Brevo is an all-in-one platform to manage customer relationships through email, SMS, WhatsApp, chat, and more. We offer flexible plans to suit every need, from individuals just getting started to large organizations sending at scale. Start free, upgrade when you're ready, and add extra features whenever you want.
Not sure which plan is right for you? Explore our five plans:
🆓 Free
Starting from $0 per month
👤 Who is it for?
The Free plan is best for individuals who want to explore Brevo and send their first campaigns.
📧 How many emails and contacts?
The Free plan includes 300 daily email sends and storage for up to 100,000 contacts.
✅ What features are included?
The Free plan includes the following features:
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💰 What is the price?
The Free plan is completely free forever. No credit card required, no time limit. For the full list of features included in the Free plan, visit our pricing page.
🎯 Starter
Starting from $9 per month
👤 Who is it for?
The Starter plan is best for individuals getting started with email and multi-channel marketing.
📧 How many emails and contacts?
The Starter plan includes no daily sending limit, and is available in multiple tiers to suit your needs. The tier you choose sets both your monthly email sends and the number of contacts you can store:
| Monthly email sends | Contacts stored |
|---|---|
| 5,000 | Up to 500 |
| 10,000 | Up to 1,500 |
| 15,000 | Up to 2,500 |
| 20,000 to 100,000 | Up to 500,000 |
✅ What features are included?
The Starter plan includes all Free features, plus the following features:
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💰 What is the price?
The Starter plan is available starting from $9 per month for the first tier. Your final price depends on the tier you choose and any add-ons you add to your plan. For detailed pricing and the full list of features, visit our pricing page.
🏅 Standard
Starting from $18 per month
👤 Who is it for?
The Standard plan is best for growing businesses ready to scale their marketing.
📧 How many emails and contacts?
The Standard plan is available in multiple tiers to suit your needs. The tier you choose sets both your monthly email sends and the number of contacts you can store:
| Monthly email sends | Contacts stored |
|---|---|
| 5,000 | Up to 500 |
| 10,000 | Up to 1,500 |
| 15,000 | Up to 2,500 |
| 20,000 to 500,000 | Up to 500,000 |
✅ What features are included?
The Standard plan includes all Starter features, plus the following features:
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💰 What is the price?
The Standard plan is available starting from $18 per month for the first tier. Your final price depends on the tier you choose and any add-ons you add to your plan. For detailed pricing and the full list of features, visit our pricing page.
📈 Professional
Starting from $499 per month
👤 Who is it for?
The Professional plan is best for marketing teams running high-volume, multichannel campaigns at scale.
📧 How many emails and contacts?
Choose from 150,000 to 10 million monthly email sends with storage for up to 2 million contacts.
✅ What features are included?
The Professional plan includes all Standard features, plus the following features:
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💰 What is the price?
The Professional plan is available starting from $499 per month for the first tier. Your final price depends on the tier you choose and any add-ons you add to your plan. For detailed pricing and the full list of features, visit our pricing page. You can also talk to one of our sales experts to schedule a demo and receive a custom quote.
🏢 Enterprise
Custom price
👤 Who is it for?
The Enterprise plan is best for large organizations that need a fully tailored solution, from custom sending volumes and dedicated support to advanced data capabilities and enterprise-grade security.
📧 How many emails and contacts?
The Enterprise plan includes custom sending volumes and unlimited contact storage.
✅ What features are included?
The Enterprise plan includes all Professional features, plus the following features:
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💰 What is the price?
The Enterprise plan has a custom price. Your final price depends on your needs, such as your sending volumes, and any add-ons you add to your plan. Talk to one of our sales experts to schedule a demo and receive a custom quote.
🧩 Add-ons
Every plan can be customized with optional add-ons, such as extra message credits, seats, or sales tools. Add-ons are billed separately and help you adapt Brevo to your needs.
✉️ Send more messages
The following table shows the add-ons that give you extra emails, SMS, and WhatsApp messages:
| Add-on | Description | Available on | Price |
|---|---|---|---|
| Prepaid email credits |
Gives you extra emails for occasional sending or a specific campaign. Never expire. Credits work for marketing and transactional emails. |
All plans | Varies based on the number of credits (packs from 5,000 to 1 million emails) |
| Prepaid message credits (SMS and WhatsApp) | Lets you send SMS and WhatsApp messages. Never expire. |
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Varies based on the number of credits (starting from 100), the recipient's country and, for WhatsApp, the template type (Marketing or Utility) |
| Additional web and mobile push subscribers | Raises the limit of targeted subscribers for each push campaign send. | Professional plan | Varies based on the number of subscribers (up to 1 million targeted subscribers per campaign send) |
👥 Add more seats
The following table shows the add-ons for additional marketing seats and sales seats:
| Add-on | Description | Available on | Price |
|---|---|---|---|
| Additional marketing seats | Lets more users collaborate on campaigns, access marketing tools, and manage contacts. |
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| Additional sales seats | Lets more users work with your sales tools. |
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Same price as the Sales package they are added to |
💼 Get more sales tools
Every plan comes with free built-in sales tools to help you manage leads, track deals, and communicate with customers. Here's what's included by default:
For more advanced tools, add a Sales package. The following table shows the plans, price, and added features of each Sales package:
| Package | Description | Available on | Price |
|---|---|---|---|
| 🎯 Sales Essentials | Includes all free sales tools, plus unlimited open deals and sales pipelines, sales automation workflows, chatbot scenarios, and Instagram DMs and Facebook Messenger | Starter, Standard, Professional, and Enterprise plans | $31 per month |
| 💎 Sales Advanced | Includes all Sales Essentials features, plus outreach sequences, AI chatbot, phone calling, and SMS and WhatsApp 1:1 messages | Professional and Enterprise plans | $64 per month |
🔧 Upgrade features and security
The following table shows the add-ons that upgrade your features, sending reputation, and account security:
| Add-on | Description | Available on | Price |
|---|---|---|---|
| Remove Brevo logo | Removes the Brevo logo from the emails you send. | Starter plan (the logo is not displayed on the Standard, Professional, and Enterprise plans) | $9 per month |
| Additional landing pages | Lets you create more landing pages. Each add-on adds 50 landing pages to the 10 included in your plan. | Professional plan, up to 2 add-ons (for a maximum of 110 landing pages) | $250 per month for each add-on |
| Dedicated IPs | Gives you an IP address used only by your organization, so you control your sender reputation. | Professional and Enterprise plans (1 dedicated IP is included in the Enterprise plan) | $251 per year |
| SAML SSO | Lets your team log in to Brevo with your organization's identity provider instead of a separate password. | Add-on on the Professional plan, included in the Enterprise plan | $324 per month |
| Multi-language package | Unlocks 5 more languages in your localization settings for each add-on. | Professional plan | $215 per month for each add-on (up to 10 add-ons for 52 languages) |
| Loyalty program | Lets you create and manage a loyalty program, including tiers, rewards, vouchers, and balance tracking. | Enterprise plan | Talk to one of our sales experts |
➡️ To learn more about each add-on, billing, and purchase instructions, check our dedicated article Customize your plan with add-ons.
❓ FAQs
Taxes
To learn more about taxes on your plan, expand the following accordions:
The prices shown in this article and on our pricing page are exclusive of taxes.
On the checkout page, after you select your plan and customize your offer, the displayed prices include the net amount plus any applicable taxes, reflecting the total on your final invoice.
Brevo collects taxes to comply with local government regulations and requirements. If required by your local tax authority, applicable taxes will appear on your invoices.
➡️ To learn more, check our dedicated article About taxes in Brevo (VAT, GST, SST).
Billing frequency
To learn more about monthly and yearly subscriptions, expand the following accordions:
The main difference is that with a yearly subscription, you pay once a year instead of every month, and you get a 10% discount.
With a monthly subscription, you are charged each month on your billing date.
Your credits are renewed each month on your billing date. Any unused credits expire just before the new credits are added.
Monthly subscriptions renew automatically each month on your billing date.
Subscribing to a yearly plan gives you a 10% discount. You’ll be charged upfront for one year, with the discount already applied.
Even though you pay once a year, your credits are renewed each month on the same day as your billing date. For example, if your yearly plan starts on the 12th, your credits will be topped up on the 12th of each month. Any unused credits expire just before the new credits are added.
Yearly subscriptions renew automatically each year on your billing date.
If you want to switch between a monthly and a yearly plan, you’ll first need to cancel your current subscription. The cancellation takes effect at the end of your billing period. Once it’s canceled, you can choose a new plan with your preferred billing frequency in your Brevo account or from our pricing page.
Plan management
To learn more about upgrading, downgrading, pausing, or canceling your plan, expand the following accordions:
You can upgrade your plan at any time. Start with the Free plan to explore the platform, then move to a higher plan if you need more features or if you reach your plan’s limit.
➡️ To learn more, check our dedicated article Upgrade to a higher plan.
When you select a paid plan, you can choose the total number of emails you want to send each month. The email volume you select determines your pricing tier, which also sets the limit on the total number of contacts you can store in Brevo.
If you are on one of the first three tiers of the Starter or Standard plans, with limits set at 500, 1,500, and 2,500 contacts respectively, you will receive warning notifications as you approach your contact limit, giving you time to manage your contacts before any change to your plan takes effect.
If you reach or exceed that limit, we will automatically upgrade your plan to the next tier. For example, if you are using a Starter plan with a limit of 1,500 contacts and you reach 1,501 contacts, we will automatically upgrade you to the next Starter plan tier, which allows up to 2,500 contacts. The cost of your subscription will increase accordingly.
To downgrade, you first need to cancel your current subscription. The cancellation takes effect at the end of your billing period. After that, you can stay on the Free plan or choose a new plan from your Brevo account or from our pricing page.
➡️ To learn more, check our dedicated article Downgrade to the Free plan or a lower plan.
Instead of canceling your plan, you can choose to pause your monthly subscription for up to 3 months.
➡️ To learn more, check our dedicated article Pause your subscription.
You can cancel your monthly or yearly plan at any time. Your plan will be canceled on your next billing date, and you can use your remaining credits until then.
➡️ To learn more, check our dedicated article Cancel your subscription.
Non-profit discount
To learn more about the non-profit discount, expand the following accordion:
Yes. Brevo offers a 20% discount on monthly and yearly plans to verified non-profit organizations and NGOs.
To get the discount, contact our support team by creating a ticket from your account and mention that you are a non-profit organization. You may need to provide proof of your non-profit status, such as a non-profit certificate or tax ID.
⏩ What's next?
- Customize your plan with add-ons
- About taxes in Brevo (VAT, GST, SST)
- Add your tax number in Brevo (VAT, GST, SST)
🤔 Have a question?
If you have a question, feel free to contact our support team by creating a ticket from your account. If you don't have an account yet, you can contact us here.
If you’re looking for help with a project using Brevo, we can match you with the right certified Brevo Agency partner.