Aura is Brevo’s AI-powered assistant designed to support you in your daily workflows and help you get more done with less effort. Whether you're creating marketing content, replying to customer messages, or managing your contacts, Aura’s AI agents can assist by taking on repetitive tasks and helping you work more efficiently.

In this article, you'll learn how Aura can support your day-to-day work and where you can leverage its agents across Brevo to save time.

Why use Aura in Brevo?

Aura can analyze vast amounts of data to identify trends, behavioral patterns, engagement levels, and language usage. With these insights, Aura can:

• Generate marketing content that sparks curiosity, urgency, or excitement to better engage your contacts.

• Optimize sales processes by automating deal creation and enriching contact profiles.
• Automatically generate and enrich data, saving you time and effort on manual tasks.
• Help you target the right audience more effectively, and more.

Aura is here to support and inspire your team, not replace it. Its suggestions are fully editable, so you can use them as they are, tweak them to better suit your needs, or remove them altogether.

Discover Aura and its AI agents

Aura Get more done with Brevo’s AI-powered assistant

Aura is Brevo’s AI-powered assistant, designed to help you work more efficiently. Whether you need to create new contacts, access your latest campaign details, or explore other features, Aura is ready to assist.

It will answer your questions, perform requested actions, and direct you to helpful resources or relevant articles. Simply provide more details when needed to receive more accurate and tailored responses.

Marketing agent Create high-converting content in seconds

Aura's Marketing agent is designed to enhance email campaigns and segment audiences. You can ask Aura's Marketing agent to: Write optimized email subject lines Instantly generate engaging content or refine existing text for your campaigns Send your messages at the best time Automatically segment audiences based on real-time insights Integrate dynamic product recommendations into your emails

Sales agent Elevate your sales process, close deals faster

Aura's Sales agent is designed to streamline your sales processes by handling time-consuming and repetitive tasks so that you can focus on selling. You can ask Aura's Sales agent to: Automate deal creation Enrich and update contact profiles with relevant data Automatically create and enrich company profiles Generate follow-up reminders Transcribe and summarize sales calls 🔈 Coming soon Create smart sales sequences

Conversations agent Streamline support, enhance customer experiences

Aura's Conversations agent is designed to improve your customer interactions, helping your team respond faster and more effectively. You can ask Aura's Conversations agent to: Generate conversation summaries in one click Get pre-written responses Refine responses to match your preferred tone

Data Management agent Take the manual work out of data management

Aura's Data Management agent is designed to simplify how you manage contact and company data across your Brevo account. You can ask Aura’s Data Management agent to: Enrich and update contact profiles with relevant data Automatically create and enrich company profiles 🔈 Coming soon Easily import contacts through Aura

Use Aura

Aura is easily accessible through a chat window or directly within specific Brevo features.

Access Aura through a chat window

Access Aura within specific Brevo features

Aura’s AI agents are also integrated into various parts of Brevo to assist you right when you need it. Whether you want to refine content, perform specific tasks, or get inspired, you can ask for help in just a few clicks! 

For example, use Aura’s Marketing agent directly in the campaign creation tool to create or improve your subject line. Ask it to make the line more exciting or add a personal touch. You can use its suggestion as-is or fine-tune it to match your tone.

🤔 Have a question?

If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.

If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.