Within the drag and drop email editor, the Title and Text content blocks allow you to add and format written content in your email designs. Whether you want to introduce a new section, share important information, or personalize your message with your contact’s details, these blocks give you full control over how your text looks and reads. 

📹 Watch the video below or follow the written instructions to learn how to use the Title and Text content blocks:

Before you start

• Ensure you understand the difference between a section and a content block. 
• Set up your brand library so that every new template you select will inherit your brand properties, such as logo, colors, fonts, and social media links. To learn more, check our dedicated article Save your brand's assets in the brand library.
• Configure your Title and Text styles with fonts, size, and colors in the Style tab before designing your email to define their visual identity without individual block styling. To learn more, check our dedicated article Configure your email layout and design with the Style tab.

📝 Insert a title or text content block

To insert a title or text content block in your email design, simply drag and drop the desired block inside the email canvas:

Once the block is inserted, its settings open on the left. From there you can:

Use our built-in AI assistant, Aura, to refine or generate text.  Choose your block text alignment, line spacing, and writing direction.

🎨 Customize your text with the top toolbar

The text toolbar gives you quick access to all the formatting options you need to style and personalize your Title and Text blocks. Use it to adjust your text appearance, add links, insert personalization, and create clean, structured content:

🔗 Add a link under a text

You can make any word or sentence in your text clickable by inserting a link. This is useful for directing readers to a webpage, email address, phone number, or downloadable resource.

To insert a link under your text: 

1. Select the text to which you want to add a link. 
2. In the top toolbar, click the 🔗 Add link icon. The Insert/edit link dialog box opens. 
   

   

3. In the Type of link drop-down, choose which type of link you want to add under your text:

   

   External links

   • Absolute link (URL)
     This is the basic option for links, choose this one to add a URL.
   • Email link (mail-to)
     Add a link to an email address.
   • Click-to-call phone number (tel)
     Add a link to a phone number.

   Standard links

   • Unsubscribe link (global)
     The unsubscribe link is automatically added to the footer of your campaigns. It's a link that recipients can click to open your Brevo unsubscribe page and stop receiving your emails. Having an unsubscribe link in your campaigns is mandatory as it is essential to your contacts and for the proper functioning of your campaigns. 
     ➡️ To learn more, check our dedicated article on unsubscription links.
   • Double opt-in link 
     Add a double opt-in link to your email template if you want your recipients to confirm their subscription to your emails after filling in your sign-up form. 
     ➡️ To learn more, check our dedicated article on how to create a double opt-in confirmation template.
   • View in browser
     The mirror link can be added to the header of your campaigns. It's a link that recipients can click if they have trouble viewing your email in their inbox and want to open your email as a web page. Having a mirror link in your campaigns is not mandatory. 
     ➡️ To learn more, check our dedicated article on mirror links.
   • Update your preferences
     Brevo offers an Update profile form to help you collect updated information about your subscribers, such as their details, preferences, and even which lists they want to be subscribed to. We recommend including a link to this form in the footer of all of your emails to help subscribers share their preferences with you. 
     Your profile update form will be automatically added in your email campaign's additional settings as explained here. 
     If you're creating an email template, you need to manually add the link to the Update your preferences form.
     ➡️ To learn more, check our dedicated article on Update profile links.

   Brevo links

   • Payments
     Select one of your payment links created from Payments. 
     ➡️ To learn more, check our dedicated articles on Payments. 

   Anchor links

   • Relative link (to anchor)
     Once you've created your anchor in your campaign, use this option to link to the anchor.
     For example, going back to a specific part of the newsletter at the top of the page.
   • Anchor for relative links
     Create an anchor somewhere in your campaign and then use the relative link option to link to that anchor.

   ➡️ To learn more about anchor links, check our dedicated article Add a table of contents and anchor links in your email.

4. In Link target, depending on the type of link you chose, enter a URL, select a link, or enter any needed information. 
5. (Optional) Click the {} Add variable icon to personalize your URL with a contact attribute, event data, or data feed variable.
6. (Optional) Add a link title to display a tooltip that describes the link’s destination to your recipients when they hover their mouse over it.
7. Click Insert.

📏 Change your text font, size, format, or color

Adjust your text’s font, size, formatting, and color to make your emails visually engaging and perfectly aligned with your brand:

{ } Add personalization variables (contact attribute, event data, and data feed)

Personalization allows you to tailor your email content to each recipient by inserting information such as a contact’s first name, details from their last event, or content pulled from a data feed. 

To insert a variable, click the { } Add variable icon in the top toolbar and choose which variable you want to insert: 

➡️ To learn more about how to insert variables under your text, check our dedicated articles:

• Personalize your emails using contact attributes
• Personalize your emails with event data
• Personalize your email content with real-time data (data feed)

✅ Create a list of items

Adding lists helps your readers scan your email more easily and focus on important details. 

To create a bulleted or numbered list, click Bullet list or Number list in the top toolbar depending on your needs, and select the type of bullet or number you want to use:

➡️ To learn more about how to customize your list bullet or number color, check our dedicated article Use the developer mode for advanced customization of email designs.

⏭️ What's next?

• Insert and edit images in your email designs
• About sections and content blocks
• Insert videos in your email campaign
• Drag & Drop email editor section

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.