If your website has multiple language options, you may want to send abandoned cart emails written in the language selected by your contacts on the website. For instance, if the abandoned cart is generated on the French version of your website, your contact will receive the abandoned cart email in French, and so on.

We have created a series of articles to help you automatically send abandoned cart emails:

• About abandoned cart emails
• Part 1: Create an abandoned cart email template
• Part 2: Automatically send your abandoned cart emails
• Part 3: Send abandoned cart emails in different languages (optional) - YOU ARE HERE
• Part 4: Calculate your abandoned cart conversion rate (optional)
• Troubleshooting and FAQs

Good to know

If you are using PrestaShop, you will only be able to send the email template in the original language of your website.

✉️ Create an email template for each language

To send abandoned cart emails in multiple languages, you first have to create an email template for each language. For ease of use, make sure to include the language in the internal name of each template (e.g. "FR_Abandoned Cart", "DE_Abandoned Cart", etc.).

To learn how to create an abandoned cart email template, check our dedicated article Part 1: Create an abandoned cart email template.

⚙️ Create an abandoned cart automation for each language

To send abandoned cart emails in different languages, you then need to create an automation for each language. To learn how to create an abandoned cart automation, check Part 2: Automatically send abandoned cart emails as most of the procedure is the same. However, make sure to modify steps 1 and 3 according to the following instructions.

Step 1: Contact adds a product to their cart (entry point)

One difference from the basic abandoned cart automation is that we will modify the entry point based on your website's URL. This means that shoppers will only enter the French automation when they come from your French website, the German automation when they come from your German website, and so on.

To specify the URL in the entry point of your automation:

1. Select the Add conditions to the selected JS event option.
2. Select Track event data > items.
3. Type url.
4. Select Contains.
5. Specify the locale in your URL:
   • If your website URL looks like fr.brevo.com/, specify that the URL starts with fr.
   • If your website URL looks like https://www.brevo.com/fr/, specify that the URL contains /fr/ or starts with https://www.brevo.com/fr/.
     
     
     💡 Good to know

     Your website URL may look different than the examples above, so make sure to check it. You can also adapt this to any locale you are using in the URL, such as de, it, pt, etc.

Step 3: Send an abandoned cart email

When choosing your abandoned cart email, make sure you select the right email template for the language specified in your entry point. Once the abandoned cart email is sent, the placeholders will be automatically replaced with the appropriate contact and cart data in the correct language.

⏩ What's next?

• Part 4: Record a conversion (optional)
• Troubleshooting and FAQs

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.