4. Click Save.

Re-sync your contacts

You can manually re-sync your contacts if some data failed to synchronize or if you want to update contact information in Brevo.

1. In Brevo, click the account dropdown and select Integrations > My integrations.
2. Next to the WooCommerce integration, click the three-dot icon and select Sync details.
3. Choose how you want to re-sync:
   • Click Sync now to synchronize all data.
   • Click the reload icon 🔄 next to Customers to synchronize only customers.
     

4. (Optional) Activate Preserve contacts' existing subscription statuses in Brevo if you want to keep their current subscription statuses unchanged. 

   ❗️ Important

   A re-sync sets the subscription status of your existing contacts again based on your current settings, instead of keeping the status they have in Brevo. Activate this option to keep their current statuses.
5. Click Sync now.
   

Contact sync FAQs

Change your subscription confirmation emails

Use these settings to send a confirmation email to customers who subscribe to your email marketing through the checkout opt-in checkbox. You can choose between:

• Double confirmation email: Sends a double opt-in email and requires customers to click the confirmation link before their subscription is confirmed.
• Simple confirmation email: Sends a confirmation email without requiring the customer to click a confirmation link.

If you already set this up during the guided setup, you can edit it here. Changes only apply to contacts added after you save.

To change your subscription confirmation emails:

1. From the plugin settings, click Subscription Confirmation.
2. Activate Use Brevo subscription confirmation options to manage opt-in settings.
3. Select if you want to send double or simple confirmation emails.
   

4. Configure your subscription confirmation emails. Use the following tabs to view instructions for each setting:

   Double confirmation email Simple confirmation email

   1. Select the double opt-in email template you want to use.
   2. Optionally activate Confirmation page after clicking on the validation link in the email and enter the URL of the page where contacts should be redirected.
   3. Optionally activate Final confirmation email and select the template you want to use.
      
   4. Click Save.

   Contacts who have subscribed but haven't clicked the confirmation link have WC_DOUBLE_OPTED set to pending. Once they confirm, the status is updated to indicate that the double opt-in has been completed.

   1. Select the simple confirmation email template you want to use.
      
   2. Click Save.

   Contacts who subscribe through this process have WC_DOUBLE_OPTED set to not-set, indicating that they subscribed without double opt-in.

Check the sync of your eCommerce data

Your WooCommerce products, categories, orders, and customers are synced to Brevo when you complete the guided setup. New products, categories, orders, and customers are then synced in real time.

To check the sync of your eCommerce data:

1. From the plugin settings, click Ecommerce Attribute Synchronization.
2. Under Sync Statuses, check the synchronization status of your eCommerce data.
3. (Optional) Click View Ecommerce Analytics to open your eCommerce dashboard in Brevo.
   

You can also find your eCommerce data in Brevo under Commerce > E-commerce. To learn more, check our dedicated section eCommerce Dashboard in the Help Center.

Use your WooCommerce data in Brevo

Once your WooCommerce data is synchronized, you can use it to:

• Create dynamic segments based on customer behavior, such as recent purchases, cart abandonment, or product views.
• Trigger personalized automations like welcome messages, abandoned cart reminders, or winback campaigns.
• Generate product recommendations and showcase popular items in your email campaigns.
• Personalize your campaigns using customer data.
• Analyze eCommerce and revenue performance.

Set up product alerts

Product alerts let visitors request an email notification when an out-of-stock product becomes available again.

When the feature is activated, an email field and Notify Me button are automatically added to out-of-stock product pages.

To activate product alerts:

1. In Brevo, create a back-in-stock automation.
2. From the plugin settings, click Product Alerts.
3. Activate Allow customers to subscribe to alerts for out-of-stock products.
4. Click Save.
   

The email field and Notify Me button are added automatically to your out-of-stock products.

Send WooCommerce transactional emails using Brevo SMTP

You can use Brevo SMTP to send your WooCommerce transactional emails, monitor their performance, and track deliverability metrics directly in Brevo.

Activate Brevo SMTP

1. From the plugin settings, click SMTP for transactional mailing.
2. Activate Enable Brevo to send WooCommerce email.
3. In the Select column, select the WooCommerce events that should be handled by Brevo SMTP. If you don't select an event, that email continues to be sent directly from WooCommerce.
   

Choose your email templates

For each selected event, you can choose between Brevo email templates or WooCommerce default templates. Use the following tabs to view instructions for each option:

Send transactional SMS and SMS campaigns

Send transactional SMS to your customers to confirm new orders and shipments. You can also send SMS campaigns to promote new products or share important updates. Use the following tabs to view instructions for each type of SMS message:

Chat with your customers

Use Brevo Conversations to add a chat widget to your WooCommerce store and communicate with your leads and customers in real time. You can also connect other communication channels, such as Facebook Messenger or Instagram Direct. ➡️ To learn more, check our dedicated article Install the chat widget on your WordPress or WooCommerce website(s) with the Brevo tracker.

Create ads for your products

Use Ad Studio to turn your product images into ready-to-use static and video ads. You can then download your ads to run them wherever you advertise.

➡️ To learn more, check our dedicated article Create static and video ads in Ad Studio.

⏩ What's next?

• Abandoned cart - Send an abandoned cart email to recover lost sales
• WooCommerce plugin - Create an order confirmation email to send through WooCommerce
• Create static and video ads in Ad Studio
• Troubleshooting issues with the Brevo plugin for WooCommerce

🤔 Domande?

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Se stai cercando aiuto per un progetto che prevede l'utilizzo di Brevo, possiamo metterti in contatto con l'agenzia partner di Brevo giusta per te.