The Brevo tracker is a powerful tool that connects Brevo apps (such as Automations, Segments, and Conversations) to your website. It monitors your website in real-time, allowing you to use Brevo to respond as visitors take actions like visiting certain pages or submitting forms. This helps you better understand and engage with your contacts.
You can activate the Brevo tracker with just two clicks using one of our plugins, including those for WordPress, PrestaShop, and Shopify.
Before you start
If you don't know what the Brevo tracker is and how it works, check our dedicated article What is the Brevo tracker and how to install it?.
Step 1: Install the plugin
Activating the Brevo tracker is quick and easy after installing the Brevo plugin on your website. You can find the available plugins and dedicated help articles in the list below:
Step 2: Activate the Brevo tracker directly from the plugin settings
After installing the plugin, you can activate the Brevo tracker directly from the plugin's settings. To learn more, check our dedicated articles for each plugin.
Expand the sections below to see examples of how to activate the tracker in some of our plugins:
➡️ To learn more, check our dedicated article WordPress plugin - Install and use the WordPress plugin for Brevo.
➡️ To learn more, check our dedicated article WooCommerce plugin - Installation and set up.
➡️ To learn more, check our dedicated article PrestaShop plugin (1.7) - Installation and setup.
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For Shopware (v.3.1.0), the Brevo tracking code is automatically activated when you sync your orders. ➡️ To learn more, check our dedicated article Shopware 6 plugin - Installation and set up. |
➡️ To learn more, check our dedicated articles Plentymarkets 7 plugin - Installation and set up.
Step 3: Identify your website visitors
Brevo can associate data collected by the Brevo tracker with a contact only if the visitor is identified. By default, when the Brevo tracker is installed, a cookie (visitor_id) is placed on the visitor's computer. The visitor can then be identified and associated with an existing contact in your Brevo account after they:
- Create an account or log in to your website.
- Click a link in a transactional email sent from Brevo, provided the link redirects to a page on your website.
- Submit a form created in Brevo.
In other words, the Brevo tracker can only identify contacts who have performed these specific actions.
(Optional) Identify other website visitors [Advanced]
The identify method is an advanced functionality that allows you to identify website visitors who haven’t performed the actions described above. You can use multiple identifiers, such as email address, phone number, or WhatsApp number, to identify visitors. Additionally, this method allows you to update existing contact attributes in Brevo and create personalized automations.
➡️ To learn more about the identify method, check our dedicated developer documentation for JS and REST.
Step 4: Verify that the Brevo tracker is working
Once you've installed the Brevo tracker on your website, verify that is it working and tracking your website visitors:
- Log in to your website and visit some pages to generate sample data for the Brevo tracker to track.
- In Brevo, go back to Automations > Settings > Tracking code.
- Click Verify at the bottom of the page.
You can now use the Brevo tracker to monitor your website activity in real-time, install our Conversations chat widget, create automations based on pages views, and more.
⏭️ What's next?
- Automatically send a welcome email to new contacts
- Create a segment to filter your contacts
- Install the Conversations chat widget and connect your communication channels
- Create a Web push campaign
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.