You can easily personalize your transactional email templates with transactional attributes by adding placeholders, also known as variables, to your content. During sending, these placeholders will be replaced with information about your contacts' transactions, such as the price of each item or the date of purchase. For example, this can be especially useful for order confirmation or abandoned cart emails.

Here's an example of what placeholders for transactional attributes look like in an email template and what a recipient would receive:

Email with placeholders	Email received by the recipient

To learn how to create personalized emails using transactional attributes, check our dedicated article Customize your emails using transactional parameters.

With our eCommerce feature, you can segment your contacts based on transactional attributes and divide a larger audience into smaller, more targeted groups based on specific interests or behaviors. This allows for more personalized and tailored marketing efforts and a better understanding of each group's needs and preferences.

Here is an example of how a pet shop owner could segment their contacts using transactional attributes to see how many contacts have purchased the same two products in the last six months and determine if it would be interesting to propose a bundle of those products:

To learn how to segment your contacts, check our dedicated articles About segments and Create a segment.

By setting up automations based on transactional data, such as the amount or number of orders, you can automatically trigger actions and communications that are tailored to each customer's needs and behavior. For example, you could set up an automation that sends a reminder to customers who have abandoned their cart before completing a transaction.

You can trigger automations using transactional data by adding the following entry points:

• Contact filter conditions: create your automation and use the Contact filter conditions entry point with the segment of your choice. Learn more in our dedicated article Launch an automation when a contact matches one of your segments.
• An event happens: create an automation and use the An event happens entry point with the custom event of your choice. Find some examples of automations in our Product Purchase and Abandoned Carts use cases.