BigCommerce integration - Integrate your BigCommerce store with Brevo

BigCommerce-logo.png
The Brevo integration for BigCommerce allows for a seamless connection between your BigCommerce store and Brevo, unlocking the power of Email Marketing, Marketing Automation, Live Chat, and CRM. By leveraging customer data, enhancing communication, and driving conversions, this integration helps take your e-commerce business to the next level.

Good to know

The Brevo integration for BigCommerce is currently available in English and French. The language will be set to the preferred language used in your BigCommerce Control Panel.

Before you start

  • Make sure you have created a Brevo account. If you don't have a Brevo account yet, you can register here.
  • In Brevo, create the API key that will be used to connect your BigCommerce store to Brevo. To learn how to create an API key, check our dedicated article Create and manage your API keys.

🤔 What can I achieve with the Brevo integration for BigCommerce?

When you integrate BigCommerce with Brevo, you're not just connecting platforms; you're unlocking the potential of your e-commerce data. Here's what you can achieve:

  • Email Marketing: Send tailored email campaigns to showcase new arrivals, exclusive offers, and recover abandoned carts with precision.
  • Marketing Automation: Automate your marketing tasks based on customer behavior, ensuring timely and relevant messaging.
  • Live Chat: Provide real-time support to visitors and customers, converting inquiries into conversions and enhancing the shopping experience.
  • CRM: Manage customer interactions, view order histories, and personalize the customer journey for lasting relationships.

Activate the Brevo integration for BigCommerce

To activate the Brevo integration for BigCommerce:

  1. Access the BigCommerce App Marketplace.
  2. Search and select the Brevo integration.
  3. Click Get this app.
  4. Log into your BigCommerce account.
  5. Click Install.
    bigcommerce_install_en-us.jpg
  6. Review the permissions and click Confirm.
    bigcommerce_confirm_permissions_en-us.jpg
  7. Click Yes to start connecting your BigCommerce store to Brevo.
  8. In the Brevo API key (v3) field, enter your API key. To learn how to create an API key, check our dedicated article Create and manage your API keys.
  9. Click Validate.
    bigcommerce_api_key_en-us.jpg

You can now access your E-commerce analytics dashboard. Allow up to 5 minutes for the retrieval and storage of your historical data. If needed, you can manually refresh the dashboard by clicking the arrow icon 🔄.

bigcommerce_dashboard_en-us.gif

The number at the top represents the number of data synced to Brevo, while the total number represents your total number of data in BigCommerce. If some data is not synced, an ℹ️ icon will appear next to the number at the top. Click the ℹ️ icon to view details about what data didn't sync and why.

🔄 Sync your data between Brevo and BigCommerce

Step 1: Set up the sync of your data between Brevo and BigCommerce

  1. In the sidebar menu, go to Apps > Brevo.
  2. Go to the Set up sync tab. From there, you can sync the following data in the following direction:
    • BigCommerce Subscribers ➡️ Brevo Contacts
      💡 Good to know
      If you use a BigCommerce form to collect email subscribers during checkout, sync this data to sync your email subscribers to Brevo.
    • BigCommerce Customers ➡️ Brevo Contacts
    • BigCommerce Categories ➡️ Brevo Categories
    • BigCommerce Products ➡️ Brevo Products
    • BigCommerce Orders ➡️ Brevo Orders
    • Brevo Contacts ➡️ BigCommerce Subscribers
  3. Click the edit icon 📝 next to the data you want to sync.
    bigcommerce_sync_data_en-us.jpg
  4. Activate the fields you want to sync with Brevo.
  5. Map each BIGCOMMERCE field with the corresponding BREVO attribute.
  6. Select the data source for resolving conflicts. This is helpful when you have different information for a contact and need to determine whether BigCommerce or Brevo should be considered the primary source.
  7. Once you're done, toggle on the Data Synchronization button.
    bigcommerce_fields_mapping_en-us.jpg
  8. Review the mapping of your fields and click Enable.
    bigcommerce_enable_en-us.jpg
  9. Repeat steps 3 to 8 for each data you want to sync.

Step 2: View your synced data in Brevo

Once your data has been synced to Brevo, you can find it in your Brevo account:

👥 Subscribers and Customers

You can view your BigCommerce subscribers and customers on the Contacts page. To view more details about a contact, access their details page.

bigcommerce_contacts_en-us.gif

To learn more about the Contacts page and contact details page, check our dedicated articles Overview of the Contacts page and Overview of the contact details page.

🛍️ Categories, Products, and Orders

You can view your categories, products, and orders on the eCommerce Dashboard. However, note that you can only view data about the products that were purchased by your customers. Additionally, you can also view your orders on the contact details page of your BigCommerce customers.

ecommerce_dashboard_example_en-us.jpg

To learn more about the eCommerce Dashboard, check our dedicated article Discover our eCommerce Dashboard.

📊 Track your subscribers and customers' actions in real time

Step 1: Set up the tracking of your subscribers and customers' actions

To track the actions of your subscribers and customers in your BigCommerce store, you need to manually activate the events that you want to track:

  1. In the sidebar menu, go to Apps > Brevo.
  2. Go to the Tracking events tab. From there, you can activate live tracking for the following BigCommerce events:
    • Subscriber created
    • Subscriber updated
    • Subscriber deleted
    • Customer created
    • Actions related to abandoned carts (cart updated, cart deleted, order completed)
    • Existing order updated (status change, coupon update, address modification)
  3. Activate the events you want to track with Brevo by toggling on the button in the Active column.
    bigcommerce_track_events_en-us.jpg

Once done, all relevant metrics and key activities are automatically and immediately synchronized with Brevo. You will be able to track the following information based on the events you have activated:

# Metric Description

1

Customer Data Tracking information such as name, email, phone number, or other profile attributes.
2 Placed Order Historic

When an order is successfully processed on your system. This order is available in the history and is synchronized with your Brevo account during the installation of the integration.

3 Placed Order Real time When an order is successfully processed on your system in real time.
4 Ordered Product Historic

An event for each item in a processed order. This article is available in the history and is synchronized with your Brevo account during the installation of the integration.

5 Ordered Product Real time An event for each item in a processed order in real time.
6 Canceled Order Historic When an order is canceled. This order is available in the history and is synchronized with your Brevo account during the installation of the integration.
7 Canceled Order Real time When an order is canceled in real time.
8 Refunded Order Historic When a customer’s order is refunded. This order is available in the history and is synchronized with your Brevo account during the installation of the integration.
9 Refunded Order Real time When a customer’s order is refunded in real time.
10 Fulfilled Order Historic When an order is sent to the customer. This order is available in the history and is synchronized with your Brevo account during the installation of the integration.
11 Fulfilled Order Real time When an order is sent to the customer in real time.
12 Active Onsite Real time When someone visits your website in real time.
13 Viewed Product Real time When someone views a product in real time.
14 Added to Cart Real time When someone adds an item to their cart in real time.
15 Started Checkout Real time

When someone lands on the checkout page in real time.

Step 2: View your subscribers and customers' actions

All the events you are tracking and their information can be viewed from your Brevo account:

  1. Log into Brevo.
  2. Go to Automations > Logs > Event Logs.
  3. From the All events dropdown, select the events you want to view.
  4. The events selected appear in the list. You can view the following information:bigcommerce_event_logs_en-us.jpg
    • TYPE: The event type.
    • DATE: The date the event happened.
    • NAME: The name of the subscriber or customer who did the action.
    • FROM: The email address of the subscriber or customer who did the action.
    • IP ADDRESS: The IP address of the subscriber or customer who did the action.

🔌 Enable the connection between your BigCommerce store and Brevo

Once you have set up the Brevo integration for BigCommerce, you can enable the connection between your BigCommerce store and Brevo. Before making the connection, we recommend you:

  • Check your data sync and event tracking settings.
  • Create any automated marketing workflow that leverages the events you're tracking on your store, such as a Welcome email sequence or an Abandoned cart automation.
  • Create and embed any Brevo form you want to use on your website.

Then, click Connect to enable the connection from the integration. That's it! Now, your BigCommerce store is connected to Brevo. 

🧐 Start discovering Brevo

Now that you have connected your BigCommerce store with Brevo, you can take advantage of Brevo's powerful features with your e-commerce data. Here are some features you might want to explore:

📄 Forms

Grow your email and SMS lists, and collect more data for segmentation and personalized messaging using Brevo forms. To learn more, check our dedicated article About subscription, unsubscription, and update profile forms.

🤖 Product recommendations

Our Drag & Drop editor allows you to add a Product block to your email campaigns. With just a few clicks, you will be able to auto-populate the product block with information about a specific product in your store. To learn more, check our dedicated article Insert a Product block in the Drag & Drop Editor.

🤖 Marketing Automation

Brevo Automations allows you to create automated marketing workflows and automatically send welcome or abandoned cart messages to your BigCommerce customers. To learn more about Automations, check our dedicated articles.

💬 Live Chat

Brevo Conversations lets you chat with your leads and customers in real time on your website and from other communication channels such as Facebook Messenger, Instagram Direct, and more. To learn more, check our dedicated article With Conversations, change the way you communicate with your customers.

📊 Sales reports

Track your sales with a 360 view on the Sales pipeline, forecast your expected revenue, and get useful insights. To learn more, check our dedicated article Track your revenue and analyze your deals.

👥 Segmentation

Segment your customers based on their information and behavior. This allows you to give them personalized attention without overwhelming your resources. To learn more, check our dedicated article About segments.

Uninstall the Brevo integration from your BigCommerce store

If you want to stop syncing your data to Brevo, you can either temporarily disconnect the integration or permanently uninstall it:

  • To temporarily disconnect the integration, click Disconnect from the integration.
  • To permanently uninstall the integration, go to Apps My Apps and click Uninstall.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo expert partner.

💬 Was this article helpful?

0 out of 0 found this helpful