Brevo PushOwl is a Shopify app that combines email marketing, SMS, web push notifications, and WhatsApp into a single tool for e-commerce merchants. It is powered by Brevo, allowing you to use Brevo's features directly from your Shopify store, without needing a separate account.

Good to know

You do not need a Brevo account. Simply install the Brevo PushOwl app on your Shopify store, choose a subscription plan, and start using marketing features directly from your Shopify account.

If you already have a Brevo account with a paid subscription, you can cancel it. To learn more, check our dedicated article Cancel your subscription.

ℹ️ About the Brevo PushOwl app

Learn more about the app’s features, use cases, and limitations in the following tabs:

⚙️ Install the Brevo PushOwl app

To install the Brevo PushOwl app on your Shopify store:

1. Go to the Brevo PushOwl: Email, Push, SMS page on the Shopify App Store.
2. Click Install to add the app to your Shopify store.
   

3. On the Install app page, click Install again to accept the required permissions.
   

4. On the Home page, click Enable now to activate Brevo PushOwl in your store’s theme and install the Brevo tracker. Your Shopify data will begin syncing automatically. To learn more about how data is synced, check PushOwl's documentation.

5. Stay on the free plan or choose a subscription plan. To learn more about the available plans, check the Brevo PushOwl pricing page.
   💡 Good to know

   If you already have a Brevo account with a paid subscription, you can cancel it. To learn more, check our dedicated article Cancel your subscription.
6. Complete the onboarding steps in the app to start sending emails, Push, SMS, or WhatsApp messages.

You can now start using marketing features to create automations and welcome new Shopify customers, send campaigns to your most loyal customers, and more.

🛒 Implement product alerts on your store

Automatically send email alerts to your customers when their favorite out-of-stock item becomes available again. 

Activating the product alerts feature will automatically add a default Notify me! button to each out-of-stock product page on your online store that leads to a form. Your visitors can enter their email to be notified when the product is back in stock. ⬇️

To activate the product alerts option:

1. In Brevo, create a back-in-stock automation to automatically send an email to interested visitors when a product is back in stock.
2. From your Shopify admin, access the Brevo PushOwl: Email, Push, SMS app. Your Brevo PushOwl dashboard opens. 
   
3. Click Email in the left panel.
4. Scroll down to the Notifications section and click Activate.  
   
5. (Optional) Customize the email input field and button to match your branding and website design: 
   1. Click the Back in stock alerts tile. 
   2. In the Widget settings section, click Edit form. 
      
   3. Click the Button, Email, and After submit buttons one by one to change the colors, text, and layout using the sidebar.
      
   4. Click Publish to propagate changes.

Your back-in-stock alerts widget has been activated. Website visitors and customers who subscribe to back-in-stock alerts will automatically receive an email when the product becomes available again.

🎁 Display loyalty points and rewards on your Shopify store

Customize your Shopify store with loyalty widgets so loyalty program members can view their points and rewards directly on their profile and checkout page. 

Step 1: Add loyalty widgets to your Shopify store

To add the loyalty widgets to your Shopify store:

1. In Brevo, create your loyalty program. To learn more, check our dedicated article Create a point-based or cashback loyalty program.
2. Go to your store settings from your Shopify admin. You can find the settings by simply typing "checkout" in the search bar.
3. Select Checkout.
4. Under Configurations, click Customize. You can customize both the checkout and profile pages.
   

5. Add the loyalty widgets to the checkout page and/or customer profiles:

   💲 Checkout 👤 Profile

   Display available rewards for loyalty program members directly on the checkout page.

   1. At the top of the page, select Checkout.
      
   2. In the Main or Order summary section, click + Add block.
   3. Select the PushOwl Loyalty Checkout (Members Only) widget to display points and available rewards for loyalty program members directly on the checkout page.
      
   4. (Optional) Use the arrow icons to adjust its position within the section.
   5. Click Save.

   Your loyalty members will now see their points available rewards directly on the checkout page:

   

   Display available points, tier description, the rewards catalog, and points history on members’ profile pages.

   1. At the top of the page, select Profile.
      
   2. In the Main section, click + Add block.
   3. Select one or more of the following widgets:
      
      1. PushOwl Loyalty Balance Description (Members Only)
         Display available points on members’ profile pages.
      2. PushOwl Loyalty Tier Description (Members Only)
         Display membership tier on members’ profile pages.
      3. PushOwl Loyalty Rewards Catalog (Members Only)
         Display the rewards catalog on members’ profile pages.
      4. PushOwl Loyalty Balance History (Members Only)
         Display points history on members’ profile pages.
   4. (Optional) Use the arrow icons to adjust their position within the section.
   5. Click Save.

   Your loyalty members will now see their available points, tier description, the rewards catalog, and points history:

   

Step 2: View loyalty members and their points in Brevo

You can view your loyalty members and their points directly in Brevo.

1. In Brevo, go to CRM > Contacts.
2. Click Add filters.
3. Select Loyalty, then choose the condition you want to filter your contacts by. For example, select Balance value updated and define the event with your Loyalty program name for Shopify.
   
4. The list of contacts matching your filter will appear. Click a contact to open their profile.
5. Under the Overview tab, you’ll find the loyalty event in the contact’s history. It includes details such as the date and time of the event, the loyalty program name, transaction type, and event payload.
   

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.